Get Noticed Online NowTurn “Likes” into Sales

Carmen M. Perez“Well-being Messenger”

www.EffortlessLivingOnline.com

How many of you would like to get your travel business out there in a

bigger way?

How many of you would like to boost your revenue by 600% while

doing it?

I want to share…

How I created this success in my own travel business, by creating a

community and cultivating connection, so you can do it too.

Welcome…• Lifestyle Expert and Mentor

for Entrepreneurs and New Age Marketing Consultant

• Creator of Get Noticed Online – an online course and coaching program for social entrepreneurs and EffortlessLivingOnline.com, Lifestyle e-zine for entrepreneurs

• Co-create sojourns for experts in well-being industry.

“Let’s reclaim your time and calm the chaos so you may create a life you love.”

~Carmen M. Perez, The Well-being Messenger

But it wasn’t always this way…

• I did everything I was told to do.– I built my website. – I got my business cards. – I sent out my warm letters. – I networked. – I waited…– And waited…

…NOTHING!

A Few Challenges

•They didn’t know I existed.•They didn’t know where to find me.•They didn’t really know what I did.•I was invisible…

There are over 3,000 messages being delivered to us every single day…any our clients’ too.

If that’s not enough…

80% of all businesses fail within the first 18 months (according to

bloomberg.com)

Why Businesses Fail No. 3

Not communicating.You are not speaking consistently.

Why Businesses Fail No. 2

Not unique in the marketplace.You are not telling them about what you do or the problems you solve in a

way they understand.

Why Businesses Fail No. 1

Not meaningfully connected to their ideal client.

You are not speaking with them in mind.

Old World

• An amazing product. – Pack in the “wow.”

• A compelling message. – You have a problem. – I can solve.

New World• An amazing product. • A compelling message. • An engaged community.– Create connection. – Give value consistently. – Share your why.

New Age

Connection and community fuel success in the new economy.

What is Community

• People connected to:– One another. – A leader. – An idea.

• Requirements: – Shared interest. – Way to communicate.

Thank you Seth Goden.

How You Connect

Speak with passion. Share your personality.

Create purpose.

How to Build Community

• Share your best:– Tips– Tricks– Destination Information– Reasons for Traveling– What is going on

These help you establish your expertise and engage and grow your client base.

7 Ways to Engage and Grow yourCommunity

Engage and Grow

• Engage on social media.– Be selective. – Create native content. – Be consistent. – Entertain, inspire, teach and surprise.

Engage and Grow

• Blog about tips, tricks and more…– Share your passion, personality and purpose.– Write and post weekly. – 500 words or less with a compelling image.– Share on all social media outlets.

Engage and Grow

• Send out email newsletters. – Personal note. – Feature article.– Share a short version of your biography.– Send out weekly.– Use your blog article for the newsletter.

Engage and Grow

• Provide free resources. – E-books – Articles– Checklists– Reports– MP3

Engage and Grow

• Create virtual events – Webinars and Teleseminars– Top 10 Places to Visit in the Caribbean– 5 Magical Places to Get Married at Sunset– How to Celebrate Carnival in Brazil or Ride with

the Bulls in Spain

Engage and Grow

• Attend and create live events. – Host a special night with a joint venture partner. – Speak at local networking events. – Teach people something they will value.

Engage and Grow

• Create buzz with traditional media. – Share your expertise on a morning or local talk

show.– Write a book. – Place an advertorial. – Appear on radio show.

How to Create Community

• Engage on social media. • Send out email newsletters. • Blog about your tips, tricks and more. • Offer free resources.• Create virtual events.• Attend and create live events. • Create buzz with traditional media.

Don’t get stuck because you don’t know something.

So, by now you clearly understand the importance of cultivating connection and creating community to take your

business from obscure to omnipresent.

Invitation Just For You

• Webinar– 5 Steps To Take in Your Travel Business To Go From Obscure to Omnipresent• Visit www.EffortlessLivingOnline.com/WBTS– Claim your exclusive Invitation – Presentation Slides, Video and MP3– 365 List Building Strategy

• Reach out at Info@EffortlessLivingOnline.com• Find me for a FREE 5 point website analysis.