get more direct bookings - hftpdirect bookings price monitor 16 this hotel reviews price comparison...
TRANSCRIPT
![Page 1: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/1.jpg)
1
GetMoreDirectBookings
MaximizingConversionontheHotel'sWebsite
![Page 2: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/2.jpg)
Which is the objective of a hotel’s website?
Sell rooms
2
![Page 3: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/3.jpg)
3
AttractUsers
Convert Users in
BookingsX
#ofVisits
%ConversionX
![Page 4: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/4.jpg)
4
![Page 5: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/5.jpg)
Yes / No
This Hotel / Other Hotel
5
How does the Customer decide?
![Page 6: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/6.jpg)
6
![Page 7: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/7.jpg)
Most current websites just describe the hotel, its prices, and its offers.
Customers want to compare
7
![Page 8: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/8.jpg)
8
Conversion: We are selling to her
![Page 9: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/9.jpg)
1. I want this hotel
2. I want this hotel at the best price
3. I want this hotel at the best price, now
9
The Booking Decision Process
![Page 10: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/10.jpg)
10
TThhiissHHootteell
Reviews
![Page 11: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/11.jpg)
11
RReevviieewwss MMoonniittoorr
![Page 12: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/12.jpg)
12
RReevviieewwss MMoonniittoorr
![Page 13: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/13.jpg)
13
TThhiissHHootteell
ReviewsPrice
Comparison
AAtt BBeesstt PPrriiccee
![Page 14: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/14.jpg)
14
PPrriiccee MMoonniittoorr
![Page 15: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/15.jpg)
15
• Comparisonvs.OTAsshowsclientstheyarege�ngthebestavailableprice
• Eachhotelcanshowupgrades/perksforitsdirectbookings
PPrriiccee MMoonniittoorr
![Page 16: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/16.jpg)
16
TThhiissHHootteell
ReviewsPrice
Comparison
AAtt BBeesstt PPrriiccee
Urgency& Scarcity
NNooww
![Page 17: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/17.jpg)
17
SSmmaarrtt NNootteess
![Page 18: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/18.jpg)
18
SSmmaarrtt NNootteess
![Page 19: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/19.jpg)
If the Customer is not convinced, then use:
Retention Messages
19
![Page 20: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/20.jpg)
20
RReetteennttiioonn MMeessssaaggeess
![Page 21: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/21.jpg)
If the Customer is not convinced, help him:
Save his Search
21
![Page 22: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/22.jpg)
22
SSaavveedd SSeeaarrcchheess ++ eeMMaaiill
![Page 23: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/23.jpg)
23
TTeesstt ttoo LLeeaarrnn
Through A/B testing, we compare web traffic with and without our product and show increases in convesion and profitability
![Page 24: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/24.jpg)
24
SSmmaarrttRReemmaarrkkeettiinngg
WWeebbssiittee PPeerrssoonnaalliizzaattiioonn
+
We bring additional bookings by taking the risk: we pay for the ad campaigns, making it a no-brainer product for the hotels.
RReettaarrggeettiinngg
![Page 25: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/25.jpg)
25
Conversion before TrafficInvesting in improving conversion shows quick and profitable results
Customers want to CompareLet’s help them do it within the website, and showcase the hotel in the context of their search
Price, Reviews and UrgencyAnd if the client is not ready to book, help her remember the hotel and come back later
KKeeyy IIddeeaass
![Page 26: Get More Direct Bookings - HFTPdirect bookings Price Monitor 16 This Hotel Reviews Price Comparison At Best Price Urgency & Scarcity Now 17 Smart Notes 18 Smart Notes If the Customer](https://reader033.vdocuments.us/reader033/viewer/2022042912/5f47a2b5b1d27e62ac0fa4e3/html5/thumbnails/26.jpg)
26
JJuuaann RRooddrriigguueezzjjrroo@@tthheehhootteellssnneettwwoorrkk..ccoomm
441155 449900 66005588