get media ready: expert tips to get you ready for your next media interview
DESCRIPTION
Your ability to deliver a clear, concise message is extremely important. That’s why message preparation and media coaching is a strategic and necessary part of an overall communications program. If you are well-prepared, reporters will not only use your quotes in their story… they may use you in another story.TRANSCRIPT
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Copyright 2009 Communication Strategy Group 1
“I Didn’t Say THAT!”
Expert Secrets to Get Media Ready!
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Who the heck is this guy?
Copyright 2009 Communication Strategy Group 2
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Let’s take a headcount…
Copyright 2009 Communication Strategy Group 3
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Copyright 2009 Communication Strategy Group 4
You’re a Rock Star!
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Copyright 2009 Communication Strategy Group 5
Bring it On!
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What!?!
Copyright 2009 Communication Strategy Group 6
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Copyright 2009 Communication Strategy Group 7
No worries!
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Copyright 2009 Communication Strategy Group 8
Why am I here again?
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You CAN take it with you!
Copyright 2009 Communication Strategy Group 9
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How do I get media attention?
Copyright 2009 Communication Strategy Group 10
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Editorial is not Advertising.
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Copyright 2009 Communication Strategy Group 12
Brandtelling (Brand + Storytelling)
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Brandtelling uses brand stories.
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Copyright Communication Strategy Group & Brandtelling® 2008
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Industry news, local angle, something only your know.
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Studies & Surveys.
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Thought Leadership.
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Copyright 2009 Communication Strategy Group 17
Ready?
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Get Media Ready!
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Copyright 2009 Communication Strategy Group 19
• Get reporter info• Compose your thoughts• Call reporter back
The 15 Minute Rule
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Copyright 2009 Communication Strategy Group 20
Secret #1: An interview is not a conversation.
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Copyright 2009 Communication Strategy Group 21
Secret #2: You must know your core message.
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Secret #3: You will be paraphrased.
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Copyright 2009 Communication Strategy Group 23
Secret #4: YOU are driving the story.
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Copyright 2009 Communication Strategy Group 24
Secret #5: No two reporters are alike.
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Copyright 2009 Communication Strategy Group 25
Secret #6: Each reporter wants something different.
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Secret #7: Reporters are busy & lazy.
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Copyright 2009 Communication Strategy Group 27
Secret #8: Reporters want news with a twist.
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Secret #9: Reporters want news with all the fixin’s.
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Copyright 2009 Communication Strategy Group 29
Secret #10: YOU are the expert, so keep it simple.
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Copyright 2009 Communication Strategy Group 30
Secret #11: Reporters’ deadlines really matter.
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Copyright 2009 Communication Strategy Group 31
Secret #12: Most people forget to use their notes.
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Copyright 2009 Communication Strategy Group 32
Secret #13: Reporters like it when you’re concrete.
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Copyright 2009 Communication Strategy Group 33
Secret #14: Picture words are more persuasive.
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Secret #15: Sometimes you need to talk in code.
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Secret #16: “Off the record” isn’t.
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Secret #17: Freelancers may be your best friends.
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Secret #18: Picture = 1,000 words. Caption = Priceless.
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Secret #19: Your frame of reference is different.
Copyright 2009 Communication Strategy Group 38
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Secret #20: It’s OK to stop talking.
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Questions?
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Copyright 2009 Communication Strategy Group 41
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