get local: how location-based social media can drive business
DESCRIPTION
Presentation given on August 16, 2013 for the Lufkin/Angelina County Chamber of Commerce.TRANSCRIPT
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Photo: zhrefch on Flickr
Get Local: How Location-based
Social Media Can Drive Business
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Download this presentation at:http://sarahtpage.com/lufkin-day-2/
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Location-based Social Media
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=1 part social network
+1 part city guide
+1 part game
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Check In
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Badges note the Foursquare user’s
“accomplishments” earned from
checking in at various locations.
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Claim Your Business
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Tell customers you’re on
Foursquare!
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Venue Specials
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Reward your mayor
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Get To Know Your Customers
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Read reviews
from previous
customers
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Claiming Your Yelp Place
• Step 1: Search for your business– If your business is not listed, click Add a Business
• Step 2: Click “Work here? Unlock this business page”• Step 3: Create a business account using a neutral email
address• Step 4: Phone authentication process• Step 5: Fill out profile information• Great video tutorial in Yelp Support for Business Owners
Source: Fargo-Moorhead CVB
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Yelp has check-in
specials too!
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Tell customers you’re on Yelp!
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Respond to ReviewsShow Customers You Care
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• More than 40 million photos are uploaded every day
• 90 million monthly active users
• 8500 likes per second
• 1000 comments per second
Source: Social Fresh
Photo: WindKoh on Flickr
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Apply Instagram Filters
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From this … … to this!
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Use #Hashtags
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Involve Your Customers
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Sales, Specials, & Discounts!
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Using Foodspotting
Spot your own food
Search for food nearby you
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Using Foodspotting
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• Upload a photo• Name the location• Describe the dish• Share it!
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• Create an account• Post photos of your best dishes and daily
specials• “Follow” and reward your spotters or
customers• Correct errors about your restaurant using
“Suggest Place Edits”• Add photos to your website using the
Foodspotting widget• Wait for new tools for restaurant owners from
Foodspotting
But What Can Restaurants Do …?
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Can I Help?
Call Me!
Photo: .Spartography on Flickr
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Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
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