GetJar Scale90m Downloads/Month. 30m Uniques. #2 after Apple

GetJar Top Countries

1. India 34,751,2682. Indonesia 13,634,9773. USA4. UK5. Egypt6. Bangladesh 1,556,7387. Vietnam 1,469,2308. South Africa9. Pakistan 1,388,79110. Saudi Arabia

11. Turkey12. Canada13. Philippines 1,094,14514. Malaysia 999,60115. Kenya16. Nigeria17. Iran18. Brazil19. Sri Lanka 709,07620. Sudan

50m Downloads/Month in APAC

Performance on GetJar

App Total GetJar Downloads

Facebook 87,241,676

Opera Mini 39,723,446

eBuddy 62,895,038

Nimbuzz 43,321,381

Mig33 32,022,776

Yahoo 9,183,278

Google 14,938,168

NetQin 5,342,697

GetJar Customers

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A Few of GetJar’s 50 App Distribution Partners

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Typical App Engagement Data (August 2010)

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App Total Downloads/Month

1st Launches Conversion % Total Launches

Avg. No of launches/user

A 187,955 55,850 30 % 206,719 4

B 789,849 365,055 46 % 2,676,496 7

C 58,521 18,426 31 % 79,676 4

D 145,913 60,945 42 % 379,453 6

E 18,795 6,578 35 % 19,460 3

F 179,910 122,657 68 % 431,422 3.5

Why Does GetJar Work So Well?

• Because a brand needs nothing more than a mobile site to have apps available on iPhone, BlackBerry, WinMo, Java, Android, and Symbian.

• If the brand has apps too, this is a bonus, but it’s not required.

• To get started, a brand need only upload their mobile site and some creative.

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Yahoo on GetJar

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GetJar Business Model

• Developers keep 100% of the money from apps downloaded on GetJar. We take no revenue share

• Anyone can upload an app for free and receive organic downloads for free.

• If you want more downloads, use GetJar Pay Per Download to buy them

• All apps (except iPhone) are hosted on GetJar; this includes Android apps.

• We host the apps in order to provide good analytics, better conversion, and lower Cost Per Acquisition

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Series1 -

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Google Pay Per Download Case Study

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1st PPD campaign

2nd PPD campaign

$0.20

$0.25

$0.50

$0.20

$0.40

$0.80

$1.00

$2.00

Ad NetworkCost Per Click

GetJarPay Per Download

Pay only when download starts

GetJar Pay Per Download is more effective than CPC

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GetJar Pay Per Download

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m.getjar.com

Mobile Site Shortcut: Free Traffic for Mobile Sites

• The Problem– Users don’t bookmark sites on mobile

browsers– Clicking a CPC ad sends a user to a

site once– Clicking URL in a text message sends

the user to a site once– But they don’t necessarily return

• The Solution– People like to push buttons– Convert mobile sites into apps, i.e.

buttons bookmarked on the phone screen

– Developer uploads Mobile Site URL.– GetJar free Mobile Site Shortcut is

built in iPhone, Java, Android, Blackberry, WinMo, and Symbian and posted on GetJar for download

– Result: Mobile Sites have reach and repeat like apps

– A brand needs only a Mobile Site to take advantage of all GetJar services

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Web to Mobile Conversion: Not Optimal

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Web to Mobile Conversion: Optimal

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Step 1: Send the User to Your Mobile Site

Optimal Web to Mobile Conversion

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Every App on GetJar has an App it! URLgetjar.com/appname

m.facebook.com

Step 2: Offer the App

getjar.com/facebook-mobile

Step 3: Link to your App it! Page

Facebook Downloads on GetJar Using App It!

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May-Dec 08

Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 -

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

How Can GetJar Leverage Marketing Spend?

• First: Free Organic Downloads can be up to 5x more than paid downloads if the brand is popular

• Second: Pay Per Download can leverage spend up to 4x over CPC

• Third: Higher engagement. A user launches an app or Mobile Site Shortcut 4x – 20x after it is downloaded to his phone

• Fourth: GetJar “App it!” allows brands/developers to publish apps with their own traffic, drive downloads for free through Twitter & Facebook, giving another 2x – 10x boost

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GetJar Networks Inc. 1510 Fashion Island Blvd, Suite

300San Mateo, California

94404 USATel +1 650 288 3225

Bill ScottVP Sales & Business DevelopmentBill@getjar.comwww.getjar.com

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