get-it-done masterclass: email marketing unpacked

Get-It-Done Masterclass

EMAIL MARKETING UNPACKED



Why Email?

• Email is a great brand promoter


Why Email?


• Email is incredibly useful at each stage of the customer buying journey


Why Email?



• Email is an on-going conversation with your audience


Why Email?



• Email is an on-going conversation with your audience

• Email is a training tool


The Customer Journey

AWAREON-BOURDENGAGED

CONVERTEDASCENDED INVOLVED

PROMOTING


Types of Emails

Value Add Emails - interesting, relevant, valuable, engaging


Types of Emails


Sales Emails – benefit laden, social proof heavy, scarcity etc


Types of Emails


Sales Emails – benefit laden, social proof heavy, scarcity etc

Transactional Emails - customer service, refunds, product delivery etc


2 Types of Email Sending

BROADCAST- One off manual emails sent in batches

CAMPAIGN- Automatically triggered emails sent in chronological sequence


The Money Is In the RELATIONSHIP to the List

“Quality not Quantity” You’re not a list collector

You’re a list monetizer


“How can you get a Relationship with your email subscribers and

be known, liked, trusted?”


How ?

1. Send Frequently – at least weekly


How ?


2. Send High Quality, relevant Information


How ?



3. Follow up to interest based actions promptly and professionally


How ?




4. Have a personality and speak person to person


How ?




4. Have a personality and speak person to person

5. Avoid the number 1 marketing sin… don’t be boring!


Exercise:

• How often do you currently send email?

• What are the best results you’ve generated using email?

• What needs to happen in your industry for someone to move from aware to engaged to

converted?

• What do you want to do differently or optimise in your email marketing in the next 30

days?


Types of email campaign:



• Indoctrination



• Indoctrination

• Engagement



• Indoctrination

• Engagement

• Ascension



• Indoctrination

• Engagement

• Ascension

• Segmentation



• Indoctrination

• Engagement

• Ascension

• Segmentation

• Re-Engagement


CRMs(Customer Relationship Managers)

• Infusionsoft

• Aweber

• GetResponse

• Office Autopilot/ Ontraport

• Mailchimp


Adam Ashburn’s Hour of Email Enlightenment and Enjoyment

1. Identify your engaged subscribers2. Subject Lines

3. Getting people to know you4. Being you

5. Set Expectations6. Analyse the data

7. Have Fun


Indoctrination Campaigns

“A TRIGGERED CAMPAIGN SENT IMMEDIATELY FOLLOWING INITIAL SUBSCRIPTION THAT IS DESIGNED TO ENGENDER

THE BRAND TO THE NEW SUBSCRIBER”-

DigitalMarketer.com


Key Indoctrination Questions

1. Who are you? 2. What do you stand for and against?

3. Why is your product / service important to THEM?4. Why is your product / service important NOW?

5. What should they DO?6. What do you need them to DO?

7. What does being part of your community mean? Who do they become by being a member?


DAY EMAIL TYPE SUBJECT LINE

1 Welcome Welcome to X. Here’s where to start…

2 Interesting and Relevant Content Is dieting hurting your health? (Introduce Self – people buy from people)

3 Interesting and Relevant Content This made me think of you…

4

5

6


Subject Line: The Easiest Weight Loss Ever? [Report]

Hi ~ Contact.FirstName~,Thank you for requesting a copy of our report “INSERT TITLE.’

You can download that by clicking HERE.

We are X, read more about us here.

Welcome to Y, a community for people looking to change their bodies and lives.

“More enjoyment in life and more life to enjoy!”

We are so please to be able to welcome you on this journey with us.

If you are looking to lose weight and maintain your ideal body for life… even if you don’t know or believe that you can … then you’re going to love what we are going to be sharing!

In fact, in tomorrow’s email I’ll share the single biggest obstacle keeping you from your idea body (you won’t have heard this before, I guarantee!)


And don’t worry… everyone we coach starts off wondering if they can do it… including us when we started our healthy living quest many moons ago.

We love helping people break free of unhealthy, addictive eating and embrace their natural vitality. It’s our mission.

You can see some of our raving fans and their amazing stories here.

As you have just joined the community we’d love to hear from you directly. If you have a second then I’d love to know…

1. If you could change one thing about your eating habits or body what would it be??2. Why is it important to you to lose weight now?3. if you had a superpower what would it be?

Reply to this email to send us your answers or why not go to our online group page, request access and then post them there? The best answers will win a free body transformation strategy call.

Explore, enjoy and let us know how we can help.

Signature


P.S – Don’t forget to download your free report by clicking here. Keep an eye on your email for more tips and updates over the next few days because I’ll be sending you my best tips and tricks for getting and staying slim and healthy.

P.P.S – If you need immediate help, guidance or sup[port then book in a private strategy call ASAP – why delay when freedom is just around the corner ?


Exercise:

• Welcome, introduce company

• Benefits of being a subscriber

• What they can expect from you email wise

• What to do next? (Bounce)

Use the blank template to chart an indoctrination email or short series that could work for you


Engagement Campaigns

“An INTEREST BASED, TRIGGERED CAMPAIGN SENT IMMEDIATELY FOLLOWING AN ACTION DESIGNED TO MAKE A

RELEVANT OFFER (AND SALE) TO YOUR SUBSCRIBER”-

DigitalMarketer.com


DAY EMAIL TYPE SUBJECT LINE

1 Interesting and Relevant Content The Easiest Weight Loss Ever? [Report]

2 Interesting and Relevant Content Here it is… I’m keeping my promise

3 Interesting and Relevant Content “I’ve lost 2 and a half stone!” Case Study

4 Proof & CTA Kind of weird but amazing for weight loss

5 Proof & CTA Join me in congratulating…

6 CTA Can we help you finally break free from being over-weight?


Subject Line: Here it is… I’m keeping my promise

Hi ~ Contact.FirstName~,

I hope you read and enjoyed the free report yesterday.

I did promise that I would give you access to some of my best stuff and share the single biggest obstacle keeping you from you ideal body, and I will…

But first I wanted to share more of our story to hopefully inspire you in your journey.

[Pic of you guys]

This is us the way we are now, living a lifefull of energy and vitality at our ideal respective weights. No longer having to struggle with food or ‘dieting’. Whenever I see this picture I think of how lucky we are and I feel truly blessed.

I didn’t always use to be like that.

Now that we are no longer strangers, I’d like t show you some of the resources Margie and I have built together.

Check out some of our favorite recipes (they’re healthy, filling and-YES-tasty): Check it out


Why not choose one to try today? You might find a new favourite.

if you’re looking to start with a few simple changes then try adding some super-healthy, super-tasty and antioxidant rich fruit and Vegetables into your diet: Check out this article.

Now let me share the single biggest obstacle keeping you from your ideal body… (drumroll)… its you… or more correctly it’s your lack of a complete solution.

Think about it…

Do you sometimes struggle with knowing what to eat?When to eat?Too much information and too little action?Too much action with too little information ?Too much support from the wrong sources ?Too little support from the right sources?

It all comes down to having access to ONE, comprehensive, proven solution that works allangles- mind, body, spirit- at the same time.


I’ll share more on this soon...

So go check our those resources because there’s more coming your way tomorrow.

Talk soon,

P.S- I changed my mind…

I love under-promising and over-delivering (it’s a habit) so here another food that you should put in your diet ASAP and all the great reasons why: Check it out.

See you tomorrow!


Exercise:

• References the previous positive action

• Overcomes known objections

• Prescribes the next logical step

• Asks for the order

Use the blank template to chart an engagement email series that could work for you


Writing Subject Lines(Get them to open the email)

• Curiosity

• Urgency

• Benefits

• Proof of Results


Curiosity:

• How a fool stunt made me a star salesman

• Why I brought a Cadillac in Dallas [true story]

• A Weird Trick to Lose Weight

• The Odd-ball Influence Trick I learned from…


Urgency:

• You’re about to miss out…

• Closing down soon!

• You really want to miss THIS?!?

• Final Notice [Countdown]


Benefits:

• [Facebook Ads] Get more clicks…

• Push-button Sales

• Steal my Proven Copy Templates

• An Email List in 30 minutes or less


Proof of Results:

• “I made £30,000 in the first 6 months!” [Case Study]

• Ugly guy dates a supermodel by saying “_______” [Full Transcript]

• 20,000 fresh leads in 30 days


Email body Copy:

A- Attention

I- Interest

D- Desire

A- Action


Email body Copy:

Attention - Subject Line

Interest - Top Paragraph

Desire - Body

Action - End and /or P.S


Email body Copy:

Intro- curiosity/ proof/ credibility – keep it short

Body- benefit/ results

Close- scarcity/ social proof

PS- social proof/ scarcity

[Put in multiple links to same source]


Tricks to get more opens:



1. Time your emails well - people typically delete their emails in the morning or after work - so send from 8.30- 10.30am or 2.30pm to 3.30pm




2. Use their name - hey Richard- click here (stands out in the noise)- can increase click rate by 23%





3. Provocative, controversial, relevant - boring, old information is boring, old information





3. Provocative, controversial, relevant - boring, old information is boring, old information4. Use odd or specific numbers - rounding up signals lying






5. Keep it short - 10 to 25 characters






5. Keep it short - 10 to 25 characters6. Use symbols to stand out - http://emailstuff.org/glyph


Tricks to get more clicks:

1. Use movement- animated glyphs or banner ads

2. Ask a question- a survey- people love to give their opinion- you can segment based

on the answer

3. Have a video still image with ‘press play’


Things to get a benchmark score and start tracking:

1. Size of email list2. How many people you’re mailing

3. Average open rate4. Average click-through-rate

5. Unsubscribe rate

Look for irregularities good and bad in past data, set goals for the future and start tracking with colour coded spreadsheets


Exercise:Use your new found knowledge and filled in templates to

craft at least one email and read it to someone in the room


http://success-mastermind.co.uk

[email protected]

03333 207 207

The Elite Portal of Business Growth Systems

get-it-done masterclass: email marketing unpacked

Marketing