GAMIFIED MARKETINGGet found. Go viral. Be awesome.

Mara Lewis // CEO & Co-Founder, Stopped.at

THE WEB IS GETTING CROWDED.There are countless opinions, hundreds of competing services, and the furthest convenience is less than a mouse click away.

Even the best websites are struggling to rank in search engines, drive traffic to their site, and keep exiting users coming back.

The Rules Of Marketing Are Changing (again)

1st Graphical Advertizing Unit - 1994

Have you ever clicked your mouse right HERE?

YOUWILL

GAMIFICATION IS THE NEXT FRONTIER

Drives P2P social referral

Guides user behavior

Creates return visitor incentive

70% of consumers are willing to socially engage with a website over time in order to unlock exclusive discounts or earn (tangible) rewards

Attaching rewards to actions helps users better navigate your website, engage with features, and experience it’s full value.

DISTRIBUTION

ENGAGEMENT

LOYALTY

SALES

ROI

With 150,000 websites launched each day, the Internet has become a fiercely competitive marketplace. Social is the new search (and gamification is the SEO).

The average website has a 40% bounce rate. Gamification uses progress and point systems to keep users coming back

DISCOVERY

POPULARITY PROGRESS

Getting a user to visit your site, more than 1X, is a huge accomplishment.

MOTIVATE REPEAT VISITS USING THE 3P’S OF GAMIFIED MARKETING

BECOME PART OF THEIR ONLINE ROUNTINE

PROXIMITY

Pick the Right Rewards. It Matters.

Have a business objectiveSharing, sign ups, page views,

purchases, buzz, repeat visits, etc.

Determine it’s value - to YOUHow will incentivizing this action

create marketing return?

Make it worthwhile – to THEMYour users know the value of their

time and attention. You should, too.

Use Redemption-based Deals As The Driver For Ongoing Engagement

Badges are cool, status is nice, but real rewards are where it’s at! Deal-seeking demands grew out of a shaky economic situation, and now,

consumers are hungry for tangible incentives.

• You can have the best website in the world, but if people don’t know about it, it doesn’t matter.

• Even social games fail when they lack marketing distribution. When Facebook killed viral auto-posts in 2010, the average social game lost 30-40% of their audience.

• The holy grail of marketing is P2P referral. Driving WOM awareness through social channels is essential for gaining market reach.

• Reward users for doubling as your marketing partners.

GAME PLAY ALONE IS NOT ENOUGH

Don’t make users jump through hoops

Don’t bite off more than you can chewCreate achievable goals

Commit time to ongoing maintenance

Only bite off what you can chew

KEEP IT SIMPLE.

Getting above the market noise is hardGamification is your (not so secret) marketing weapon.

Startups need tractionGamification is an engine for growth and retention.

Internet user have online ADDGamification is like digital adderall.

Most organizations think gamification is a ‘fad’ …good, let them keep thinking that.

Gardner predicts that by 2014, 70% of websites will use gamification tactics. You have a 2 year head start – get after it!

Mara E LewisCEO & Co-Founderhttp://stopped.at

@MeLewis18Mara@stopped.at