get found using google, social media and blogs€¦ · get found using google, social media and...
TRANSCRIPT
Inbound Marketing: Get Found Using
Google, Social Media and Blogs
Dharmesh Shah Founder/CTO, HubSpot
(feel free to tweet away)
@dharmesh
Free tools at grader.com
Marketing software for small business
Based in Cambridge, MA
150+ employees
HubSpot Customer Growth
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Inbound Marketing
#7 Marketing Book on Amazon
(out of 240,814)
InboundBook.com
Marketing was about pushing messages out.
Today it’s about pulling people in.
Outbound Marketing Make marketing about creativity not cash.
vs.
Where can you “get found”?
As ye SEO, so shall ye reap.
(SEO = Search Engine Optimization)
Pick your keywords
wisely.
Don’t pick a fight with a ninja. (Unless you’re a ninja)
Ranking:
Context + Authority
A web page by any other title… will not rank as well.
Not Good: “ItsoSoft”
Better.
Even Better.
I am no longer your friend.
Lessons from 2,533,712 websites.
Make things easy for the Google bot
Help Google make humans happy.
Building A Blog Following
Talk about the
industry’s issues,
not your solution.
Be A Leader In Your Niche
Outbound Marketing
Experiment with different types of
content.
Craft content for the up-vote
Don’t be afraid to polarize
A web presence
means more than a
website.
(via @dharmesh)
Social Media
Outbound Marketing
Make it dead-simple to share your content.
The
Phenomenon
Create Fan Pages instead of Groups
twitter: Even normal people use it now.
Outbound Marketing
The basics: 1. Bio in Profile (76% fail)
2. Avatar 3. Background 4. Website Link (80% fail)
5. Location
Find the stars in your industry.
Over 6 million users graded
Outbound Marketing
Learn how to get retweeted.
Hungry for more?
Visit: hubspot.com
Now, go “Get Found!” @dharmesh