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Inbound Marketing: Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot

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Page 1: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Inbound Marketing: Get Found Using

Google, Social Media and Blogs

Dharmesh Shah Founder/CTO, HubSpot

Page 2: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

(feel free to tweet away)

@dharmesh

Page 3: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Free tools at grader.com

Marketing software for small business

Based in Cambridge, MA

150+ employees

Page 4: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

HubSpot Customer Growth

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Page 5: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Inbound Marketing

#7 Marketing Book on Amazon

(out of 240,814)

InboundBook.com

Page 6: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Marketing was about pushing messages out.

Page 7: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Today it’s about pulling people in.

Page 8: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Outbound Marketing Make marketing about creativity not cash.

vs.

Page 9: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Where can you “get found”?

Page 11: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

As ye SEO, so shall ye reap.

(SEO = Search Engine Optimization)

Page 12: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Pick your keywords

wisely.

Page 13: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Don’t pick a fight with a ninja. (Unless you’re a ninja)

Page 14: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Ranking:

Context + Authority

Page 15: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

A web page by any other title… will not rank as well.

Page 16: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Not Good: “ItsoSoft”

Page 17: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Better.

Page 18: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Even Better.

Page 19: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

I am no longer your friend.

Page 20: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Lessons from 2,533,712 websites.

Page 21: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Make things easy for the Google bot

Page 22: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Help Google make humans happy.

Page 23: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Building A Blog Following

Page 24: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Talk about the

industry’s issues,

not your solution.

Page 25: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Be A Leader In Your Niche

Page 26: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Outbound Marketing

Experiment with different types of

content.

Page 27: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Craft content for the up-vote

Page 28: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Don’t be afraid to polarize

Page 29: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

A web presence

means more than a

website.

(via @dharmesh)

Page 30: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Social Media

Page 31: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Outbound Marketing

Make it dead-simple to share your content.

Page 32: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

The

Phenomenon

Page 33: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Create Fan Pages instead of Groups

Page 34: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free
Page 35: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

twitter: Even normal people use it now.

Page 36: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Outbound Marketing

The basics: 1. Bio in Profile (76% fail)

2. Avatar 3. Background 4. Website Link (80% fail)

5. Location

Page 37: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free
Page 38: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Find the stars in your industry.

Page 39: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Over 6 million users graded

Page 40: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Outbound Marketing

Learn how to get retweeted.

Page 41: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free
Page 42: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Hungry for more?

Visit: hubspot.com

Page 43: Get Found Using Google, Social Media and Blogs€¦ · Get Found Using Google, Social Media and Blogs Dharmesh Shah Founder/CTO, HubSpot (feel free to tweet away) @dharmesh . Free

Now, go “Get Found!” @dharmesh