GET FOUND ON GOOGLE SEARCH AND MAPS

Lynda Cannedy & Walter Lambert

Contact us at 940-397-4373

CONNECT WITH CUSTOMERS WHEN THEY SEARCH ON GOOGLE

CONNECT WITH CUSTOMERS WHEN THEY SEARCH ON GOOGLE MAPS

GOOGLE MY BUSINESS WORKS ACROSS DEVICES

Be found on desktops, laptops, tablets, and mobile phones.

GET YOUR BUSINESS ON GOOGLE FOR FREE

STEP 1: SEARCH FOR YOUR BUSINESS

gybo.com/tv

Click “Find Out ” t o see if your business appear s on Google Sear ch and Maps.

IS YOUR BUSINESS INFO COMPLETE?

Updat e your business inf o.

Ver if y your business inf o.

Add your business inf o.

SIGN IN TO YOUR GOOGLE ACCOUNT

Sign in t o t he Google Account you use f or your business.

Don’t have a Google Account ? Click “Cr eat e an account ” t o get st ar t ed.

STEP 2: SELECT YOUR BUSINESS OR ADD IT

See your business in t he list ? Click t o cont inue.

Don’t see your business? Click “Let me ent er t he f ull business det ails.”

STEP 3: ENTER YOUR BUSINESS DETAILS

Can’t f ind t he per f ect cat egor y? Pick somet hing close.

DO YOU WORK FROM HOME?

Keep your residential address private.

Select “Yes” if your business ser ves cust omer s at t heir locat ions. T hen, click “Cont inue” t o set up a ser vice ar ea.

STEP 4: CONFIRM YOUR BUSINESS

Agr ee t o t he T er ms of Ser vice. T hen, click “Cont inue.”

STEP 5: VERIFY YOUR BUSINESS

Click her e t o ver if y your business.

WE NEED TO SCAN YOUR CODE -THEN CLICK “DONE”

Af t er your inf o is conf ir med and your code is scanned, click “Done.”

ALTERNATIVELY: HOW TO VERIFY BY MAIL

Click her e t o ver if y your business by mail.

REQUEST A PIN

Your PIN should arrive in about a week.

Click “Send post car d.”

Click “Cont inue” t o visit Google My Business.

TAKE A TOUR OF GOOGLE MY BUSINESS

COMPLETE YOUR BUSINESS PROFILE

Click t o edit your business inf o.

EDIT BUSINESS INFORMATION

Remember t o apply changes.

Click pencil icons t o edit .

MANAGE BUSINESS PHOTOS

Click t o manage phot os.

ACCESS MORE TOOLS FROM THE DASHBOARD

Shar e updat es on Google+.

Adver t ise your business on Google.

See how people int er act wit h your inf o on Google.

Read and r espond t o r eviews.

ADD MANAGERS TO HELP

I nvit e manager s her e.

Fr om t he dashboar d, click t his menu icon.

Choose t heir access level.

T hen, chooseManager s.

TO RETURN TO GOOGLE MY BUSINESS

Sign in: google.com/business

MAKE UPDATES ON THE GO WITH THE MOBILE APP

Download the free app for Android or iOS.

NEW FEATURES!

Appointment URL

Cut down on calls! Send customers directly to your scheduling link or point towards a product catalog.

Posts

Posting through Google My Business lets you publish your events, products, and services directly to Google Search and Maps.

Messaging

Get leads, appointment requests and queries about your products via messaging from customers who view your business on Google Search.

Simple Site Builder

No website? No problem!

Free tool to create simple sites for your business.

APPOINTMENT URL

You can also link to products and services!

Add a menu URL or placing online orders.

Link directly to a contact page instead of an appointment software.

POSTSPosting through Google My Business lets you publish your events, products, and services directly to Google Search and Maps.

• To ensure that posts are timely, they're removed from the default view after 7 days.

• However, a historical view of posts is shown under the "Posts" tab on mobile.

MESSAGING

Chat directly with customers who find your business listing on Google Search.

Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.

WEBSITESYour free site will automatically update whenever you change your business information or post new photos.

Social Media

Facebook.com/MSUSBDC

Twitter.com/MSUSBDC

Get to know the Google My Business Dashboard

Visit your Dashboard at google.com/business to manage your listing, view insights, and respond to reviews. Just search for Google My Business in the Google Play Store or the App Store.

Draw interest with photos Add photos to help customers learn about your business. For example, restaurants can upload food and beverage photos.

Want to offer a virtual tour of your business? Click the Add a virtual tour button to get a free quote from a Google trusted professional.

See who’s viewed your business on Google

Learn how many people interacted with your business info across Google. You’ll see how many people viewed your info, clicked to learn more, and requested directions via Google Maps.

Promote your listing with AdWords Express

Ads can help even more consumers find your business. When people search for what you offer, your ads can appear with the search results. Learn about AdWords Express and sign up in your Google My Business dashboard.

1 Google/Ipsos MediaCT/Purchased, Understanding Consumers’ Local Search Behavior, May 2014

Before consumers go shopping, they go searching. In fact, 4 in 5 consumers use search engines to find local information nearby like store address, business hours, and directions.1 Make the most of these interactions and put your best foot forward with Google My Business.

Not verified yet? Get started at google.com/business

GET MORE OUT OF GOOGLE MY BUSINESSGet to know your dashboard

www.gybo.com

Encourage customers to review your business

A great customer experience is the most important ingredient for getting good reviews. After every positive interaction, encourage customers to share their experience. Ask them to search Google for the name of your business and then click the Write a review button.

Respond to reviews

Visit google.com/business and sign in. Select the business and click the Reviews tab. You’ll see the option to view and reply. Remember you’re replying publicly, so anyone can see what you write.

When responding to reviews, you’ll want to:

● Respond promptly and keep responses genuine, short, and sweet.

● Thank customers for positive reviews.● Avoid offering incentives or advertisements.

Manage negative reviews

Unfortunately negative reviews happen from time to time. If you believe a review violates Google’s posting guidelines, you can flag it by clicking the flag icon.

You can also respond to negative reviews. Keep it professional and courteous. Try posting a reply describing the steps you took to remedy the situation.

Customer reviews appear with your Google My Business listing on Google Search and Maps. Reviews can provide valuable feedback about your business, and responding to reviews can build trust. In order to reply to reviews, your listing must be verified.

GET MORE OUT OF GOOGLE MY BUSINESSConnect with customers through reviews

For help, visit the Google My Business Help Center: support.google.com/business

BE FOUND ON GOOGLE SEARCH AND MAPS STEP-BY-STEP GUIDE

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gybo.com

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Visit gybo.com/business and search for your business to see if it appears on Google Search and Maps.

You will see if your business is on the map. If it is, nice work!

If the report says “Your business info might be incorrect on Google,” click the button labeled “Verify Your Business Info.” If the report says your business isn’t on the map, click the button labeled “Add Your Business Info.” This sends you to Google My Business.

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If your business appears in the results, click on it. If not, click the link labeled“Add your business” under the last option, “None of these match.”

If no results are found, click the section labeled:

“I’ve correctly entered the name and address. Let me enter the full business details”

BE FOUND ON GOOGLE SEARCH AND MAPS STEP-BY-STEP GUIDE

5.

Enter or edit your business info here. You cannot enter a PO Box, it must be a physical address.

Next, select a business category by typing in a few letters and choosing an option from the list that appears. You must choose an existing category; you can’t create your own. Don’t worry if you can’t find the perfect category— choose something close.

Keep your residential address private, and/or add a service area to your business, by checking “Yes” where it says:

“I deliver goods and services to my customers at their location”

Click “Continue.”

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Next, specify the service area where you do business. If your business has a service area and a physical storefront that customers can visit, check the box labeled:

“I also serve customers at my business address. (Your address will be hidden from the public if this box isn’t checked.)”

Click “Continue.”

BE FOUND ON GOOGLE SEARCH AND MAPS STEP-BY-STEP GUIDE

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Agree to the Terms of Service and confirm that you are authorized to manage this business.

Verify that you’re authorized to manage this business by entering a PIN number.

To get your PIN, click “Mail.” You may see other verification options.

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If you choose “Mail” you can add an optional contact name.

Click the “Send postcard” button and keep an eye out for the postcard. It should arrive with your verificationPIN code in 1-2 weeks.

BE FOUND ON GOOGLE SEARCH AND MAPS STEP-BY-STEP GUIDE

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Your business will appear as unverified until you enter the PIN.

Click “Continue” to see your Google My Business dashboard.

Click the “Edit” button or “Info” in the top navigation to access your business details from this dashboard.

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Click the pencil icons to edit your business info. From here, you can edit your business address, including the service area and where it appears on Google Maps. You can also add hours of operation, additional phone numbers, your website URL, and photos.

BE FOUND ON GOOGLE SEARCH AND MAPS STEP-BY-STEP GUIDE

From the dashboard, you can share updates on Google+. To start writing, click in the box that says:

“Share an update”

13. Read and respond to customer reviews about your business.

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BE FOUND ON GOOGLE SEARCH AND MAPS STEP-BY-STEP GUIDE

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See how people interact with your business information across Google in the Insights section.

If you use Google Analytics, see top metrics and access your account directly from the dashboard.

16. If you advertise with Google, see performance statistics and access your account directly from the dashboard.

17. When your PIN arrives in the mail, head back to Google My Business by visiting:

google.com/business

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BE FOUND ON GOOGLE SEARCH AND MAPS STEP-BY-STEP GUIDE

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Click the button labeled “Enter code.”

Enter the PIN and click “Submit” to verify your business.

© 2017 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc.

Congratulations, you set up Google My Business. Now your business can show up across Google Search and Maps.