get connected socialmedia_nyu_18april15_part1
TRANSCRIPT
Presented by:
Ethan ChazinApril 18, 2015
Get Connected Using
Social Media
Only Through BRANDING Can We
Achieve Lasting Differentiation
What’s a Brand?
Is it a LOGO?
…tagline?
“Finger-Licking Good.”
“We Bring Good Things to Life.”
“Quality isJob One.”
…a jingle?
It’s a promise
Memorable
Invaluable
Unique
What is YOUR
Brand?
How OTHERS See You?
It’s a “PERCEPTION”
thing.
Ask people how they perceive YOU?
Your BRAND is the collection of all your
actions.
The Chazin GroupThe Chazin Group
• LIVE your brand:
– If you say you’ll do it…DO IT
– Do as I DO…NOT “do as I say.”
– Return ALL emails & phone calls
– Subscribe to a “MORAL COMPASS”
The Chazin GroupThe Chazin GroupLIVE Your Brand
Your Journey to Personal Exploration Begins
The Chazin GroupThe Chazin Group
The Chazin GroupThe Chazin GroupYour U.S.P
Be authentic
online & offline
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Your Brand Goes Networking
Your Brand Goes Networking
The 5-2-1 Goal:5 SECONDS
2 MINUTES
1 HOUR
•Develop a Networking PLAN Profile of your immediate boss
Relevant Industry Associations
Key Industry networking groups
Industry Websites
Include contact tracking form
The Chazin GroupThe Chazin GroupCultivate a Lifeline
•Networking Is Reaching Out To: Family; Friends of Family; Friends of Friends; Friends of Friends of Friends!
It’s Not Who YOU Know But Who Knows YOU
Keep a Tracking Form: Name & Organization
Tel. #
Who They Referred You To
Comments
The Chazin GroupThe Chazin GroupCultivate a Lifeline
Social Media in an
Interactive World
Leverage SocialMedia to its
FULL Advantage
The Chazin GroupThe Chazin GroupEstablish a Brand Online
Online & Offline:
2 Worlds Collide
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• Become a Subject Matter Expert
• Get Published
• Identify Your USP
• Your Product Features & Benefits
• Build a Rolodex of References/Testimonials:– Professors, Advisors, Bosses, Peers
• Define 4-5 Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL Attacks
The Chazin GroupThe Chazin GroupSelf Promotion = BRANDING
The Chazin GroupThe Chazin GroupSocial Media Websites
The Chazin GroupThe Chazin GroupBuild a Solid Foundation
The Chazin GroupThe Chazin Group
The Chazin GroupThe Chazin GroupEstablish Your Brand Online
The Chazin GroupThe Chazin GroupCreate a COMPELLING Profile
The Chazin GroupThe Chazin GroupStart With LinkedIn
The Chazin GroupThe Chazin GroupStart With LinkedIn
The Chazin GroupThe Chazin Group LinkedIn
The Chazin GroupThe Chazin GroupUse Invitations to Connect Strategically
The Chazin GroupThe Chazin GroupRecommendations MATTER
The Chazin GroupThe Chazin GroupYour Summary Matters ALOT
The Chazin GroupThe Chazin GroupEngage Peers Using Groups
The Chazin GroupThe Chazin GroupCreate Your Own Groups
The Chazin GroupThe Chazin GroupEngage Peers With Groups
The Chazin GroupThe Chazin GroupEngage Peers With Groups
The Chazin GroupThe Chazin GroupSearch Jobs
The Chazin GroupThe Chazin GroupRecruit Mentors
The Chazin GroupThe Chazin GroupRecruit Mentors
• Complete your profile
• Grow your network!
• Research potential employers and key industry players.
• Build your recommendations.
The Chazin GroupThe Chazin GroupLINKEDIN TIPS
• Join all relevant groups.
• Actively engage in discussions.
• Learn all the industry trends & developments.
• Include volunteer jobs, sports, or other positive interests in your profile.
• Help your connections and they will help you.
The Chazin GroupThe Chazin GroupLINKEDIN TIPS