get better at digital marketing in 2017
TRANSCRIPT
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10 trends & tips
to get better at
Digital Marketing in 2017by Prateek Shah,
Digital Marketing Trainer &
Founder, Digital Defynd
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www.digitaldefynd.com
One of India’s largest communities of Digital
Marketers. Close to 20,000 active members.
Has reached out to 1,50,000 + digital
professionals so far.
Fynd People. Fynd Agencies. Fynd Trainings.
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Warming Up
You can Tweet your questions to
@LeadSquared @PrateekShah using
the hashtag #LSQWebinar
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4 Cs of Digital
Content
Cost
Conversion
Common Sense
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Content is not the King.
Distribution is the King.
Nobody has time for hundreds of blog posts,
but everybody wants to read the one that
everybody reads.
2#LSQWebinar
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People watch more than
they read these days.
Communicate visually.
Inshorts is bigger than major news portals.
Lowering attention spans everywhere.
3#LSQWebinar
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All organic marketing is
getting tougher.
Start Spending more.
Facebook organic is nearly dead. Google is
pushing ads like never before.
4#LSQWebinar
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The true rise of
automation.
You were reminded about this webinar
through an automated mail.
5#LSQWebinar
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6
Shift from mobile apps
to mobile responsive.
How many new apps did you install on
your phone in the last month?
#LSQWebinar
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People are getting tired of
ads. Try Native Advertising.
87 million people will use adblocker in 2017.
Rise of 30% YoY. Source : eMarketer
7#LSQWebinar
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8
Influencer Marketing
needs to be measured.
These days, everybody is an influencer.
#LSQWebinar
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9
Don't ignore the new
platforms. Don't try to be on every
platform.
Before marketing on snapchat, check your
surrounding to see how many use it.
#LSQWebinar
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Short term is the new long term.
Instant is the
new short term.
The contents of this presentation are only
valid for three months.
10#LSQWebinar
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Thank You.Questions? #LSQWebinar
Do join our unmissable fortnightly mailer at
digitaldefynd.com(You’ll regret it if you don’t)
@PrateekShah
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