INB101 Service Mashup

QUT Information Technology: INB101

      

“Need a Night life? Let us help you Get a Nightlife”

What is Service Computing (SOC)?

  The main aim of an SOC is to develop a number of interworking applications that create a flexible business process that can be used applied in different environments[4]

  It includes technologies suits such as[5]:   Web services, Service Oriented Architecture

(SOA), Cloud Computing and more.   Utilizes the business process modeling

for transformation and integration.

  Service oriented computing (SOC) is a recently emerged new form of a computing paradigm[1]

  It is defined as a technology that “utilizes services as fundamental element support rapid, low cost development of distributed applications in heterogeneous environments.” [2][3]

How has SOC affected us?   Global[6]

  SOC influence network system became the preferred implementation technology

  Service computing influence the whole global network system.   Is the cause of the stimulation of cloud computing around the globe.

  The computing services has saved large sums of costs on upgrading, network device and get the same effect before, it influence the online game, video and audio quality.

  Local   SOAs are aimed at allowing application developers to overcome complex distributed enterprise computing

challenges, including designing and modeling complex distributed services, performing enterprise application integration, managing business processes.

  Software as a Service (SaaS), a core element of cloud computing and SOC has a substantial impact.

  Service mash ups are often targeted at a specific area (localisation), to better meet user needs.

  Personal:

  SOC enables the completion of tasks that might take hours to do otherwise, more rapid and gives a better online experience.

  On this level social media is often integrated, hence the more personal aspect.

What is ‘Get a Nightlife’?

  The ‘Get a Nightlife’ is an application made up of four commonly used application, giving users the one stop place for nightlife support.

  Aimed at operating on Apple iPhone’s

  The application is aimed at accommodating the 18-30 age demographic

  The application will be aimed at having a low cost, approximately 1.98 Australian Dollars.     To accommodate students who most likely would be reluctant to buy a high cost app   A low figure like 1.98 gives buyers the incentive to buy the app as the believe they

are saving money   Designed for party goers who are ALREADY out, providing its users with the ultimate

support when on-the-go

Inside ‘Get a Nightlife’   Google Maps

  The service provides accurate mapping data for all major locations in the Brisbane Region.

  The main components to the service are: directions to & from places, service & utility finder; and street view.

  Facebook   Facebook is a large social-networking platform that has grown very common over the

past few years

  Due to the highly integratable platform on which Facebook runs, users will be able to view photos, check in and more all without having to open Facebook itself.

  Mosh tickets   Established in 2003 moshtix is Australian based ticketing service which  has been

providing an innovative efficient ticketing service to promoters and ticket

  Proven itself to be very valuable aspect of the application providing all our users with the latest in upcoming nightlife events in Brisbane.

  Yellow Cabs   ‘GetaNightlife App’ will allow users to book a cab on the go and tell it to arrive at its

location is seconds.

  Eliminating the hassle to find a cab or try and call to get a cab.

What do I get out of it?   Check-In at Clubs/Hot spots on Facebook   See and locate what clubs your friends are out   Get directions to clubs   Order a Cab from the local cab companies   Booking tickets for events on the go at popular clubs

Business Process Model – ‘Get a Nightlife’

BPM/Behind ‘Get a Nightlife’   Google[7]

  ‘Get a Nightlife’ will utilize Google Maps SDK for IOS, allowing the integration of place search, place details and Google maps into the applications content.

  Facebook   The application will be utilizing Facebook’s SDK[8] (e.g. Check-In, Friends

list etc.)   The SDK allows for Facebook to be easily be integrated into ‘Get a

Nightlife’

  Moshtickets   In 2012 Moshtickets announced the integration of Apple’s Passbook App

with there booking System[7   Indication that Moshtickets has a form of API system[9] that allows the

integration of there booking system into IOS Apps.

  Yellow Cabs   Similar service currently available on that iTunes App Store (e.g. Brisbane

Company Yellow Cabs)   Therefore, it can be inferred that an API is used in order to allow such a

wide integration

Mockup – Home Screen   Wide Spread Layout   Access all parts/features of the App

from the main home screen   Five interconnected sections

  Events (Moshtickets)  Venues/Map (Moshtickets and

Google Maps)  Check-In (Facebook)  Cabs (Yellow Cabs)  Gallery (Facebook)

Mockup - Venue/Event Details   Simple grid layout.

  1 main column and second row 2 columns.   Header logo indicates venue name.   Map & Detailed information give the user

information on its location and contact detail.   Map information obtained from Google

Maps.   Detailed information obtained from

Moshtickets.   Allows for users to click on map to obtain

directions to venue.   ‘What’s On’ is an indication of upcoming/

present events at specified venue.

Mockup – Venue Screen

  Shows a list of venues within the vicinity of your current location.

  Shows 3 venues per screen to allow for easier viewing.  More details can be viewed by simply

clicking the venue name

  Easy scrolling side bar allows for quick navigation.

  Data is obtained from Moshtickets.   Help button allows for users to easily

access the knowledgebase.

Mockup – Setting Screen   Multiple sub-menus allowing for easy use

and navigation through application settings

  Easy to use on/off switches for Facebook and location services  Allowing users to enable or disable the

application accessing there phones data.   Tell a friend feature allows users to

inform there friends/family about the application

  Home button in the top right hand corner allows for easy navigation back to the home screen

Mockup – Check-In Screen   Integrated with Facebook Check-In

API   Home button allows for easy

navigation between home screen and the check-in screen

  Easy to see and click button,   Allows users to quickly check-in

without the need to login to Facebook   Notifies friends of users whereabouts

Demand/Potential

  Young people now are becoming evermore reliant on technology

  High demand to do things more efficiently   We are filling a gap – sure a, club say, could have a

Facebook page, where they promote events and share photos. But that is just one place out of many in an area

  We see potential creating a convenient all-in-one solution

Your Facebook friends: Chances are you seldom chat to the majority of them directly, let alone organize something with them… You may not even know them all that well (anymore) but that’s not to say you wouldn’t like to have a chat to them, if, you knew they were just around the corner…

Strengths & Weaknesses Strengths Weaknesses

  Easy to use navigation   All-in-One – eliminates

the need for users to access other applications (e.g. Facebook)

  Limited setup required   Low pricing

  User trust (broadcasting their location)

  Needs to be keep up to date

  A working prototype for something on this scale requires substantial funding

  Finding the balance between having an app useful for a night out   Without taking away from the physical interaction we are trying to facilitate

Marketing Strategies

  Advertising on and promoting via Social Media   Allowing limited beta trials the app

Increasing awareness   Promoting app development in local

establishments (e.g. Posters)   Promoting application cost/features on the

Internet and Social media

  Captilising on the community safety message (e.g. ‘Don’t Drink and Drive’)   Providing users with an easy to use cab features, gives them the incentive

to ‘ Think twice before Driving’

Viability & Future direction   As the app gains popularity amongst its audience – related establishments will

become interested in promoting themselves through it.   Keep cost of app to a minimum   Start small expand later.

  Limiting the development of the application to just the Brisbane region has limited costs.

  After more funding/revenue, app development can expand nationally.   Implementing Menu/Ordering system for particular local bars/clubs in Brisbane.   Implementation of an auto-updating system on application.   Allowing the app to be compatible on Android Phones.

Conclusion   ‘Get a Night Life’ provides the all-in-one support system when on

the go   Its integration of key services: Facebook, Google Maps,

Moshtickets and Yellow Cabs Allows for users to do more in the one app

  Easy to use navigation system   Its low cost of $1.98 AUD increases the incentive for consumers

to purchase the app.   Providing more avenues for advertising for local establishments   In the future allowing ordering via ‘Get a Nightlife’   Your funding is crucial for ironing out weaknesses in our design

and capitalising on strengths   “Need a Night life? Let us help you Get a Nightlife”

Work Cited 1.  Papazoglou, M. P. (2003). Service-oriented computing. Retrieved from CiteSeer:

http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.76.3917

2.  Finch, C. (2006, January 2). The Benefits of the Software-as-a-Service Model. Retrieved from ComputerWorld: http://www.computerworld.com/s/article/107276/The_Benefits_of_the_Software_as_a_Service_Model

3.  Srinivasan, L., & Treadwell, J. (2005). An overview of service-oriented architecture, web services and grid computing. HP Software Global Business Unit, 2.

4.  Chen, Z. (2009, November 15). Call for Collaboration on Services Education 2009. Retrieved from Services Society: http://www.servicessociety.org/

5.  Zhang, L.-J. (2009, July 6). CCOA: Cloud Computing Open Architecture. Retrieved from IEEE: http://ieeexplore.ieee.org/xpl/login.jsp?tp=&arnumber=5175875&url=http%3A%2F%2Fieeexplore.ieee.org%2Fstamp%2Fstamp.jsp%3Ftp%3D%26arnumber%3D5175875

6.  Grant, H. (2011, October 21). Managing the Impact of SOA and Enterprise 2.0 on Financial Services IT. Retrieved from IT168: http://wenku.it168.com/d_000059392.shtml

7.  Google Inc. (2013, February 23). Google Maps SDK for iOS. Retrieved from Google Developers: https://developers.google.com/maps/documentation/ios/

8.  Facebook. (2013, April). Build, Distribute and Promote. Retrieved from Facebook Developers: https://developers.facebook.com/ios/concepts/ios-build-distribute-promote/

9.  Bender, A. (2012, October 22). Moshtix announces Passbook app ticket support. Retrieved from Computer World: http://www.computerworld.com.au/article/439668/moshtix_announces_passbook_app_ticket_support/