get a head start at podi appforum with 2 real-life case studies
TRANSCRIPT
HIGHER ED PROGRAMS THAT DELIVER EXCEPTIONAL RESULTS FOR THE
UNIVERSITY MARKET
MAY 7, 2015
MindFireInc Pre-AppForum Educational Webinar
Creating marketing that drives results
AgendaThe Higher Ed market has very specific needs for marketing programs depending on the department. As such, the program design will change significantly depending on the use case. View how our customers exceed the challenge of finding a
better approach for connecting with their target audience Deliver a cross channel marketing program including
personalized, microsite of choices for each student or donor Deliver an ongoing nurturing program that goes beyond the
traditional “one and done” approach Q & A
Solution for Success – How we make it work!
Price the program so clients pay an annual fee versus having separate line items for each service
Providing each line item can get confusing for the client and makes generating a high profit margin more difficult
Many campaigns take 1-2 phases to start to build momentum. Not getting annual buy-in gives the client the opportunity to drop the program before the momentum is created
U of Alabama Program Overview
Overview:
The opportunity was a result of a Trade Show
Following the event, the initial engagement included:– Live demo meeting– Program samples– Another live demo– Two additional months of educating and proof of concept
Variable Viewbooks The initial program was created for another
University three years ago
We refined the solution and perfected it during the initial program
Our objective was to pitch it better and perfect the delivery methodologies
Program Overview
University of Alabama Program conducted six months ago U of A has 120 grad programs across 8 schools
Central Grad Office said, “we need a better approach for connecting with our target
audience!”
Variable Viewbooks Program Elements
Leveraging a multi-channel, multi-media approach, drive target audience to a variable site of choices and info
Once at the site, create tailor-designed viewbook based on their interest areas
Eight primary versions, with a ton of sub-versions
Delivered in print and online formats that are fully integrated
Essentially, this program represents a virtual nurturing
program built around the Personalized, Virtual Viewbook
creation and follow-up activities…
HOW PACESETTER CREATED A YEAR-LONG CAMPAIGN TO HELP SAINT FRANCIS UNIVERSITY
DRIVING ALUMNI ENGAGEMENT AND DONATIONS
Key Presentations at PODi
Joe Manos Tuesday at 2:15PM– Not-for-Profit Marketing Campaign
Implementation
Ted Raymond – 3 Sessions
Kim Gross – 2 Sessions