Gestão  de  Carbono:  Barreiras  e  Oportunidades  para  Inventários  de  GEE  nas  Empresas  

May 31, 2010 1

Ricardo Gustav Neuding ricardo@atapart.com.br

May 31, 2010 2

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April 26, 2010

We Have Met the Enemy and He IsPowerPointBy ELISABETH BUMILLER

WASHINGTON — Gen. Stanley A. McChrystal, the leader of American and NATO forces in

Afghanistan, was shown a PowerPoint slide in Kabul last summer that was meant to portray

the complexity of American military strategy, but looked more like a bowl of spaghetti.

“When we understand that slide, we’ll have won the war,” General McChrystal dryly remarked,

one of his advisers recalled, as the room erupted in laughter.

The slide has since bounced around the Internet as an example of a military tool that has spun

out of control. Like an insurgency, PowerPoint has crept into the daily lives of military

commanders and reached the level of near obsession. The amount of time expended on

PowerPoint, the Microsoft presentation program of computer-generated charts, graphs and

bullet points, has made it a running joke in the Pentagon and in Iraq and Afghanistan.

“PowerPoint makes us stupid,” Gen. James N. Mattis of the Marine Corps, the Joint Forces

commander, said this month at a military conference in North Carolina. (He spoke without

PowerPoint.) Brig. Gen. H. R. McMaster, who banned PowerPoint presentations when he led

the successful effort to secure the northern Iraqi city of Tal Afar in 2005, followed up at the

same conference by likening PowerPoint to an internal threat.

“It’s dangerous because it can create the illusion of understanding and the illusion of control,”

General McMaster said in a telephone interview afterward. “Some problems in the world are

not bullet-izable.”

In General McMaster’s view, PowerPoint’s worst offense is not a chart like the spaghetti

graphic, which was first uncovered by NBC’s Richard Engel, but rigid lists of bullet points (in,

say, a presentation on a conflict’s causes) that take no account of interconnected political,

economic and ethnic forces. “If you divorce war from all of that, it becomes a targeting

exercise,” General McMaster said.

Commanders say that behind all the PowerPoint jokes are serious concerns that the program

stifles discussion, critical thinking and thoughtful decision-making. Not least, it ties up junior

officers — referred to as PowerPoint Rangers — in the daily preparation of slides, be it for a

Joint Staff meeting in Washington or for a platoon leader’s pre-mission combat briefing in a

remote pocket of Afghanistan.

May 31, 2010 3

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 os  4  Passos  da  Gestão  de  Carbono  

May 31, 2010 5

• percepção  do  problema  0  

•  inventário  de  emissões  1  

•  redução  das  emissões  2  

• compensação  das  emissões  3  

• cerCficação  e  reporCng  4  

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escopos  do  inventário  

May 31, 2010 6

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May 31, 2010 8

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oportunidades relacionadas à pegada de carbono de produtos e serviços

oportunidades relacionadas ao inventário corporativo

•  tCO2e/unidade de produto •  mercado de consumo •  mercado B2B •  ambiente setorial

•  tCO2e da empresa •  mercado financeiro •  ambiente regulatório •  ambiente institucional

May 31, 2010 9

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oportunidades relacionadas à pegada de carbono de produtos e serviços

oportunidades relacionadas ao inventário corporativo

•  tCO2e/unidade de produto •  mercado de consumo •  mercado B2B •  ambiente setorial

•  tCO2e da empresa •  mercado financeiro •  ambiente regulatório •  ambiente institucional

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•  ausência  de  informações  na  cadeia  produ<va  

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May 31, 2010 10

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May 2005

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In response to the FY2008 Consolidated Appropriations Act (H.R.2764; Public Law 110–161), EPA has issued the MandatoryReporting of Greenhouse Gases Rule. The rule requires reportingof greenhouse gas (GHG) emissions from large sources andsuppliers in the United States, and is intended to collect accurateand timely emissions data to inform future policy decisions.

Under the rule, suppliers of fossil fuels or industrial greenhousegases, manufacturers of vehicles and engines, and facilities thatemit 25,000 metric tons or more per year of GHG emissions arerequired to submit annual reports to EPA. The gases covered bythe rule are carbon dioxide (CO ), methane (CH ), nitrous oxide(N O), hydrofluorocarbons (HFC), perfluorocarbons (PFC), sulfurhexafluoride (SF ), and other fluorinated gases including nitrogentrifluoride (NF ) and hydrofluorinated ethers (HFE).

The final rule was signed by the Administrator on September 22,2009. On October 30, 2009, the final rule was published in theFederal Register (www.regulations.gov) under Docket ID No. EPA-HQ-OAR-2008-0508-2278. The rule became effective December29, 2009. This action included final reporting requirements for 31of the 42 emission sources listed in the proposal.

On March 22, 2010, Administrator Jackson signed four newproposed rules that amend the Mandatory Greenhouse GasReporting Rule. These proposals would require reporting ofemissions data from the oil and natural gas sector, the fluorinatedgas sector, and from facilities that inject and store carbon dioxide(CO ) underground for the purposes of geologic sequestration orenhanced oil and gas recovery. In addition EPA has proposed toadd three new reporting requirements to the General Provisions(Subpart A) of the rule. EPA plans to finalize these rules this year.More information about these proposed rules.

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Last updated on 23 de março de 2010http://www.epa.gov/climatechange/emissions/ghgrulemaking.html

Registros Públicos de Emissões, de uso voluntário e incentivado:

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May 31, 2010 12

Obrigado  

Ricardo Gustav Neuding ricardo@atapart.com.br