gestalt principles - kendall college of art and design€¦ · • “gestalt”is a german word...

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Gestalt Principles

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Page 1: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

Gestalt Principles

Page 2: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

What is Gestalt?

• “Gestalt” is a German word meaning “form,”or “shape.” Gestalt Principles help us form a “whole” finished composition from various unified visual parts. According to Gestalt theory the human mind attempts to recognize objects as a whole before examining their individual parts. Information that is unrelated in size, shape, orientation, etc will appear chaotic and unorganized to a viewer.

Page 3: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

Grouping

• Elements that are alike one another perceptually join to create whole units or figures. If a shape is repeated often enough it creates a pattern or recognizable form/figure.

Page 4: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 5: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

• This example (containing 42 distinct objects) appears as two distinct groups we naturally want like objects to exist together. The circular shapes become one group, while the square shapes become a separate group.

• Other methods for grouping include orientation, shape, value (color), size, subject matter, etc.

Page 6: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

Proximity

• When individual elements are placed close together they tend to be perceived as a single group.

Page 7: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 8: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

• The nine squares to the left are placed without proximity. They are perceived as separate shapes.

• When the squares are given close proximity, unity occurs. While they continue to be separate shapes, they are now perceived as one group.

Page 9: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

Closure

• The innate perceptual tendency for a viewer to perceive multiple objects as a group or totality. The ability to close “gaps” and create “wholes” out of dis-continuous lines, forms, or masses. Closure occurs when an object is incomplete or a space is not completely enclosed. If enough of the shape is indicated, people perceive the whole by filling in the missing information.

Page 10: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 11: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

• Although the square is not complete, enough is present for the eye to complete the shape. When the viewer's perception completes a shape, closure occurs.

Page 12: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

Continuation

• Continuation occurs when the eye is compelled to move through one object and continue to another object. The principle of continuity predicts the preference for continuous figures

Page 13: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 14: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

• As seen in this example, we perceive the figure as two crossed lines instead of 4 lines meeting at the center.

Page 15: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

Containment

• A unifying force created by the outer edge of a composition or by a boundary within the composition. Containers encourage the viewer to make connections among visual units and adds definition to the negative space around a positive space.

Page 16: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 17: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

• The last thing you ever want to do is to direct your viewer off of the picture plane. The smaller square is located close to the center and low on the horizon, keeping the viewer eyes on the focal point.

Page 18: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

Repetition

• The Gestalt Principal that states we look for pattern, and that pattern repeated over and over becomes salient in a composition. It moves forward in space, helping to define the composition as a whole.

Page 19: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 20: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished

• This images uses shapes that are repeated over and over again to create a complete visual image.

Page 21: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 22: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 23: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 24: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 25: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 26: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 27: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 28: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 29: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished
Page 30: Gestalt Principles - Kendall College of Art and Design€¦ · • “Gestalt”is a German word meaning “form,” or “shape.”Gestalt Principles help us form a “whole”finished