Meet the challenge n Create the solutions n Build on the results

Pete Gersec / PresidentNow in his 29th year in the media industry, Pete has worked for many of the leading media companies including CBS Radio, Cumulus Media, Cox Radio and PAX Television. A former sportscaster, Pete’s manager and senior account executive credits include Sleepy’s, Shop Rite, Subway, Patio.com, Gym Source, Priceline.com, Verizon, Kraft and Heineken. Gersec has also managed Imus in the Morning, Mike and The Mad Dog, New York Mets and New York Giants sponsorships at Sports Radio 66 WFAN. As the Gersmedia testimonials will attest to, Pete has earned high client praise for his role in expanding their brand and market share with a commitment to professionalism, work ethic and integrity.

Tom Hrabal / Creative Director / Art DirectorTom spent over twenty years with Arnold Worldwide, Ketchum Communications, GDL&W, and MDR. Along the way he worked on some of America’s best known brands, Exxon/Mobil, McDonalds, GE, Nationwide Insurance, Shell Chemical, Conoco, The Pittsburgh Pirates, Digital Equipment, SAP America, DeWalt Power Tools, PNC Bank, and Bell Atlantic. In 2003, Tom founded Hrabal Creative with his wife, Lisa Baldwin. They wanted to give businesses of all sizes a chance to work with world-class talent to create world-class results without the world-class pricetag. Today with the help of GersMedia, GE Sealants & Adhe-sives, Avanade, a company founded by Microsoft and Accenture, the Delmarva Shorebirds, the Loudoun Hounds and the Greater Washington Initiative have all benefited from the creative and strategic thinking supplied by this veteran team.

Francis Sullivan / Creative Director / CopywriterA creative force that gets the big picture as well as the immediate task at hand, Francis has been paired up with Tom Hrabal creatively for more than 20 years. Francis spent many years creating memorable, effective campaigns at big agencies like Ketchum and DDB followed by Arnold Worldwide, the DC area’s largest agency. Clients lucky enough to enjoy his talents were McDonald’s, Mobil Oil, National Geographic, SAP America, the Discovery Channel and the American Red Cross. With Hrabal, Francis has been instrumental in the development of numerous national campaigns for GE Sealants, and campaigns for Greater Washington Initiaitive, Tax Analysts, and Polyiso among others.

Lisa Baldwin / Director of Account ServicesLisa’s first significant job in the ad business was with Chiat/Day, Los Angeles. She alsolearned the account service ropes with stints at Fallon McElligott in Minneapolis, Ketchum Communications in Pittsburgh and Earle Palmer Brown in Bethesda, Maryland. She serviced accounts such as Nissan, Amoco, Maryland Tourism, Digital Equipment, Nationwide Insurance, Westinghouse, Timex, and American Floral Marketing Council, among others. Lisa later moved to the client side to manage SAP America’s advertising efforts and represent the Americas on the Global Advertising initiative. Lisa then moved on to Best Software of Reston, Virginia to manage their marketing department.

Steve Sackler / Broadcast DirectorA 25-year veteran in the New York Media Business, Steve’s relationship for delivering over and above value is well earned. Steve has launched hundreds of new products, services, professional specialists and businesses. From helping expand Townsports International from

GersMedia Team

Louise Pucciarelli - Sr. Media Buyer - RadioLouise began her career in media with the famed Della Femina, Travisano and Partners, where she developed media plans for such notable accounts as Pan Am, Becks Beer, Blue Nun Wine and Chemical Bank. Louise advanced her career and was named to the position of Local Broadcast Buying Director at Messner Vetere Berger McNamee Schmettere, Euro/RSCG. Louise was responsible for the media budgets of Volvo, Isuzu, Dunkin’ Donuts, Oppenheimer Funds, NASDAQ, MCI, Harcourt, G.P. Putnam’s Sons and Harper Collins to name a few. Prior to joining Sound Communications, she served as Director of Broad-cast Services at American Media Services. She is well regarded in the media industry and is considered to be an expert in broadcast media and an experienced negotiator of media spot rates and media contracts.

Scott Semaya / Sr. Media Buyer – TelevisionScott began his media career in the mid 90’s at kid Specialty Advertiser Bohbot Advertising working with companies with annual budgets ranging from $10m - $100M including Toys R Us, Mattel, Fisher Price and Tyco. Scott was a guru of children’s advertising in 50+ markets, was instrumental in the marketing and clearance of Bohbot’s Syndicated Cartoons and was quickly promoted to Senior Media Buyer. Advancing his career, Scott moved to Mediavest working with Paramount Pictures and then to Media First with clients such as Cablevision and Sara Lee.

Prajesh Patel – Sr. Internet Marketing DirectorWith over a decade of experience in the online arena, Prajesh has managed projects ranging from building simple websites to complex online stores and interactive animations. Prajesh backs every project with a multi-layered online marketing campaign consisting of search engine marketing (SEM), search engine optimization (SEO), social media and e-mail marketing.

Norman Rich / Interactive Director/Web Development and Business StrategyWith 29 years of experience in every facet of marketing and communications, Norman is a vital part of our team. Norman worked as a direct response creative and strategist at Muldoon Direct and then as President and CEO of Black Ink Communications beforejoining Arnold Worldwide as the head of their direct response and interactive division. He later ran the U.S. Mid-Atlantic Region for Circle.com, a top-tier Internet solutions provider in the U.S. and the UK. Norman has developed websites and e-newsletters and provided strategic insight for many international and local firms.

Johnny Quintos / Director of Business DevelopmentAs Director of Business Development, Johnny is responsible for stewarding the Gersmedia brand, developing business opportunities, and managing agency accounts. His experience spans over a decade working at creative shops and advertising agencies such as The Ball-park, Asher & Partners, MOB Inc., FCB and Y&R Brands. With expertise in advertising, branding and strategic planning, Johnny’s client credits include ESPN, ESPN Zone, DIRECTV, TNT, FOX Sports, Activision, Encore, MLB’s Los Angeles Angels, Major League Soccer’s LA Galaxy, NHL’s Mighty Ducks, Mattel’s Hot Wheels, Matchbox, TYCO and Burger King to name a few.

Chris Marker – Sr. Copywriter & ProducerA 35- year veteran of writing and producing radio commercials, Chris has earned a reputa-tion for writing copy that gets right to the point and sells. Chris has been on the adjunct staff of the TV-FILM-RADIO Dept at Fairfield University since 2002.

GersMedia Team

Media Planning/Buying

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Creative Services

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Brand Strategy

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TV, Radio, Print Production

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Web Design/Development/Maintenance

GersMedia Clients

Marketing Challenge:The challenge for SUNY Ulster in 2011 was simple.Create excitement about higher education with area traditional college students and generate maximum registration levels, despite the ever-growing negative surroundings of a weak local economy and the chang-ing mind-set of indifference towards a college educa-tion and degree.

Solution:A media solution that that would maximize the message of the benefits of the SUNY Ulster experience and the chance to “Start Here, Go Far”Radio - An aggressive call-to-action media buy that capitalized on shorter form, cost efficient :15 spots to draw attention to SUNY Ulster’s “Open House” event. A two week, five-station deep buy that accomplished reach and frequency goals.

Results:a 194% change in registration levels.

Marketing Challenge:The 2011 edition of the Delmarva Shorebirds

(Baltimore Orioles Single A affiliate) presented a dual

challenge: Drive ticket sales to The 2011 South Atlantic

All-Star Game while promoting 2011 Season Ticket Sales.

Solution:

Creative: All-Star Game messages and “Sherman the

Shorebird” mascot storyline and branding campaign.

Media: Cable TV, Radio, Print, Outdoor and Social Media.

Results:The 2011 South Atlantic All-Star Game at Perdue Station

was a huge success as both sell-out and Fan Fest partici-

pation levels exceeded client goals. The Shorebirds were

nominated for South Atlantic League post-season awards

for their All-Star Game and 2011 Season achievements.

Marketing Challenge:Multiple marketing challenges were front and center for

Heart VW; dealership re-branding, influx of new national

brand advertising strategies and how to combat bleak

sales forecast for local car dealers heading into the

traditionally slow summer season.

Solution:

The Heart VW “Summer of Love” campaign.

Creative - “Summer of Love” initial message followed by

“Don’t let the Summer of Love Pass you Bye” call-to-action.

Radio - :15s, :30s and Live Remotes helped to maximize

frequency levels and challenging budget.

Cable TV - :30 spots with Jetta model and price points.

OOH -Multiple location Outdoor Billboards to help brand

the “Summer of Love”. Vibrant colors, minimal copy and

strategic placements combined for a memorable message.

Internet Marketing - an Email Marketing blitz to reinforce

top-of-mind customer awareness about the campaign.

Sales Colateral -“Heart VW T-Dye T-Shirt” giveaways.

Brand Design – the development of a new Heart VW logo.

Results:The Heart VW “Summer of Love” campaign resulted in July

thru September sales that reached their highest three

month totals of the year.

Marketing Challenge:

To enhance the image of The Heart Center as the center of

excellence for cardiovascular care in the Hudson Valley.

Solution:

Creative: To create a sense of urgency among consumers by

asking questions that force call-to-action about their heart

health issues.

Media: Cable TV, Radio, and Print.

Internet: You Tube, Social Media, Google PPC.

Web Design: re-design of hvheartcenter.com with new video

element.

PR: on-air interviews, press release distribution, coordination and

execution of local press events.

Results:

Consumer awareness continues to build momentum as

The Heart Center enjoys expansion in both services and provider

locations in the Hudson Valley.

Marketing Challenge:To create a consumer buzz of the Uniqlo retail brand with

an aggressive expansion of locations in the US, specifically

in New York City. The initial “Grand Opening” campaign for

the highly-anticipated Fifth Avenue store would be crucial

to the success and accomplishment of the overall market-

ing objectives of this new-style Japanese firm.

Solution:

An Out-of-Home media blitz campaign that would take

Manhattan by storm. The Uniqlo Fifth Avenue Grand

Opening New York City Outdoor Advertising marketing

to consumers media plan and buy would include Subway

Advertising (Interior, Exterior, Platform, Station Domina-

tion), Outdoor Billboards, Bus Advertising (Exterior,

Interior), Street Furniture (telephone booths, Bus Shelters,

Newsracks), Times Square and 42nd Street Advertising.

Results:The Uniqlo Outdoor Advertising media buy compliment

delivered Grand Opening results that exceed expectations.

Consumer turnout was massive and plans are underway for

additional New York City locations.

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Move frompromise toperformance.

Marketing Challenge:Avanade is a billion dollar global company that was created by

Microsoft and Accenture to help businesses run Microsoft

business software more effectively. Avanade’s awareness is

very slight. We were asked to help define the company to their

clients, their prospects and to their employees.

Solution:

We created a two 3 minute videos, a small army of print ads

and banners. We also redesigned their corporate brochures

and influenced the content on their websites. In short, we gave

Avanade a voice, a look, and an attitude.

Results:For the first time Avanade employees and sales people have

an identity that resonates with them. They know who they are

which translates into better, smarter sales people and is helping

them recruit the best and brightest people to help them deliver

on their promise, “Results Realized.”

GersMedia Work

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