geriatrics 2009 media info

8/14/2019 Geriatrics 2009 Media Info

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The number of older adults in the

U.S. will increase to 71.5 million,representing nearly 20 percent ofthe total U.S. population by 2026.

69% of those turning 65 todaywill need some form of long-termcare, whether in the communityor in a residential care facility.

The average life expectancy

will be 82 years for women and74.2 years for men by 2020.

A 50-year-old today can expect tolive 30 more years on averageineffect, a second stage of adulthoopresenting both challenge andopportunity.

75% of the nations total health

care cost is for people withchronic diseases.

Fast Facts


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0 5 10 15 20 25 30 35

All Adults

Diabetes

Heart Disease

Hypertension

Arthritis

Cancer

Average Number of PrescriptionsFilled Annually for Adults

Chronic Conditions and Prescriptions

0 300 600 900 1200 1500

All Adults $366

Diabetes

Heart Disease

Hypertension

Arthritis

Cancer

$1,379

$1,187

$1,021

$836

$338

Average Annual PrescriptionDrug Expenditures for ADults

The Changing Face of Aging

Editorial That Fills a Unique Niche

Geriatricsis one of only 150 core

journals of more than 5,000that are indexed in MedLineby the National Library ofMedicine. This means not onlydo our readers find our contentvaluable, the experts at MedLine

have determined we provideconsistently important contentANDthat Geriatricsis part of the

core of any complete medical library.

Medical Editor Frederick T. Sherman, MD,

MSc a clinical thought leader andprofessor of Geriatrics and Medicineat Mount Sinai School of Medicineprovides the insight and experiencethat are key components in creatingthe value and usefulness of everyarticle in print and online.

The Challenges & Opportunities of Caringfor An Aging PopulationTodays 50-year-olds can expect to enjoy 30 more years of lifea second adulthood.

Practitioners play an important role in helping them plan for a healthy and productive old age.

As Boomers age, they will force a looming crisis in finding trained geriatricians totreat their health concerns. This shortage will become more acute as the population ages.

By 2030, it is estimated 36,000 geriatricians will be needed however, the number ofgeriatricians is only projected to be 7,631 by 2010.

Primary care and long-term care professionals will need to take on theresponsibility of caring for an increasingly aging population and they do not haveadequate training to meet this need.

The changing face of aging promises both an opportunity and a challenge. Manyaged 65 and above have 3 or more co-morbid conditions, making polypharmacya critical component of the differential diagnosis. Geriatricsfills a unique nicheby providing practical, peer-reviewed immediately usable clinical guidancethat todays time-stressed primary care physicians and long-term care professionalscan use to improve their patients health and quality of life.

Winner of 2008 Jesse H. NealAwards for best staff written editoria


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Cost-Effectively Cover The Entire Senior Care MarketGeriatrics is the only journal that reaches both primary care and long-term care professionals in one publicatNow you can reach Primary Care Physicians (50,016), Medical Directors of LTC (9,297), Consultant Pharmacis

Nursing Home & Long-term Care Pharmacists (5,584), NP/PAs (4,599) and Nursing Directors/Administrators(2,277).* Geriatrics physicians are 100% requestors* and on average write 82% more Rxs per year than the Acompared universe.**


Readership You Can Count OnGeriatricsconsistently

outranks its competitive

set in multi-specialty

and ranks highly for

both readers and

exposures to ensure

your message is read.

Our Subscribers Write 82%More Rxs Per Year Than TheAMA-Compared Universe**

Source: Mars Medical, Spring 20082,463

4,486

0

1000

2000

3000

4000

5000

GeriatricsSubscribers

AMA-comparedUniverse

Geriatrics Subscribers Provide Script Power for Your

Marketing Message

*Source: BPA Worldwide, July 2008 (Medical Directors count includes 1,308 physicians)

**Source: All therapeutic categories, Wolters Kluwer prescribing data, July 2008

50,016

20,449

2,119

Total Reach 90,000

Total BPA Qualified Print Circulation: 72,584*

Total Physician Circulation

Total LTC Circulation

Other Paid Circulation

Total Reach in Print and Online: 90,000

Total Qualified Print Circulation

Digital Edition Unduplicated Circulation

Source: Publishers own data, September 2008

72,584

16,695


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The average 55-year-old sees

their physician an average of4 times a year.

The average number of

prescriptions for a person

age 65 and older increased

from 21.9 to 30.8 prescriptions

between 1997 and 2004.

There are more than 1.1 million

seniors in some type of senior

housing community in the U.S.

An estimated 34 million Americans

provide some care for a family

member, age 50 or older.

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89% of physicians researchclinical information online atleast monthly.

82% of physicians researchprescription drug informationonline at least monthly.

82% of physicians search online

literature databases.

76% of physicians use onlinedrug reference tools.

Fast Facts


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Drive Sales With Our Engaging Interactions

Insertsreach the entire circulation withproduct and/or promotional inserts

Custom Supplementseducate physiciansabout your companys mission, productpipeline, symposia, roundtables, meetingreports, or other sources

DVD/CD-ROM: (customized, interactiveDVD, or educational CD) delivered withan issue ofGeriatrics

Audio Reprint Carriersbring a KOLmessage right to your audience withyour own material insert or let us create

a reprint from Geriatrics

Web Seminarsoffer a convenient andcost-effective solution for bringing keyopinion leaders together to educate upto 1,000 viewers in a one to two hourvirtual live format with on-demandarchival for continued exposure

Podcastsare public radio styleprograms that bring clinicians pertinentinformation they can listen to onlineor download to an MP3 player whilegiving your brand great exposure

through two 30-second promotionaland/or educational product commercials

Audio DetailTM

utilizes two sensessight and sound to get the immediateattention of a targeted audience forkey product information with a simplepress here voice chip technologybutton imbedded in a high quality4-color printed card

clickVISIONTM a short one to threeminute multimedia FLASH movieis designed to inform and educate,introduce new products and solutions,

attract new business, and extend specialoffers through audio, on-screen textand graphics, photos, and animationthat easily enables viewers to forwardthe message to colleagues

Use the Geriatricsbrand to engage the senior care market in print, online, or at liveevents. Let Geriatricsopen doors by reaching primary care physicians and long term

care professionals with your next continuing medical education program, multi-mediaprogram, and/or promotional campaign.

Custom Print Marketing Opportunities

Get out there first with pre-printed polybags, belly bands, cover tips and Post-It Ads

and get your message to our subscribers before they even open their issue!

Multimedia Opportunities

Reach physicians beyond office hours and at their convenience with our uniquerich media tactics that are sure to engage your targeted audience



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Market ResearchGeriatricshas the backing of Advanstar Market Solutions Group with capabilities to keep you informed about

the effectiveness of advertising from leading measurement firms. For more information, contact your account

manager directly.

For more information, contact:

Run-of-site: $65 CPMPositions your ad throughout the ModernMedicine.comNetwork. Your ad will be served up to all our sites(no specific placement) to achieve favorableimpressions for your marketing message

Channel Buy: $110 CPMChannel buys allow targeting by physician specialtyor other specified clinicians, therapeutic location(Resource and Condition Centers and SpecialSections) and by 25 keyword search

Online & Email Exposure Opportunities

eShowDaiIies recap events from a major conference or convention

and are sent from the show floor of the industrys premier events directly

to physicians, medical directors, or consultant pharmacists

Geriatrics eNewsprovides you with a monthly opportunity to reach

physicians with timely breaking industry news, regulatory updates

and practice management tips from a trusted source

Powered by

www.geri.com through ModernMedicine.com

an innovative online clinical decision-support

resourceprovides clinicians with instant answers

to clinical and practice management questions

from highly credible and trusted sources.

ModernMedicine.comNetwork

2.8 million Page Views

363,984 Visits

259,394 New Visitors

Source: Hit Box Monthly Traffic Report, July 2008

Fast Facts Sources: Center on an Aging Society, Georgetown University; Association of Professors of Medicine, APM Perspectives, 2008; aahas.org/aging_services; Administration on Aging, U.S. Department of Health and HumanServices; Medical Expenditure Panel Survey, Agency for Healthcare Research and Quality, Statistical Brief #168; Social Security Administration website; Association of Directors of Geriatric Academic Programs (http://www.adgapstudy.uc.edu/Figures.cfm?group=adgap.documents.figures.section1&view=timestamp). Nielson Company, PERQ/HCI Report, Insights Into Physician Media Usage, 2007.

John Grasha

Group Publisher

Tel: [email protected]

Scott Handschuch

Director of Custom Programs

Tel: [email protected]

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