GOVERNMENT 2.0

2-18 dekemberi

2 0 1 0

info@gepra.ge

jepras korporatiuli gamocema

#7

dekemberiianvari

2010-2

011

gv.6

gv.10

gv.8

gv.18

gv.2

blogi , romelic qalebisTvis aris gankuTvnili saavtomobilo bazris

siaxleebsa da saintereso ambebze iqneba. informacia iqneba, rogorc qarTuli ,

aseve ucxouri bazrebidan da saavtomobilo warmoebis Sesaxeb. www.carblog.ge -

“frTxilad, saWesTan qalia”-s sloganiT gadis.

30 ianvridan, jepras socialuri mediis

mimarTulebis xelmZRvanelad da redaqtorad

zurab balanCivaZe dainiSna. mas 4 blogisa da

ramdenime socialuri qselis marTvisa da

platformis teqnologiuri daxvewis funqciebis

Sesruleba daevala. batoni zurabi sakuTar

koncefcias axali mediis ganviTarebis saqmeSi

ganaxorcielebs.

jepras socialuri mediis redaqtorad

zurab balanCivaZe dainiSna

kursi dasrulda

jepram sakuTar mediaSi

axali blogi CarTo

jorjian uoTer end

faueri gilocavT

Soba-axal wels

jepra ivenT

menejmentis

bazridan

gadis

2

“roca saWes miujdebi , sanam marTvas daiwyeb ,

manqana unda igrZno” – ai , es aris mTavari

formula , romelic praqtikul mecadineobaze

metad damexmara , manqanis normaluri (ase Tu ise

misaRebi yovel SemTxvevaSi) marTva meswavla.

“unda igrZno” – am midgomas dResac viyeneb

Tbilisis xandaxan qaosur sagzao pirobebTan

mimarTebaSi. Sedegad , mgoni mxolod me

erTaderTi vgrZnob Tavs komfortulad

Tbilisis quCebSi , arc taqsistebi maRizianeben ,

arc e.w. “marSutkebis” mZRolebi , vcdilob da

gamomdis maTi moZraobis prognozireba! vuTmob ,

vinc arRvevs – radgan vici ,vinc Tmobs ,mis xelSia

gzaze situaciis kontroli.

albaT fiqrobT , rom Cemi manqana , Zalian

komfortulad jdeba saerTo sagzao viTarebaSi ,

magram Cemi msjeloba xom Teoriaa , praqtikulad

ki vin icis , ramdeni mZRolisTvis damirRvevia

simSvide , amiCqarebia guli ,ramdens ver gaugia , e.w.

cimcimas mainc ra funqcias vaniWeb da roca 50-iT

mivdivar , ratom vagrZeleb jiutad moZraobas

marcxena zolSi.

mokled , vaRiareb , roca qali manqanebze saubrobs ,

Teoria da praqtika erTmaneTisgan SeiZleba Sors

iyos; magram imis gaTvaliswinebiT , rom

msoflioSi avtomobilebis siyvaruli Zalian

bevr adamians aerTianebs – imedi maqvs ,es grZnoba

yvela avtomoyvaruls dagvakavSirebs!

es yvelaferi ise ubralod , mxolod

SesavlisTvis.…

me Tamuna elbaqiZe var. amJamad , radio

“komersantSi” mimyavs gadacemebi “avtornado” da

“frTxilad , saWesTan qalia!”. guli miCqardeba ,

roca vxedav lamaz , mZlavr , swraf an Zvelebur

manqanas. Cemze xSirad eWvianoben qalebi , imitom

rom roca mamakacTa sazogadoebaSi manqanebze

viwyeb laparaks ,myisierad da didi xnis manZilze

veqcevi yuradRebis centrSi. samagierod , ver

vusmen sxva avto-gadacemebs , imitom rom

manqanebTan mimarTebaSi sxva Jurnalistebze ukve

me “veWvianob“(oRond marTla!)

#7dekemberiianvari

2010-2

011

Tamuna elbaqiZe

msubuqi mRelvarebis TanxlebiT , siamovnebiT

vxdebi carblog.ge - is blogeri. vecdebi , yoveli

posti iyos imdenad damaintrigebeli , rom

sxvadasxva asakis ,sqesis ,msoflmxedvelobis avto-

moyvarulebi davaintereso. vecdebi ,rac SeiZleba

bevrma miTxras , rom avtomobilebi arasdros

ainteresebda ,magram Semovida blogze da darCa!

imedi maqvs , xSirad mestumrebiT carblog.ge-ze Tu

sakuTari gamocdilebidan raRac iseTi mogiyeviT , rom Cems manqanasTan Sexvedris

survili dagekargaT , da saerTod aRar iciT ,

rogor gaugoT qal mZRolebs , gaixseneT – raRac

movlenis asaxsnelad ,saWiroa “igi igrZno”! imedia ,

rCeva gamogadgebaT: avtomobilebi ki qalebsac

gviyvars. ase rom , avto-samyaro yvelas

gvaerTianebs.

P.S. frTxilad saWesTan qalia! - es marTalia ,

qalbatonebis blogia , Tumca bevri mamakacic ver

ityvis uars gaecnos Cven blogs ,sadac msoflioSi da

saqarTveloSi mimdinare siaxleebis Sesaxeb cxel-

cxel ambebs mogawvdi.

myavs wiTeli VW Polo da Zalian vemadlierebi

am namdvilad “antikrizisul” avtomobils. vRiziandebi ,

roca saxifaTod arRveven sagzao wesebs – vcdilob ,

davuTmo sxva mZRolebs , (adamianuri mosazrebebidan

gamomdinarec da imitomac , rom vici , qali mZRolisgan

daTmobas naklebad elian – me ki miyvars , roca

vakvirveb!)

3#7dekemberiianvari

2010-2

011

4

25–26 dekembers , samoqalaqo organizaciebis

ganviTarebis centris proeqtis farglebSi ,

CIDA-s organizebiT Catarda treningi

"dialogi ukeTesi momsaxurebisaTvis" ,

romelSic qvemo qarTlis municipalitetebis

TanamSromlebi , regionis arasamTavrobo

organizaciebi , media da biznes–seqtoris

warmomadgenlebi monawileobdnen. trenings

kaxa maRraZe da soso galumaSvili

uZRvebodnen

dialogi

ukeTesi

momsaxurebisaTvis

#7dekemberiianvari

2010-2

011

5

ramdenad mniSvnelovani piar-

proeqtebi iqmneba saqarTveloSi ,

Tanamedrove piaris teqnologiebi

da misi warmatebis xerxebi ,

romeli politikosebi

gamoirCevian piaris swori

mimarTulebiT , am da sxva

saintereso Temebze 17 ianvars ,

17:00 saaTze , radio "palitris"

eTerSi , Toq-SouSi "centri" TMG

Marketing-is direqtorma niko

TevdoraSvilma da "jepras"

ufrosma konsultantma ioseb

galumaSvima isaubres.

stumrad gadacemaSi “centri”

#7dekemberiianvari

2010-2

011

jepram sonnetis

logotipi da

korporatiuli

stili Seqmna

jepram menjment kompania "sonnetis" brendingi

daasrula. logotipisa da korporatiuli stilis

garda , SemuSavebul iqna brendis gafarToebis

koncefcia.

29 dekembers , uniqardisa da jepras erToblivi

media–konkursis gamarjvebulebis sazeimo

dajildoeba gaimarTa. saRamos kaxa maRraZe da

ana koSaZe uZRvebodnen. saRamos dasasruls

gaiWra sadResaswaulo tortic.

6 #7dekemberiianvari

2010-2

011

7#7dekemberiianvari

2010-2

011

jepra ivenT

menejmentis

bazridan gadis

8 #7dekemberiianvari

2010-2

011

piari da integrirebuli marketinguli

komunikaciebi

23-aprili

-dan28 dekembramde

piar skolis

fasdakleba

da

2

saaxalwlod

24-

ianvari

iyide vauCeri

%11-iani

gaaxare:

da /// Zma

Seyvarebuli

meuRle

Svili

miiRe

sxva

aCuqe Sens sayvarel adamians profesia

{/

piar skola saaxalwlo aqcia , kerZod 3-dan 28 dekembramde piarisa da integirebuli

marketinguli komunikaciebis kursze SeRavaTiani pirobebiT sargebloba SesTavaza.

”aCuqe Sens sayvarel adamians profesia” dekembris TveSi sayvareli adamianisTvis

sasertifikato programis 11%-iani fasdaklebiT SeZenas gulisxmobda.

piar skolis veb-gverdze siaxlea. Tqven SegiZliaT , Zalian martivad ,

daregistrirebis gareSe , CaerToT piar skolis CatSi da esaubroT piar skolis

leqtorebs ,ganixiloT aqtualuri sakiTxebi da dausvaT TqvenTvis saintereso

SekiTxvebi.

saitTan dakavSireba facebook-isa da twitter-is saSualebiTac aris SesaZlebeli ,

am SemTxvevaSi CatSi aRniSnuli socialuri qselebis angariSiT CaerTvebiT.

esaubreT piar skolis

leqtorebs CatSi

9#7dekemberiianvari

2010-2

011

GOVERNMENT 2.0

18 dekembers , piar skolaSi kursis ”Gov 2.0. -

sazogadoebasTan urTierTobis warmatebuli modeli

sajaro uwyebebisTvis” gamosaSvebi saRamo gaimarTa.

kursis avtorebma konstantine maRraZem da ioseb

galumaSvilma kursdamTavrebulebs gau Tbilisi piar

skolis sertifikatebi gadasces.

-is

kursi dasrulda

GOVERNMENT 2.0

2-18 dekemberi

2 0 1 0

17 ianvars , piar skolaSi kursis ”piari da integrirebuli marketinguli

komunikaciebis” Ria karis dRe gaimarTa. msmenelebi gaecnen kursis programas

da gaesaubrnen leqtorebs. swavlis dawyebis msurvelTa registracia saitze

ar s e b uli s a a pli k ac io for m i s S e v s e b iT m i md i n ar eo bd a

samTviani sasertifikato

programa piar skolaSi 24 ianvars daiwyo.

http://www.prschool.ge/geo/applicationform.php.

Ria karis dRe piar skolaSi

10 #7dekemberiianvari

2010-2

011

piar skolaSi piarisa da integrirebuli marketinguli

komuniaciebis kursze saswavleblad ori jgufi Camoyalibda.

pirvelma nawilma swavla 24 ianvridan daiwyo , meorem ki 31 ianvars.

meore jgufis Sesavsebad darCenili iyo mxolod 5 adgili , miReba

originalurad gamocxadda da registracia ki tradiciulad

saitze arsebuli saaplikacio formis SevsebiT mimdinareobda

moxvdi xuTeulSi!!!

strategiuli menejmentidan

konkretuli amocanebis

ganxorcielebamde

Tebervlis bolos piar skola msmenelebs axal kurss - proeqtebis

marTvas sTavazobs. ”proeqtebis marTva - strategiuli menejmentidan

konkretuli amocanebis ganxorcielebamde” gulisxmobs msmenelebis

mier proeqtebis efeqturi menejmentisa da Tanamedrove teqnikis

srulyofil aTvisebas , Teoriuli codnis SeZenasTan erTad

praqtikuli unar-Cvevebis ganviTarebas. kursi 4 kviris ganmavlobaSi

gagrZeldeba da 40 saaTs moicavs. leqciebi kviraSi samjer -

samSabaTs , xuTSabaTsa da SabaTs Catardeba , romelsac proeqtebis

marTvaSi 15 wliani gamocdilebis mqone treneri aleqsandre

margiSvili gauZRveba. kursis gavlis msurvelTa registracia saitze

arsebuli saaplikacio formis SevsebiT mimdinareobs.

piar skolaSi axali

kursi - proeqtebis

marTva iwyeba

11#7dekemberiianvari

2010-2

011

piarimarketingulikomunikaciebi

da integrirebuli

24 dekembers , piar skolaSi

kursis - piari da integrirebuli

marketinguli komunikaciebi -

gamosaSvebi saRamo gaimarTa.

piarskolelebs qarTul-

amerikuli universitetis

damfuZnebelma - maikl qaugilma

kursis trenerebTan erTad

sertificirebuli diplomebi

gadasca. gamovlinda 3 saukeTeso

studenti , romelTac damatebiT

yvela leqtoris mier

xelmowerili sarekomendacio

werilebi miiRes. dajildovebis

ceremoniali sadResaswaulo

tortis gaWriT dasrulda

piarisa da integrirebuli

marketinguli komunikaciebis

saSemodgoma kursi dasrulebulia

12 #7dekemberiianvari

2010-2

011

27 ianavars , G.U.R.U. klubma (rusTavelis gamz.12) bluzis moyvarulebs umaspinZla. T.BLUES MOB –ma farTze mosuli stumrebi karg ganwyobaze daayena. Mmosawvevebi da sareklamo stikerebi “kurierebma” gaavrceles.

G.U.R.U. klubma

bluzis moyvarulebs umaspinZla

sayofacxovrebo teqnikis supermarketma "teqno luqsi" koreul teqnikaze

winasaaxalwlo fasebi SesTavaza momxmarebels. gldanis ,muxianisa da Temqis

mosaxleobas sacxovrebeli korpusebis binebSi BTL.Ge-s promo agentebis

daxmarebiT daurigdaT specialuri sainformacio flaerebi.

13#7dekemberiianvari

2010-2

011

sadResaswaulo fasebi "teqno luqsi"-Si!

2 dekembers Tibisi bankma saqarTvelos saxalxo artistis , Temur qevxiSvilis sanoto krebulis "xma gulisa" da axali ansamblis prezentacia moawyo . RonisZiebaze dasaswrebad mowveul stumrebs daegzavnaT mosawvevi baraTebi. sakuriero servisi "kurierebma" uzrunvelyo.

specialuri RonisZieba "”Tibisi bankSi"”

15#7dekemberiianvari

2010-2

011

iuri meCiTovis 101

portreti Tibisi bankSi

"iuri meCiTovis 101 portreti" - gamocemulia eqskluziurad "Tibisi

bankis" personaluri sabanko momsaxurebis klientebisaTvis. wigni

saCuqrad "kurierebis" meSveobiT 1200-ma adresatma miiRo binaze.

gilocavT

Soba-axal

wels!

sastumroebis kompleqsis , "Seratonis" gundma damdegi

dResaswaulebi da axali weli miuloca saxelmwifo da

di plomatiuri korpusis warmomadgenlebs, masmedias,

arasamTavrobo da biznes kompaniebs. brendirebuli

yoveldRiurebi da magidis kalendrebi "kurierebis" meSveobiT

700 adresats daegzavna.

28-29 dekembers ,ss "saqarTvelos

bankma" "solo momxmareblebs"

axali weli specialuri

s a C u q r e b i T m i u l o c a .

adresatebs ,misaloc baraTebTan

erTad , originaluri suvenirebi

da korporatiuli Sokoladebi

"kurierebis " daxmarebiT

gadaecaT.

specialuri saCuqari "

saqarTvelos bankisgan"

16 #7dekemberiianvari

2010-2

011

saaxalwlo saCuqari Seraton metexi palasisgan