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LEAVE THE RISK. TAKE THE ADVENTURE. "

E - T o u r i s m F r o n t i e r s P r e s e n t a t i o n | N a i r o b i | S e p t e m b e r 3 0 , 2 0 1 4

GeoSure is honored to present to this year’s E-Tourism Frontiers Conference in Nairobi!

Travel and tourism are poised for growth:

•  IATA forecasting total flight arrivals to increase to 3.9B by 2017

•  National economies worldwide are generally stronger

•  Technological advances fuel growth across industry

Indications for caution:

•  Increasing geopolitical and health issues

•  Blanket advisories impact the travel industry in Asia, Africa, and MENA

Welcome

….there is demand for smart, specific, timely information on the political, security and social environments of destinations around the globe

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Imagine the security of being IN THE KNOW

PROBLEM

How to access real-time, reliable and customized travel risk perspective?

Today's travelers want: Quantifiable,!personalized!information to quickly and accurately decide whether or not to approach a destination Or… in the case of required!travel, have as much awareness and!understanding!as possible - to be fully prepared.

PROBLEM It's in the news everyday…travelers vulnerable to:

•  physical threats

•  theft

•  political instability

•  health!hazards

…especially in unfamiliar destinations.

Know what to expect: Potential dangers and!challenges, especially in destinations with cultures, languages and laws different than 'home'.

How can travelers quickly assess risks and make optimal!travel!decisions?

GeoSure is equivalent to having a personal staff of informed sources around the world,

24/7/365 sharing with you what you want and need to know:

SOLUTION

Who Uses GeoSure? "#$%#&!'()*&+,#-!'%!)#!.#/)0,+,)(!1+)2&333!%(!4&&,#-!)!/)0,+,)(!1+)2&!,#!)!#&5!5)$

Using sophisticated PREDICTIVE ANALYTICS GeoSure derives and publishes THREAT TEMPERATURES (risk scores) so users know what their relative vulnerability is anywhere in the world. It is a powerful, highly personalized threat assessment tool. ?45",/'/";))'."*6%&,<.%76*),""GeoSure is big data meets crowd-sourced information.

WHAT IS GEOSURE?

Customized, accessible information at your fingertips - for safe and secure travel experiences. The most current risk assessment information right in the palm of your hand. Think travel info + Waze!

WHY GEOSURE?

•  Global security and travel risks are rapidly increasing •  People, parents and organizations want to be quickly informed

and able to assess risks, so they can travel with confidence •  Gives users the power - and confidence – of crucial information •  Up-to-the-minute risk information that is FREE and easy to access

Because technology, and crowdsourcing, is giving people the ability to take control of their lives through information and sharing. It has happened in communication, finance and health – and now travelers can take control of their personal safety through improved decision making.

•  To support and partner with the global travel and tourism industry - by providing intelligent and objective travel security information

•  To deliver critical, detailed information that enables!travelers to assess conditions of specific destinations - without having to rely solely on!general national travel advisories - so they can make their own optimal, knowledgeable decisions

•  GeoSure’s technology can make a difference on the future of travel…by aggregating numerous data sources, and rapidly delivering it to users’ mobile devices, ultimately shifting how planning is done.

GEOSURE’S PROMISE

Mobile: optimized for all travelers, domestic and international, to use while on the move to make quick, informed decisions. iOS initial platform.

Data Driven: expertly collected and analyzed from hundreds of global data sources. Highly sophisticated analytical modeling to produce precise, authoritative risk scores.

Personalized: tailors information to the user’s characteristics to produce our exclusive threat temperature.

Socially Networked: hyper-local, reported and collected from users and shared to the global GeoSure community. Crowd sourced data analyzed as rigorously as expert data and pushed back out to users resulting in more precise scores and better, real time location information.

Gamification: user interaction incentivized with reward system.

KEY FEATURES Nothing else quite like it…

How is GeoSure different than State Dept. alerts, travel advisories, travel blogs and other global travel safety and information reports?

•  Delivers specific threat temperatures in five categories for all major cities in the world (over 3,200) – that number will grow as we evolve

•  Exclusive threat temperatures are derived using a vast array of data sources and predictive analytics, not just organizational judgments

•  Customized threat scores based upon personal characteristics, travel habits and level of experience

•  Users report travel experiences and share them with other members of the worldwide GeoSure community

•  Updated ongoing threat assessments for specific, granular locations!

DIFFERENTIATORS

Simple, fast, accurate, informative

HOW IT WORKS

A few easy touches and the App delivers color-guided data and clear,

summarized information

Customized and Accurate “Threat Temperatures” based on personalized profile characteristics: Gender, Nationality, Languages, Level of Experience, Travel Type (Business, Holiday, Study, Adventure) User Submitted Reports – Up-to-the-minute reports by fellow travelers provide real-time, valuable information. Travelers use simple slide bar to indicate their perceived level of safety (or threat) related to a topic or event •  Slide to the left for positive report (green) •  Slide to the right for higher level of concern (red)

Express reports – User generated, color-guided reports in green, yellow and red will provide quick risk assessments by fellow travelers with a simple touch Shared experiences – help GeoSure users know what others are saying and become part of a like-minded, globally interested community

Summaries – offer concise information on topics of Physical Harm, Theft, Basic Freedoms and Disease & Medical

HOW IT WORKS

APP FEATURES

Visually pleasing page formats utilize imagery and fonts that appeal to all:

•  Accurate globe graphic

•  Easily recognizable icons drive functionality

•  Submit reports feature

•  Powerful data harvesting technology & tools

USER SUBMITTED REPORTS

GeoSure Threat Temperature reports provide visual and written information in

a consistent, user-friendly format

Submitting a report is easy as 1-2-3! Simply touch the + on the app’s home page…then •  Choose location

•  Select category from easy scrolling list •  Slide gauge to indicate threat level

•  Add comments •  Post photo (if you like!) •  Confirm date/time of your customized

report •  Send!

USER SUBMITTED REPORTS

USER SUBMITTED REPORTS

People can share information by posting text or photos instantaneously –

providing security notifications or recommendations on “what not to

miss!” to fellow travelers

Accessed by tapping small tear drops on globe screen

Industry leaders such as Minor Hotel Group’s William Heinecke and Virgin Airlines’ Sir Richard Branson have expressed concern related to widespread country travel advisories and their adverse impact on those countries' economies and social environments

•  Governments often prohibit tour companies from operating in areas with wide ranging travel advisories

•  Cancellations make routes highly uneconomical for operators •  Wildlife conservation suffers as it depends on funding from

tourism •  Declines in tourism result in declines in many industries, from

farming to manufacturing

Travel Advisories Hurt Economies

Annual Tourist Arrivals in Kenya

Travel Advisories Hurt Economies

Data from the Kenya National Bureau of Statistics, Kenya Facts & Figures 2014

* Projected decline of 40% in 2014, as compared to 2013 figures

Kenya’s map Map data can easily indicate areas which offer relative safety, and areas to avoid

USER COMMENTS

Social impact: •  GeoSure's fundamental mission is to achieve a social impact,

providing travelers with peace of mind, increased awareness and confidence when going places less familiar.

•  A shift in perspective, and perceived peace of mind, will boost tourism - an increasingly vital sector of the economies of many developing and smaller nations and regions around the world

Inspire travel to ALL markets: •  Destinations which may be less familiar •  Destinations incorrectly considered less secure because of

unavailable or less detailed information – or - simply because of geographical proximity to a destination with recently reported bad news

GEOSURE’S GOALS

… be an essential resource for timely and critical travel information, that is easily accessed as needed or desired … so citizens and travelers can make their own informed, prudent travel decisions, anywhere in the world

GEOSURE’S GOALS

Democratize information flows

Reduce research time and costs

Deliver relevant safety, political and security information

To partition every city and country in the world to a granular, neighborhood level - indicating in more detail than provided by any organization - which areas are less prone to unwanted events than others.

GEOSURE’S NEXT STEPS

Kenya’s tourism industry can clearly benefit from a deeper understanding of where caution is appropriate and where beauty and safety await travelers.

Kenya is a good example. Like most countries in the world, there are obviously more threatening areas, parts of Nairobi, NE and Somalia border, with areas of orange and red. But there are many areas of green and yellow, suggesting constructive and less concerning visitor experiences.

To be considered the objective, timely, accurate, informed global benchmark for travel safety

Informing travelers worldwide so they can make

optimal travel decisions

GEOSURE’S VISION

! Precise and accurate ! Easy to use ! Visually appealing interface ! Essential travel companion ! Global community of engaged users "

Michael Becker CEO mtb@geosureglobal.com

001.1.917.592.9458

CONTACT

Don Pardew CSO dlp@geosureglobal.com

001.1.917.968.1891

GeoSure Global, LLC 425 Riverside Drive, Suite 9-D, New York, NY 10025,

United States www.geosureglobal.com

Thank you

Download GeoSure from the Apple App Store Today!