Effective January 1, 2014

GEORGIA STRAIGHT RETAIL RATE CARD 2014 INSERTIONS 1 - 3 4 - 6 7 - 12 13 - 25 26 - 39 40 - 51 52+ DISCOUNT 5% 10% 15% 20% 25% 30% Mod A 4,898.00 4,653.10 4,408.20 4,163.30 3,918.40 3,673.50 3,428.60 Mod AA 3,722.00 3,535.90 3,349.80 3,163.70 2,977.60 2,791.50 2,605.40 Junior 3,285.00 3,120.75 2,956.50 2,792.25 2,628.00 2,463.75 2,299.50 Mod B 3,018.00 2,867.10 2,716.20 2,565.30 2,414.40 2,263.50 2,112.60 Mod C 2,528.00 2,401.60 2,275.20 2,148.80 2,022.40 1,896.00 1,769.60 Mod D 2,290.00 2,175.50 2,061.00 1,946.50 1,832.00 1,717.50 1,603.00 Mod E1 2,065.00 1,961.75 1,858.50 1,755.25 1,652.00 1,548.75 1,445.50 Mod E2 2,049.00 1,946.55 1,844.10 1,741.65 1,639.20 1,536.75 1,434.30 Banner 1 1,831.00 1,739.45 1,647.90 1,556.35 1,464.80 1,373.25 1,281.70 Mod F1 1,565.00 1,486.75 1,408.50 1,330.25 1,252.00 1,173.75 1,095.50 Mod F2 1,556.00 1,478.20 1,400.40 1,322.60 1,244.80 1,167.00 1,089.20 Mod F3 1,399.00 1,329.05 1,259.10 1,189.15 1,119.20 1,049.25 979.30 Banner 2 1,407.00 1,336.65 1,266.30 1,195.95 1,125.60 1,055.25 984.90 Mod G1 1,057.00 1,004.15 951.30 898.45 845.60 792.75 739.90 Mod G2 1,040.00 988.00 936.00 884.00 832.00 780.00 728.00 Mod G3 1,074.00 1,020.30 966.60 912.90 859.20 805.50 751.80 Mod H 804.00 763.80 723.60 683.40 643.20 603.00 562.80 Mod I1 724.00 687.80 651.60 615.40 579.20 543.00 506.80 Mod I2 742.00 704.90 667.80 630.70 593.60 556.50 519.40 Mod J1 569.00 540.55 512.10 483.65 455.20 426.75 398.30 Mod J2 579.00 550.05 521.10 492.15 463.20 434.25 405.30 Mod J3 554.00 526.30 498.60 470.90 443.20 415.50 387.80 Mod K1 391.00 371.45 351.90 332.35 312.80 293.25 273.70 Mod K2 382.00 362.90 343.80 324.70 305.60 286.50 267.40 Mod L 303.00 287.85 272.70 257.55 242.40 227.25 212.10 Mod M 218.00 207.10 196.20 185.30 174.40 163.50 152.60

Rates are net.

A9.8” x 14.9”

C9.8” x 7.35”

AA9.8” x 11.08”

B5.84” x 14.9”

1 col. 2 col. 3 col. 4 col. 5 col. 1.87” 3.85" 5.84" 7.82" 9.8"

Junior7.82” x 11.08”

Banner 19.8” x 4.82”

Banner 29.8” x 3.61”

H5.84” x 3.61”

K1 1.87” x 4.82”K2 3.85” x 2.35”

I1 3.85” x 4.82”I2 1.87” x 9.87”

E1 3.85” x 14.9”E2 5.84” x 9.87”

G1 3.85” x 7.35”G2 5.84” x 4.82”G3 1.87” x 14.9"

D5.84” x 11.08”

F1 3.85” x 11.08”F2 5.84” x 7.35”F3 3.85” x 9.87”

J1 3.85” x 3.61”J2 1.87” x 7.35”J3 5.84” x 2.35”

M1.87” x 2.35”

L1.87” x 3.61”

Special Sizes: subject to premium charge.

DEADLINES: BOOKING & COPY• Distribution day is Thursday • Ad booking deadline is 3 pm Monday prior to publication. • Ad copy and artwork must be submitted by 5 pm Monday. This includes all digital material (via e-mail, FTP, or disk) requiring modification and/or output.• For advertisers requiring proofs, copy and artwork must be submitted by 3 pm Friday• Corrections deadline is 12 pm Tuesday • Early deadlines apply for statutory holidays. Ask your advertising representative for details.

COLOUR• Pantone match and four-colour process are available • Black plus one additional colour is $480 • Four-colour process is $1,440.

SPECIFICATIONS • Printed offset, tabloid format • Printed image size: 9.8” wide x 14.9” deep. • Number of columns: 5 • Allow for 10-20% dot gain.

PLACEMENT PREMIUM• Specific placement is available for ads Mod G or larger. Information available upon request

PREMIUM AD SIZES• Front cover banner 9.8" wide X 2" deep. Double page spread 20.3" wide X 14.9" deep centre spread only, although non-standard sizes will be considered.

 

• All 3rd party vendor and polite download costs to be paid by advertiser

• All pricing is based on run of site rotation. For ad specifications go to www.straight.com/advertise-at-the-straight

• Audio/Video - Must be user initiated on click only. Once the audio/video begins, a functioning on/off button is required.

• Flash - Maximum 30 frames/second up to and including Flash 8.0. (back up gif or jpg required with all Flash creative)

Revised December 2013. Subject to change.

• Testing - Standard creative must be submitted at least 3 business days prior to live date. Rich media creative should be sent at least 5 business days prior to live date. All creative materials must be sent to bookads@straight.com

• Approval - All ad units are subject to publisher approval based on position, animation length, and/or content of advertising.

• IAB Canada - Straight.com follows the standards, guidelines and best practices as established by the Interactive Advertising Bureau of Canada - www.iabcanada.com

WEB RATE CARD 2014

VANCOUVER'S ULTIMATE ARTS AND ENTERTAINMENT SOURCE SINCE 1967

1701 West Broadway, Vancouver B.C. V6J 1Y3Phone 604-730-7000 | Fax: 604-730-7012 | Email: sales@straight.com

FORMAT PIXEL SIZE FILE SIZE ANIMATION CPM EXPANDABLE & FLOATING CPM

Leaderboard 728 x 90

40 KB / rich media - 2.2 MB progres-

sive load

Up to 30 seconds automatic

Unlimited during interaction

$20 $25

Big Box 300 x 250

Skyscraper 160 x 600

Vertical Banner 160 x 240

Horizontal Banner 300 x 175

Leaderboard ad on weekly newsletters $1000

BLOGS NEWS MUSIC ARTS MOVIES FOOD LIFE

2014 Georgia Straight Issue Planner

1701 West Broadway, Vancouver B.C. V6J 1Y3www.straight.com | Phone 604-730-7000 | Fax: 604-730-7012 | Email: sales@straight.com

Revised January 2014. Subject to change.

January 2 Fitness & HealthJanuary 9 New TechJanuary 16 Push Festival

WeddingsJanuary 23 EducationJanuary 30 Chill Out Winter

HealthFebruary 6Lunar New Year

Sex & Romance / ValentinesFebruary 13Urban LivingFebruary 20 Chutzpah Festival

February 27 Spring Arts & EntertainmentMarch 6 Spring Adventure

March 20 Style Spring BooksMarch 13 Golden Plates TED Conference

VaisakhiApril 10April 17 Earth Day / CyclingApril 24 GetawaysMay 1 Education DOXA

May 15 Urban LivingMay 8 Health

May 22 Craft Beer WeekMay 29 MoviesJune 5 Summer Style

Summer BooksJune 12 Summer in the CityJune 19 Make Music / GastownJune 26 Summer SippingJuly 3 Khatsahlano Music FestJuly 17 Folk FestivalJuly 24 Outdoor Dining

August 21 Education / Back To School StyleAugust 14 Health

August 28 Taiwan Fest / High Tech September 4 Fringe FestivalSeptember 11 Fall Arts & EntertainmentSeptember 18 Best of VancouverSeptember 25 Film FestivalOctober 9 Fall Food & Drink Fall BooksOctober 16 Climate Change Health / HalloweenOctober 23 Urban LivingOctober 30 Education Style (+ Holiday Style)November 6 Winter Adventure Remembrance Day November 13 Eastside Culture Crawl Municipal electionNovember 27 Holiday Arts & Entertainment Black FridayDecember 4 Holiday Gift Guide / Holiday MoviesDecember 11 MusicDecember 18 Year In Review

Boxing dayDecember 25 Top Movies

DATE EDITORIAL SPECIALS FEATURES

July 31 Squamish Valley Music Festival Pride

Metro Vancouver Readership

Unique readers over six issues 723,000 33%

Last issue only 350,000 16%

Metro Vancouver readership by issue Market Share

Richmond

Surrey/Delta

Burnaby/New WestVancouver

North Shore

East SideWest Side

Langley/Maple Ridge/Pitt Meadows

Whistler

Coquitlam/Port Coquitlam/

Port Moody

Downtown

Unique readership per market over 6 issues

VANCOUVER - Downtown - West Side - East Side

50%56%55%42%

NORTH SHORE 33%

BURNABY/NEW WEST 36%

RICHMOND 20%

COQUITLAM/POCO/PORT MOODY

25%

SURREY/DELTA/LANGLEY 22%

MarketShare

*Vision Critical, June 2013

1701 West Broadway, Vancouver B.C. V6J 1Y3www.straight.com | Phone 604-730-7000 | Fax: 604-730-7012 | Email: sales@straight.com

Updated December 2013

Total Readership in Metro Vancouver = 723,000*

AGEMARKETSHARE

18 - 34 34%

25 -34 42%

25 - 54 43%

35- 54 44%

55+ 29%

GENDER

Male (54% of readership) 37%

Female (46% of readership) 30%

EDUCATION (highest level attained)

Completed university 32%

Post graduate degree 38%

Completed college/technical school 31%

Some university 40%

Some post- graduate school 33%

HOUSEHOLD INCOME

$25,000 - $35,000 30%

$35,000 - $50,000 29%

$50,000 - $75,000 36%

$75,000 - $100,000 38%

$100,000 - $125,000 33%

$125,000+ 39%

Metro Vancouver Demographics

*Vision Critical, June 2013 Updated December 2013

1701 West Broadway, Vancouver B.C. V6J 1Y3www.straight.com | Phone 604-730-7000 | Fax: 604-730-7012 | Email: sales@straight.com