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Georgia Goto Gallavin User Experience Portfolio, 1. Mobile Travel App: Trip Chick 2. Digital Archives at The New School 3. Website Redesign: Yamaguchi, Japan

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  • Georgia Goto Gallavin

    User Experience Portfolio,

    1. Mobile Travel App: Trip Chick 2. Digital Archives at The New School 3. Website Redesign: Yamaguchi, Japan

  • Mobile Travel App: Trip Chick Project Summary: As part of a weeklong pilot program with The New School and General Assembly, I worked with a team to create a hypothetical travel app. It was an intense experience, in which our team worked together from ideation to the creation of a visual comp within the span of five days. The travel app we created was called Trip Chick and was targeted at female travellers on their own. The app would allow users to designate a contact to receive periodic notifications on their whereabouts. It would also give them access to a peer-reviewed database of activities and restaurants that includes a scale that rates the level of comfort experienced by other female traveller at the location. My Role: I served as project manager to ensure the team stayed on task, communicated ideas effectively to one another, and that our deliverables met the required criteria. I also wrote the personas, user scenarios, and task analyses, and presented our final project. Timeframe: Winter 2014 Methods: Personas // User Scenarios // User Flow // Task Analysis // Paper Prototype // PopApp Takeaway: Everyone brought a different skill set to this project, and it is to all of our credit that we were able to complete the task assigned to us in such a short time span. For myself, it was a lesson in effective project management as much as it was a lesson in user research. It was a refreshing reminder of the possibility inherent in a team of people dedicated to the common vision of a final product. On the user research front, this exercise reinforced the mantra, “the user is not like me” and strengthened my belief that if you can put yourself aside, your design will be better off for it.

    User  Tasks  &  User  Scenario   Site  Maps  &  Interface  Design   Wireframes  (by  teammate)  

  • Digital Archives at The New School Project Summary: The New School archives launched a digital archive for a portion of their collection in the spring of 2014. I worked with the staff of The New School archives to conduct baseline user testing on the site and presented them with edited video highlights of the sessions and a brief summary of results. Testers were all a part of The New School community and included students, alumni, and faculty. The feedback I collected played a role in further improvements to the site that increased its usability and discoverability. My Role: I served as facilitator for usability testing and coordinator for recruiting participants. I collected all of the material, analyzed and took note of useful insights, and shared findings with archive staff. Timeframe: Spring 2014 Methods & Tools: Heuristic evaluation// Desktop usability testing (guerilla style) // Silverback // Adobe Premier, Photoshop, Illustrator Takeaway: One of the most interesting comments from a user was the reference to Pinterest as the ideal experience in browsing. The archives had attempted to feature thumbnail images of texts, but it was, curiously, not viewed as equal to a service such as Pinterest. This highlighted a dilemma in how best to represent archival material that is composed of mostly text. In appealing to a user population who are used to large, colorful visuals, it is a difficult line to straddle between wanting to provide an engaging online experience and wanting to do justice to the original material.


    Guerilla  Usability  Testing  Method   Focus  of  Usability  Testing   Testing  with  Silverback  Software  

  • Website Redesign: Yamaguchi, Japan

    Project Summary: The final project for my usability class was the redesign of a website for an area in Japan, known as Yamaguchi, where I had previously lived and worked. The existing English language website was badly in need of a reimagining, and I felt that my knowledge of the region combined with my own passion for travel would make this an ideal project. I conducted two rounds of research: one with users who were avid travelers and another with users who were familiar with the area of Yamaguchi. I sought to examine what prompted people to travel, what they sought in a destination website, and how they negotiated the exotic unknown of a foreign destination with the desire for reliability and predictability in a new place. My Role: I worked on all aspects of the process, from sketching wireframes and site maps to scheduling usability and card sorts to the creation of interactive prototypes and visual comps. Timeframe: Spring 2014 Methods & Tools: Card Sorting // Competitive Analysis // Usability Testing // Site Maps // Personas // Wireframes // Visual Comp //Prototyping // Silverback // Omnigraffle // InVisio // Adobe Premier, Photoshop, Illustrator Takeaway: Many users stressed that it was important to know where the information was coming from in order to get a sense of a place. This was useful feedback in thinking about how to portray different sources of information within my website: some would be pulled from "official" sources, while others would draw on local knowledge. Other takeaways were more procedural and reminded me that it doesn't matter what amazing insights you glean from your users if you are not logistically and technically prepared, you will fail to collect the material that is the basis for your analysis and subsequent iterations of your design.

    Card  Sorting  Exercise   Wireframe  Iterations  with  Omnigraffle   Visual  Comp