georgelin yahoo final
DESCRIPTION
TRANSCRIPT
George LinY! Presentation 07.01.08
Agenda:
1. Introduction
2. Case study 1:
PayPal Developer Central Redesign
3. Case study 2:
Developer Services Marketing Projects
4. Case study 3:
Arizona State Credit Union
5. Overall portfolio Q & A
Introduction: George Lin
• Lead Visual Designer @ PayPal
• Academy of Art University – BFA in Photography
• 8 years experience in web industry
• Part of the Sumorette clan at PayPal
Introduction: George Lin
• What’s
• Round
• Has a sticky inside
• Enhances your sensory
Introduction: George Lin
Case study 1:
PayPal Developer Central
Case study 1: Developer Central Developer Central History
1
2
3
Case study 1: Developer Central Developer Central History
1
2
3
Case study 1: Developer Central Developer Central History
Case study 1: Developer Central Developer Central History
1
2
3
Case study 1: Developer Central Developer Central 2007
My Design
Live Site
1
23
Case study 1: Developer Central Visual Research
PayPal.com Audience
PayPal Developer Audience
Case study 1: Developer Central Competitive Analysis
Adobe Yahoo! Oracle
Case study 1: Developer Central Visual Research
Case study 1: Developer Central First Round Wireframe
1
2
Case study 1: Developer Central Design Exploration
1 2
Case study 1: Developer Central Design Exploration
Case study 1: Developer Central Final Wireframe
Case study 1: Developer Central Visual Research
Case study 1: Developer Central Developer Central 2008
Basic Background Marketing Sections
Case study 1: Developer Central Developer Central 2008
Case study 1: Developer Central Developer Central 2008
Case study 2: Developer Central Developer Central 2008
Case study 2: Developer Central Marketing Banners
Case study 2:
PayPal Developer Central
Marketing projects
Case study 2: Developer Central Marketing Newsletter
Case study 2: Developer Central Dev Talk Newsletter
Case study 2: Developer Central Dev Talk Newsletter
Case study 2: Developer Central T-Shirt Design
Case study 2: Developer Central T-Shirt Design
Case study 3:
Arizona State Credit Union
Case study 3: Arizona State Credit Union Original Homepage
12
3
4
5
Case study 3: Arizona State Credit Union User Research
User Research• Customer Survey and Focus Groups
• Stakeholder Survey and Interviews
• Competitor Analysis
• Creative Questionnaire
Case study 3: Arizona State Credit Union User Research
Research Results• Customer
• Easy login to account
• Easier access to loan information
• Differentiation between Personal and Business accounts
• Find nearest branch or ATM quickly
• Stakeholder
• Create an online branch with a contemporary look and feel
• Surface important products and services on homepage
• Drive people to take action
Case study 3: Arizona State Credit Union User Research
Competitor Analysis (BofA, Wells Fargo, and Arizona Federal Cedit Union)
• Good branding elements
• Good main and global navigation structure
• Comprehensive site shortcuts and online tools
• Prominent login module
• ATM/Branch location tool
• Good content hierarchy
• Simple, easy to use
Case study 3: Arizona State Credit Union Wireframe – Home Page
1
2
3
4
5
2
Case study 3: Arizona State Credit Union Visual Research
Creative Questionairre Findings• Brand attributes
• Secure
• Quality
• Friendly
• Community Service
• Brand colors
• Blue on AZ flag
• Copper
• Think “Sedona” and Southwestern warmth
Case study 3: Arizona State Credit Union Visual Research
Arizona Flag & Seal
Arizona Culture
Case study 3: Arizona State Credit Union Visual Research
Southwestern Scenery
Customer Persona
Case study 3: Arizona State Credit Union Visual Research
Color Study
Case study 3: Arizona State Credit Union Background Template
Case study 3: Arizona State Credit Union Background Template
Case study 3: Arizona State Credit Union Background Template
Case study 3: Arizona State Credit Union Background Template
Home Page Navigation
Sub Page Navigation
Case study 3: Arizona State Credit Union Background Template
Case study 3: Arizona State Credit Union Background Template
Case study 3: Arizona State Credit Union Final Design – Home Page
Case study 3: Arizona State Credit Union Final Design – Sub Page