Getting an active routineGyms and gym impact-local perspective

George W. Griffith B. Eng ACSMManaging Director

Surfside Wellness Centre

Fitness is funDrums Alive demonstration by Surfside Wellness Team

The Health and Fitness Industry in Barbados

Loosely definedLack of an association/councilNo data re: penetration levels or

demographicsImpact of social and/or cultural tendencies

unclear

Surfside Fitness CentreMove Better

The Surfside Experience

Average member is 37yo68% female and 32% maleCost of membership $1600BDSEmphasis on peer supported programsIntegration and retention systems for the

‘other 85%’

12 hour Row for Charity

Roles and potential roles

Health promotionProviding safe, accessible sites for physical

activityProviding trained, certified professionals Providing environments which are equipped

to deal with potential emergencies or untoward events

Surfside Wellness CentreConnect Better

However

The message from other health care professionals is often less than encouraging

Cost is prohibitive to a large section of the community

Attitudes, perceptions and previous experiences may be a barrier

Lack of education w.r.t modern day facilities may also be a barrier

Sagicor Run for Life WeekendFitness and Fun for the Whole Family

The Way ForwardEstablish standards and guidelines through

local associationEducate and/or expose other health

professionals to the experience of a health clubActively include health clubs in all physical

activity promotionGather information as to the cultural barriers

that exist Reduce cost to the end user through tax

benefits/insurance claims etc.

Thanks for your attentionMove. Perform. Feel. Live Better