Making invisible data visible- Geomapping as tool of

campaigning

Anders Pedersen

Making the connection to real life

Visualize complex info

More money

Participation in the information collection process

There´s really no limits – dangerous dogs mapping in

Minneapolis, US

Connecting a global campaign

Information from different sources

The potential of mapping

• Recognition: Ohh, that’s the place we are talking about!

• A feeling of connection: Ohh, actually it´s just around the corner!

• Connecting the dots on complex issues:

• Engagement: This has to change! I wan´t to help out

The hazzle - until now

• No or expensive technology

• No data

• No easy way to work

• But all this has changed with… Googlemaps, GoogleEarth, OpenStreetMaps…

• Now everyone can make a map!

A few principles

• Keep it simple – Googlemaps is easy!

• Collaborate and invite participants

• Integrate sources of information such as wikipedia, other campaigns, video and audio.

• Keeping the map alive - updating and sharing of content