geographical, marketing & medical challenges in setting up lifespan clinic challenges &...
TRANSCRIPT
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Lifespan
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I am a Diabetic
for
Last 20 Years
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Hated . Loved . Suffered . Learned . Fought . Complied . Tested . Neglected .
Remembered . Forgot . Pricked . Avoided . Cursed . Wondered .
Examined .
Envisioned
DECIDED
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Next Year’s Resolution
• 60 – 100 Clinics
• 40,000 Patients
• 500+ Medical Staff
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Huge opportunity to do Good
In India
• 10% Diabetics (Age Group 25+)
• 15% Pre-diabetic (Age Group 25+)
• 1 out 4 Need help with Diabetes (Age Group 25+)
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Huge opportunity to do Good
• No. 1 killer in the World (Diabetic dies, diabetes never
kills!)
• More people die of Diabetes than with TB + Malaria +
Dengue + Swine Flue +EBOLA + HIV/ AIDS!
• Diabetes big reason for Cardiac diseases, Blindness, foot
amputation!
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Challenges
Perhaps worse than the Disease!
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Half care
• Lack of awareness• Neglect• Lack of doctors / their time
Full Care
• Create massive awareness• Counsel ! Counsel ! Counsel !• Employ only certified, specialist doctor & train for full care
Challenges
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Diabetes doesn’t kill
But still is Single Largest killer in the world due to its complications.
Innovation :
• Create Awareness of Complications.• Develop simple , Non invasive test to
screen for Complications.• Help Avoid / Manage Complications
through specialists.
Challenges
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A Diabetic body is the most Invaded body in the world
• Daily Pricks• Insulin shots• Heart catherization• Foot ulcer• Eye testing / complications
Innovation : Non Invasive tests
• RISC Test : ( Please Get it done )• RAPID Test :• Non-Invasive Glucometer !• Delay / Reverse diabetes• Help avoid Complications`
Challenges
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A Diabetic is not Just about his sugar levelbut also about his future health.
Remember complications kill him.
Innovation : Non Invasive testing & Avoiding complications
• Awareness• Predictive screening
Challenges
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Diabetes is multidimensional multi therapy disorder !
Innovations :
• Anytime / Anywhere• Multi-therapy• Integrated• Better Medical outcomes
Challenges
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Challenge
Low Awareness
• 5065 People Survey
• Advertising Standards Council of India!
• The entire Country is in Denial
Innovations :
• SHOUT: Through Media.
• We need more Voices & Noises!
HELP
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ChallengeStandardization
• Décor, Treatment, Products, Protocols, Education Material…..All standard
• Mcdonalization of healthcare
Innovations :
• Automation!
• Central Team
• Frequent training
• Periodic Audits
• Every Customer’s Feedback
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Challenge
Not enough Counselling
• Diabetes Lifestyle Disorder
• Counselling is Corner Stone
• Doctors give 5 Min!
Innovations :
• Mandated & Measured
30 Min Counselling (Counselling to doctors to do it!)
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ChallengeMedical Mindset
• Doctors too individualistic – Not trained to buildOrganization
• Doctors not trained for Customer Service
• Doctors: Closed System
Innovations :
• Counselling, Counselling, Counselling
• Fixed Remuneration
• Younger doctors
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Challenge
Scale
• At 28 Clinics – It is World’s Largest!
• But tiny, small compared to the magnitude of the disease.
Innovations :
• Franchising: Stringent controls,
Huge automation, Massive support
• Don’t Stop growing!
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Challenge
Infrastructure
• Pathetic
• Right in the Heart of Delhi – No internet connection!
• Struggle on Licenses
Innovations :
• Indian Juggad – Lage Raho!
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Challenge
Funding
• Needs Large Investment!
Innovations :
• Personal Money
• Sell Equity
• Cost Control Systems
• Revenue Opportunities
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Challenge
Participation of Other Bodies/ Government
• Not a Sexy disease!
• Urban v/s Rural issues
• Commercial v/s Non-Profit
Innovations :
• Create a scale/ Example
• Talk!
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Please help us create this World !
Still