A “Johnny Appleseed View”

Green Growth

$ Trillion

Transform All Production,

ConsumptionInvestment

Travelism5 – 10%

Economy

5% CO2

Trade

Development

Jobs

Investment

Understanding

InfrastructureDomestic

80%

80%SMEs

Travelism

Travelism Tomorrow

• Product• Markets• Consumer• Supply Chain• Distribution• Brand• Investment

Sustainable Tourism

+Sustainable Transport

+Sustainable

Communities

2050Green Growth

2000

1950

TravelismNo

Policy

No Knowledge

Education =

Policy

Education