1Winter 2014

JeremyPIVEN

£5WINTER 2014

WATCH &JEWELLERYT

he

SPECIAL

TALKS MR SELFRIDGE, ARI GOLD AND PUBLIC

PERCEPTION“I’M AS HUNGRY AS I’VE EVER BEEN.”

HOW HE COULDBECOME PM

RUPERT MURDOCH

DON’T CALL IT A COMEBACK

TRAVEL

ANNABEL’S THE LEGEND CONTINUES

From Aspen toMustique – where to holiday with the A-list

ISSN 2052-4285

BUSINESS

BORISJOHNSON

POLITICS

WORLD’S MOST INFLUENTIAL50

108 Winter 2014 109Winter 2014

THE LANGUAGE OF LOVERing, Donald Edge - CODE, (“Letters of Love” stacking rings, features a letter of the alphabet in Morse Code, letters are TGJ) price ranges from £275 to £575 DonaldEdge.com - Earrings, Theo Fennell, (18ct white gold,

31.46ct Oval Cut Kunzite & 1.67ct Diamond Drop Earrings with Pave Spike) £23,000, theofennell.com - Ring, Theo Fennell�����FW�ZKLWH�JROG������FW�&XVKLRQ�&XW�0RUJDQLWH��'LDPRQG�3DYH�����FW�+DOR�5LQJ��£12,500 theofennell.com - Ring, Donald Edge - CODE, (Couture platinum and diamond bracelet, spells “Love Is A Moment In Time” in Morse Code) £100,000 DonaldEdge.com - Bracelet, Donald Edge - CODE, [as before ]

���������'RQDOG(GJH�FRP���1HFNODFH��Donald Edge - CODE, [as before ] , £320,000 DonaldEdge.comAll lingerie by Myla - myla.com and Mimi Holiday - damaris.co.uk.

Hair by Magdalena Tucholska, using Bumble & Bumble and Diva Pro. Make-up by Charlotte Kraftman, using Chanel and Dior. Cupcakes from The Humming Bird Bakery, hummingbirdbakery.com - Chocolates from Charbonnel et

Walker, charbonnel.co.uk - Macarons from Ladurée, laduree.com

114 Winter 2014 115Winter 2014

DONALD EDGECREATIVE DIRECTOR, DONALD EDGE, ONCE DESIGNED A $2 MILLION BEJEWELLED CHAMBORD BOTTLE, SO YOU CAN BE CERTAIN THAT HE KNOWS A THING OR TWO ABOUT LUXURY. HE’S ALSO GOT A HOST OF CE-LEBRITY FRIENDS. THE CHARMING DONALD EDGE TALKS US THROUGH MORSE CODE, DI-AMONDS AND THE ULTIMATE RELAXATION.

WE LIVE IN A WORLD WHERE

PRIVACY AND MYSTERY

SEEMS EVER MORE ELUSIVE

“

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WATCHES & JEWELLERY

Describe your brand in a few sentences.

CODE by Donald Edge is a new luxury collection that allows clients the rare opportunity to hide secret meaning and mes-sages within the jewels. We draw on the past and design for the future.

What is your earliest memory involving jewellery?

My father presented my mother with a superb vintage dou-ble diamond twist ring, which my father bought by selling his racing motorbike, much to the relief of all his family and my mother!

What is your favourite piece of famous jewellery?

I read a great deal as a child and was fascinated by history and remember very well being tickled pink by Edward VII, pre-senting to his mistress – Mrs Keppel, a brooch composed of ÁDJV�WKDW�ZKHQ�UHDG�VDLG�´3RVLWLRQ�TXDUWHUO\�DQG�RSHQ��,�DP�DERXW�WR�ÀUH�D�:KLWHKHDG�WRUSHGR�DKHDGµ�

Did you have any formal training as a jeweller/designer?

,�ZRUNHG�ZLWK�DQWLTXH�MHZHOOHU\�IRU�RYHU����\HDUV�²�UHVWRULQJ��valuing, selling, and remounting – and this is where I found my true passion for design.

:KDW�ZDV�WKH�ÀUVW�SLHFH�RI �MHZHOOHU\�you ever made, designed or sold?

I fell in love with the idea of designing and making jewellery when I was asked to design wedding bands in an antique style for a marvellous couple. Back in those days I was most chuffed when their wedding photograph was on the front cover of ‘Hello’.

What can you tell us about your cre-ative processes?

I’m a responsive designer. I listen and I draw on my knowledge and experience of heritage jewellery design to create pieces that are wearable, personal and beautifully romantic.

Where does your inspiration come from?

As I am a responsive designer I always listen to whomever has commissioned the jewel - and when I design as I have for ‘Code by Donald Edge’ it is a mixture of nature, art and science.

If you had to choose one designer to collaborate with who would it be and why?

I would have loved the opportunity to collaborate with the amazing English artist Oliver Messel. He was one of the most wonderful theatre stage designers, and his elegance and wit were always apparent throughout his career and designs.

What do you hope your jewellery evokes in people?

I want my pieces to evoke joy and subtle glamour at any time of day. The jewellery conveys a sense of mystery and secrecy – adding a romantic and intimate value to the pieces that I hope people feel when they wear it.

What makes your jewellery unique?

We live in a world where privacy and mystery seems ever more elusive, and the coded pieces juxtapose the subtlety and romance historically associated with the giving of jewellery, against a very modern, exhibitionist culture.

What life lessons have you learnt through your career path so far?

Pursuing something you really love gives you the drive to over-come any obstacles. By identifying my strengths in the jewel-lery industry and with a lot of hard work, I have been fortunate enough to develop and design a collection I am very proud of.

What type of people do you think wear your jewellery?

I think my jewellery appeals to bright young things and women with a sense of individuality and style.

Is there a certain way you hope people wear your jewellery?

I want my clients to burst with joy wearing my jewellery! I love it when my diamonds are worn everyday rather than saved only for special occasions. Carpe Diem!

If you could choose anyone to be seen wearing your jewellery who would it be?

The divine Yasmin Le Bon who is our muse of course! Though – if I could time-travel, I would love the thought of Boudica going in to battle wearing the Donald Edge collection.

What do you see in the future of your brand?

We would love to make the brand an in-ternational one. Expanding in to new markets is a very exciting prospect for us DQG�RQH�ZH�KRSH�WR�IXOÀO�LQ�WKH�IXWXUH��

Do you have any advice for men when buying or choosing jewellery for women?

Yes, call me immediately!

What’s your most treasured possession?

A memory of my myself one summer on a trip back to Australia where my parents and I lunched on a huge platter of oysters. I can still feel the sun on my back and hear my mother’s laughter and father’s chortle.

Where do you go to relax?

I honestly don’t relax enough. I love being at the gym where I relax by exercising with my music in my ears and I am then in ‘Donald World’.

What are your favourite places to visit and where are you happiest?

I always adore my trips to Mustique as it is so full of laughter. I’m happiest in the Alps, walking in summer with friends and family – you feel as though you are on top of the world.