December, 2014

Gentle Reminders: Are You A

Content Marketing Snob?

Are you horrified by the state of other companies’

web sites?

Do you scrunch your face in disgust when reading

others’ tweets?

Are you aghast at the look of your partners’ blogs?

You may be a

Content Marketing snob.

How do you know if you’re a snob?

We’d like to politely share a set of

potential symptoms and gentle reminders for how you can go from Upper-Class Twit Of The

Year to Working-Class Hero.

(1) “Only longform content counts.”

Do you believe that the length and depth of the content you create is a

clear signal of its quality?

And you wouldn’t be caught dead using signposts or subheaders to help your

readers along?

Gentle reminder:

Your audience is likely consuming your content on a

mobile device. Make your point quickly and efficiently.

(2) “I couldn’t possibly post

third-party content.”

Can you not stomach the thought of

sharing a link to a web page or video

that you didn’t painstakingly create

yourself?

Gentle reminder:

Talking only about yourself and your own content is boring. 50%

of the content shared by big brands comes from third parties.

(3) “I only respond to influencers.”

Do you avoid responding to

comments from people with low

follower counts? Or people who don't work at the right

company?.

Gentle reminder: Don’t judge a reply by the number of its followers — judge it by its thoughtfulness and wit.

(4) “Listicles are only for SEO farms.”

Do you avoid slideshows, easy-to-consume lists or big subheadings? If you’re making a point, you’re doing it in carefully rendered prose, the denser the better?

Gentle reminder:

There’s a reason that listicles are popular

— they’re easy to consume.

(5) “Write it ourselves?

You can’t afford an agency.”

Are you horrified by all those homespun blog posts that

you’ve seen on competitors’ web sites?

Are they an indication that

someone doesn’t have the budget to pay for quality

content?

Gentle reminder:

Some of your most valuable insights can come from the

folks sitting right next to you.

You should be collaborating with your agency.

Thank You.

We are Rallyverse.Made in NYC.Founded 2012.

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