genoa markets presentation - central markets · communication and city promotion dept....

Communication and City Promotion Dept.

International Affairs Office

Markets of Genoa

Our experience

FINAL CONFERENCE – November, 11th 2014

Bratislava



a polycentric city

every district has a market

Genoa’s historical vocation: a sea capital a market town its port.

Genoa’s trading tradition historic city markets central role for both commercial & social activities.


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In 2009 new guidelines for the management of city markets

approved by City Council 3 way of management

�Totally municipal

�Mixed

�Totally private (consortium)


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� open to different and successfull experiences

different models of market,

Different economic&social contests,

different ways of market management

EU projects & Networking

to improve city markets to promote markets among citizens and tourists

� trying to take ideas & best practices

MEDEMPORION MARAKANDA EUROCITIES


Bratislava



Objectives

� promotion of city markets’ role as a strong point for urban development

� strengthening of the relations between markets and cities

� Foster high quality products (local, biological, 0km products) in markets

Outputs

� organization of food festivals

� specific research

� Collaboration with other authorities


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• Foster social & economic development

cluster of historical markets

• Best practises exchange

(Personnel exchange and study visits)

• Enhance common regulation on quality

toward an efficient management of

historical markets in cities.

• Action Plans for sustainable management

of markets


Bratislava



Genoa in MARAKANDA

OUR GOALS to improve our city’s historic markets ATTRACTIVITY

to promote the ROLE of markets in the city (high quality food - sociality)

markets in the general promotion strategy

GENOA ACTION PLAN

• TO KNOWLEDGE LOCAL PRODUCTS SOLD IN THE MARKET, ALSO BY TASTE ITINERARY;

• TO PROMOTE MARKET AND CREATE SYNERGIES AMONG THE DIVERSE ACTORS IN

“MARKET LIFE”;

• TO PROMOTE A MARKETS’ IMAGE TROUGH PUBLIC AWARENESS CAMPAIGNS


Bratislava



Marakanda promotion events

•Promotion of seasonal food produced by local farmers

•to aware citizens and consumers about cultural and

culinary traditions


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1° Event: December 2013“markets contain more than you can

see”

the real essence of a city market:

a place where people can meet and learn

the features of food and how to cook it.


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.

Making pesto, the orginal

method with mortar and

pestle

… “tasty” learning begins

from an early age


Bratislava

Collaborations with different actors

home-grown garden and

with nursery schools




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2° event, June 2014

The idea, goal and graphic design

remained the same

following the different season…

other markets involved

Actors and good and fruitful

collaboration were the same!!!


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Carmine Market

Pilot project - Genoa

announcement for the concession of the area of an ancient market

The model (EU projects’ experience)

• a market of local products (0km)

• high quality products,

• lunch/dinner in the market

• opening/closing time

Location of

Ligurian Winehouse


Bratislava



Sarzano Market

• Open air market with 1-2 stall holders

• Historic centre fully alive District Committee asked a market to the

Administration

• Announcement for the concession of the area

• A consortium won its investment plan was accepted

• in July 2013 was inaugarated the new market


Bratislava



Networking

EUOROCITIES

New Chair of Economic Development Forum

“Resilient in crises, ready for the future”

…deepening cities' understanding of socio-economic and industrial resilience by finding

appropriate and replicable examples that can sustain efforts to revive slumping urban

areas and create new jobs.

Networking and sharing experience…keep on learning

Spring 2015 next Economic Development Forum meeting in Genoa


Bratislava



Thank you!

Barbara Poggio

City of GenoaInternational Affairs Office

[email protected]


Bratislava

genoa markets presentation - central markets · communication and city promotion dept....

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