Genius.com

INDUSTRYMarketing Automation /Demand Generation

LOCATIONSan Mateo, CA

CHALLENGE• Successfully complete move from smaller to

larger datacenter with no impact to customers.• Scale efficiently to meet growing capacity

requirements.• Meet aggressive timelines despite limited

resources.

SPLICE SOLUTION• Delivered customized design for new

datacenter location. • Managed provisioning of multi-vendor

network to service the new datacenter.• Provided competitive pricing across multiple

carrier options.

RESULTS• Saved money and resources by eliminating

need for additional head count. • Quickly provisioned new datacenter within an

aggressive timeline.• Passed on savings through wholesale

relationship with tier 1 carriers.• Delivered savings through single-point carrier

management and unified billing.

pressure to deliver high-quality circuits within a tight time frame of 60 business days. Knowing that establishing Ethernet connections would be more complex than traditional private line services, Genius decided to outsource network provisioning and carrier management to a trusted third party to save time, money and resources.

“I had a small team assigned to the move, and I wanted to avoid adding head count,” said Zaid Ali, director of technical opera-tions at Genius.com. “Time was of the essence, but we needed affordability, too. We had to make sure that the move was seamless, and that the circuits were up and running immediately, with no impact to our customers.”

SolutionSplice designed a custom solution for Genius.com after considering a variety of provisioning options for a multi-vendor Ethernet-based network with BGP rout-ing to service the new datacenter. The solution implemented consisted of two Fast Ethernet (100M) circuits, one from Verizon and one from Level 3 for diver-sity. Splice service delivery managers handled the entire process from negotiat-ing carrier orders, to coordinating test and turn-up procedures and troubleshooting capacity issues. The resulting configura-tion provides the quality, scalability and redundancy necessary to maintain reliable business operations.

“Splice provided tangible value to us in the way they managed the entire provisioning process,” said Ali. “Working directly with carriers can be a painful, laborious and

BackgroundPrivately held and headquartered in San Mateo, CA, Genius.com offers on-demand marketing automation, demand genera-tion and email marketing solutions to both small and large enterprises worldwide. With more than 500,000 users spanning 130 countries across the globe, the com-pany requires a reliable, high-quality data infrastructure to ensure that its demand management software and award-winning marketing automation solutions are always available.

Genius was hoping for a successful move from a smaller to larger datacenter in Santa Clara, CA. The move would allow the company to scale efficiently to meet growing capacity requirements. However, it needed to be completed quickly in order to preserve continued business opera-tions. Genius turned to Splice for help with customizing the design of the new infra-structure and managing the provisioning of a multi-vendor network. As a result, Genius benefited from single-point carrier management, reduced costs, and a fully operational datacenter within the desired timeline.

ChallengeGenius was moving its existing datacenter to an IBX Exchange peering hub in Santa Clara to meet scalability and power/cool-ing requirements of its growing network-ing infrastructure. With just a small team working on the move, resources were stretched thin, yet there was tremendous

Genius.comLeading Marketing Automation SaaS Provider Makes Fast, Cost-Effective Move to High-Capacity Datacenter

c a s e s t u d y

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About Splice Splice Communications, Inc. is a single-source provider of custom data network solutions backed by a laser focus on delivering outstanding customer service and support. Splice’s telecom experts specialize in the design, implementation and management of network solutions that best meet customers’ needs, and alleviate the challenges of working directly with multiple communications vendors. Splice’s cost-effective solutions free up customers’ internal resources, enable more responsive and reliable network performance, and help lower the overall costs for network services. Through its core offerings which include Dedicated Internet Access, Private Line, MPLS, and Network Management Solutions, Splice eliminates network management headaches by providing one contract, management portal, support team, and invoice. Splice is headquartered in Menlo Park, California. For more information visit www.splicetelecom.com.

c a s e s t u d y | Genius.com: Leading Marketing Automation SaaS Provider Makes Fast, Cost-Effective Move to High-Capacity Datacenter

Splice SolutionsAs a network solutions provider, Splice takes the familiar connectivity products others offer and uses its strategic and tactical expertise to transform them into solutions. Companies outsource to Splice with confidence that it will handle the burden of researching all the options, and provide a solution that results in tan-gible value and increased efficiencies. By leveraging its major carrier relationships to provide customized Internet and data networks, Splice offers a customer experi-ence that includes improved carrier diver-sity, lower overhead, and a reduced total cost of ownership for network services. Our core offerings include:

• Dedicated Internet Access

• Private Line

• MPLS

• Conferencing

• Carrier Management

• Network Management

• Managed Hosting

• Outsourced Provisioning

ResultsSplice has provided rapid ROI to Genius.com through reduced head count, faster time-to-service, single-point carrier manage-ment and unified billing. Splice’s NOC handles all updating to BGP routing and interfaces with carriers to eliminate pain and hassle. Thanks to Splice’s customized design and expert carrier management, Genius experienced no downtime during the transition from the old to the new datacenter.

“Relying on the competence and experi-ence of Splice’s team made moving our datacenter easier, and eliminated the headaches of carrier management,” said Ali. “If a problem comes up, I make one phone call, and Splice takes care of it.”

Ali was also impressed with Splice’s responsiveness and sense of urgency.

“We needed the circuits to be functional in the new datacenter a month before we moved,” said Ali. “Splice’s team understood our expectations and worked to exceed them. They had everything tested and working about a month ahead of time well ahead of our expectations.”

Splice is currently looking into best options for implementing IPv6 on Genius.com’s installed circuits, which will enable Genius.com to support next-generation IP applications.

expensive process that consumes tre-mendous resources. With Splice handling everything behind the scenes, we avoided adding head count and could redirect internal resources to more business-criti-cal projects.”

Splice brings vast experience in car-rier management and maintains strong relationships with all tier-one providers.

Splice leverages these relationships to provide customers with truly custom-ized network design to ensure carrier and route diversity, competitive pricing and a single MSA. The company’s competence in carrier interactions promotes fast, suc-cessful resolution of all provisioning, billing and support issues after implementation, removing the burden of carrier interac-tions and negotiation from the customer.

Because Splice manages all carrier inter-actions, Genius.com receives a single, uni-fied bill, further reducing operating costs. Pre- and post-sales support offloads the burden of troubleshooting from Ali’s team and ensures circuits are running optimally at all times.

“Splice provided tangible value

to us in the way they managed

the entire provisioning

process.”