GeniusCompany Profile

2013

2

OEM

OBM

OBM

KYE Groups

Peripherals

Home ApplianceRobotic Vacuum Cleaner

Agama Products Home Appliances: Robotic Vacuum Cleaner

OEM Products PC peripherals: Mice, Keyboard, Speaker, Tablet, Game controller Video: WebCam, NB Cam module, Smart phone Cam module, DV/DSC Storage: Card reader Cloud computing: Optical fiber transceiver hub Barcode printer, Barcode reader Mobile phone IPTV remote controller Robotic vacuum cleaner PDA Digitizer Module (EMR)

Genius Products PC peripherals: Mice, Keyboard, Tablet, NB Bag/Stand, Gaming device Audio: Speaker, Headset/Headphone Video: WebCam, DV, DSC, Vehicle Recorder Mobile Accessories: Sleeve, Bag, Docking charging, Power bank, TouchPen, Portable Speaker GX Gaming series: Professional gaming gear BellaVision series: Pico projector, Home sharing device

3

About Genius

Genius Strategy

Our Core Competition

Genius Brand Marketing

Outline

4

About Us Headquarter: Taipei, Taiwan, Factory: Dong Guan, China

Founded: November 3, 1983

Capital: US$ 90.8M

Employees: 2,850—Office 350, factory 2,500 people

Product lines:

- PC peripherals: Mice, Keyboard, Tablet, NB Bag

- Audio: Speaker, Headset, Headphone

- Video: Webcam, DV, DSC, Vehicle recorder

- Mobile Accessory

- GX Gaming: Professional gaming gear

- BellaVision: Pico projector, Home sharing device

Subsidiaries: USA (Miami, LA), China, UK, Germany, HK

Marketing Rep. :

- Latin America: Brazil, Mexico, Columbia, Argentina, Chile, Venezuela

- Europe: Poland, Hungary, Czech, Balkans, Romania, Ukraine

- Asia-Pacific: India, Indonesia, Vietnam, Thailand

PR Consultant:

- America: USA, Latin America

- Europe: Poland, Czech , Balkans, Romania, Spain, Ukraine, Kazakhstan

- Asia Pacific: Vietnam, India, Indonesia, Thailand

• First wheel mouse in the worldFirst wheel mouse in the world

• Established manufacturing plant in Dong guan, ChinaEstablished manufacturing plant in Dong guan, China

• Received “National Award of Excellence” in TaiwanReceived “National Award of Excellence” in Taiwan

• Publicly listed on Taiwan stock marketPublicly listed on Taiwan stock market

• Signed cross-licensing agreement with Microsoft Signed cross-licensing agreement with Microsoft

• First wheel mouse in the worldFirst wheel mouse in the world

• Established manufacturing plant in Dong guan, ChinaEstablished manufacturing plant in Dong guan, China

• Received “National Award of Excellence” in TaiwanReceived “National Award of Excellence” in Taiwan

• Publicly listed on Taiwan stock marketPublicly listed on Taiwan stock market

• Signed cross-licensing agreement with Microsoft Signed cross-licensing agreement with Microsoft

1995

19971996

1998

5

• New logo announcedNew logo announced

• Received “Annual Brand Awards” in RussiaReceived “Annual Brand Awards” in Russia

• Expanded to Consumer ElectronicsExpanded to Consumer Electronics

• Received Microsoft “Best Vendor Award” Received Microsoft “Best Vendor Award”

• Received “Taiwan Packaging Star “ in TaiwanReceived “Taiwan Packaging Star “ in Taiwan• Received “Good Design Award“ in JapanReceived “Good Design Award“ in Japan• Received “G-Mark Award“ in JapanReceived “G-Mark Award“ in Japan• One of Taiwan’s top 20 Global BrandsOne of Taiwan’s top 20 Global Brands• Won “IF Award “ in GermanyWon “IF Award “ in Germany• Received "Channel awards" in Latin AmericaReceived "Channel awards" in Latin America• Received “The Best Peripherals Manufacturers” in UK Received “The Best Peripherals Manufacturers” in UK • Sales revenue exceeded US$300 millionSales revenue exceeded US$300 million

• One of Taiwan’s top 20 Global BrandsOne of Taiwan’s top 20 Global Brands

• Received “Best Upcoming Brand” in IndiaReceived “Best Upcoming Brand” in India

• Won “International Technology Award” in Central America Won “International Technology Award” in Central America

• One of Taiwan’s top 20 Global Brands One of Taiwan’s top 20 Global Brands

• The first Touch control Optical laser mouse in the worldThe first Touch control Optical laser mouse in the world

• Won “CES Innovations Award” in USAWon “CES Innovations Award” in USA

• Won “Red Dot Design Award” in GermanyWon “Red Dot Design Award” in Germany

• Rank top 192 in Taiwan 1000 manufacturerRank top 192 in Taiwan 1000 manufacturer

• Received “Best Peripherals” in Latin AmericaReceived “Best Peripherals” in Latin America

• Received “Best PC Peripherals Supplier Award” in Argentina Received “Best PC Peripherals Supplier Award” in Argentina

2002

2001

2006

2004

2005

2007

Milestones• brand launchedbrand launched

• brand launchedbrand launched1985 • One of Taiwan’s top 20 Global BrandsOne of Taiwan’s top 20 Global Brands

• Won “CES Innovations Award” in USAWon “CES Innovations Award” in USA

• Won “Red Dot Design Award” in Germany Won “Red Dot Design Award” in Germany

• Received “Peripheral provider of the year” in Middle EastReceived “Peripheral provider of the year” in Middle East

• Received "Channel awards" in Dominican Republic Received "Channel awards" in Dominican Republic

• One of Taiwan’s top 20 Global BrandsOne of Taiwan’s top 20 Global Brands

• Won “IF communication Design Award “ in GermanyWon “IF communication Design Award “ in Germany

• Received “Info Tech 100” in TaiwanReceived “Info Tech 100” in Taiwan

• Received "Channel awards" in Latin AmericaReceived "Channel awards" in Latin America

• Received "RETAIL ACADEMY" in Middle East Received "RETAIL ACADEMY" in Middle East

• One of Taiwan’s top 20 Global Brands One of Taiwan’s top 20 Global Brands

• Received "Channel awards" in Latin AmericaReceived "Channel awards" in Latin America• Received “Best Retail Award” in Middle EastReceived “Best Retail Award” in Middle East• Received “Peripheral provider of the year” in Middle EastReceived “Peripheral provider of the year” in Middle East• Won “IF Product Design Award “ in GermanyWon “IF Product Design Award “ in Germany• Won “Red Dot Design Award” in GermanyWon “Red Dot Design Award” in Germany• Won “Best Choice Award ” in ComputexWon “Best Choice Award ” in Computex• Received Design & Innovation Award in ComputexReceived Design & Innovation Award in Computex• Won “Top 100 Taiwan Brands Award” in Taiwan Won “Top 100 Taiwan Brands Award” in Taiwan • Won “Recommended Brand Award by InfoChannel” in MexicoWon “Recommended Brand Award by InfoChannel” in Mexico

2008

2009

2010

2011

• Genius new series launchedGenius new series launched

• Genius new series launchedGenius new series launched2012

2013

• Received Design & Innovation Award in ComputexReceived Design & Innovation Award in Computex• Won “The preferred for the resellers“ in MéxicoWon “The preferred for the resellers“ in México• Received “Golden Pin Design Award “ in TaiwanReceived “Golden Pin Design Award “ in Taiwan

• Won “CES Innovations Award” in USAWon “CES Innovations Award” in USA

• Received Design & Innovation Award in ComputexReceived Design & Innovation Award in Computex

• Won “Best Choice Award ” in ComputexWon “Best Choice Award ” in Computex

Windows

Vista DX-Eco

Windows 7

6

Milestones

2001

Widnows

XP

Windows

2000

Windows

98

Windows

95

Windows

3.0

Windows

1.0

1990

First Optical mouse in the world

1995

First Scroll wheel mouse in the world

1998

New mechanical structure Mouse

2010

Ring Mouse & Pen Mouse

1988

KYE First Mouse

2000

Mouse with game padMouse with Skype Phone

Solar energy Keyboard

Presentation Mouse

2009

Media Speaker

2007

Touch Control Mouse

Game Mouse

2011

Imperator pro

Death Taker

Ring Presenter

2012

Windows 8

Cavimanus

GilaGila

Ring Mouse 2Ring Mouse 2

Touch Mouse 6000Touch Mouse 6000

SlimStar T8020SlimStar T8020

2013

Cam MouseCam Mouse

TRANSBarTRANSBar

Energy MouseEnergy Mouse

Genius brand launched Genius brand redefined Genius - New series launched

7

Brand Position

To Be An Innovative Pioneer of Peripherals Worldwide!

8

Brand EvolutionPROFESSIONAL GAMING GEAR The "GX Gaming Series" pursues the spirit of innovation from the most challenging game wear development. The general principle is to provide each gamer a very unique customization in different game categories such as FPS. MMORPG, RTS, .ETC. This will enhance their capability to the extreme and improve their ranking in "PRO GAME STYLE" contests.

9

Brand Evolution

Pico Projector At BellaVision, “perfection” is an attitude and is achieved through vision, action and sharing.

At BellaVision, our priority is research and analysis, to clearly understand people’s ideals and dreams, and provide digital technology to assist in the realization of such ideals.

At BellaVision, the universe of the mind is alive and more vibrant than the real world. Using exceptional color and projection technology, we present each individual’s unique color and charm.

10

Awards - Branding

2005~2010Top 20 Global Brands

Taiwan

Bra

nd

2006Best Upcoming Brand

India

2007 Recommended Brand

AwardArgentina

2011Recommended Brand Award By InfoChannel

Mexico

2007/2008/2011/2012Red Dot

Design AwardGermany

2005/2009/2011/2012 iF Design Award

Germany

Des

ign

2004/2005 Good Design Award

Japan

2007 Best Product Design

DistreeMonaco

2013Best Product Design

Taiwan

2011 /HWM

Gold AwardThailand

11

Inno

Awards - BrandingIn

no

vat

ion

2007 / 2008 / 2013 CES

Innovation AwardUSA

2007 / 2011 / 2013Best Choice

Taiwan

2006~2012Taiwan

ExcellenceTaiwan

2007Outstanding Enterprise

Innovation AwardTaiwan

2011 / 2012Technology

AwardTaiwan

2011 / 2012 / 2013Computex

Design AwardsTaiwan

2007 /2010Peripherals Vendor of

the Year Dubai

2005/2008/2009/2010Channel Award Latin America

2008/2009 Retail Academy

Middle East

2010 InfoChannel Award

Latin America

2012 Best Buy Award

Taiwan

2011 / 2012Best Product

AwardTaiwan

Inno

Ch

an

ne

lR

etai

l

12

Production Capability

Manufacturing in Dongguang since 1995.

Genius shipped over 34M brand units in 2012.

Most suppliers are located nearby Dong Guang within 100 km. D.K.C. Building-A (1998’)Production space: 21,000 square meterYearly Capacity: 34 million pcsYearly output value: US$ 168 million

D.K.C. Building-B (2007’)Pudcution space: 36,000 square meterYearly Capacity: 9 million pcsYearly output value: US$ 512 million

13

R&D / Business ScopeDT / NB / XPAD Peripherals

14

R&D / Business ScopeEmbedded System

15

R&D / Business ScopeMobile Phone Peripherals

16

Qualified ManufacturingManufacturer Certification

Factory Certification

1. Quality System• ISO 9001:2010

2. Health and Safety system• OHSAS 18001:2007

3. Environment system• ISO 14001:2004

4. Quality management systems• ISO 13485 :2003

5. RoHS Control • QC080000

6. Chemical lab • ISO/IEC 17025:2005

7. Green Production • IS14064-1:2006

8. EICC member since 2010 Oct.

ISO 13485

QC080000

ISO14001

ISO9001

OHSAS18001

IS14064-1

ISO/IEC 17025

2010 KYE CSR Report

17

Global - Direct Distribution

By Sea

By Air

By Train

Hub

GermanyHK

Miami

Strategic Area

India

South Africa

Japan

Brazil

USA

IndonesiaTurkey

ChinaMexico

Ukraine

Germany

>40%

> 50%

>40%

LA

18

Sales over 10 years

165

+25%

221

+34%

293

+33%

329

+12%

2001 2002 2003 2004

360

+9.5%

2005

+9.7%

2006

395+3.8%

2007

410

2008

400

-2.4%

2009

308

-23%

2010

341 Global Financial

Downturn

(In millions of US$ )

+11%

269

-20%

2011 2013 (E)

279

2012

+3.7%

19

Outline

About Genius

Genius Strategy

Our Core Competition

Genius Brand Marketing

20

Genius Strategy

QualityEasy to

Use

User satisfaction

AffordablePrice

PricePerformance

To Be An Innovative Pioneer of Peripherals Worldwide

21

Product Strategy

Value-leading innovator with product patents

Simple and affordable

Better function and better profit

One-stop shopping service

22

Outline

About Genius

Genius Strategy

Our Core Competition

Genius Brand Marketing

23

Innovative Technology

4D/8D Optical TouchTech

Digital

24

Patents

First scrolling mouse patent in the world.(Pat. US5530455)

First OPTO-Touch scrolling mouse (Pat. US7298362)

Owner of 1,373 patents around the world 724 patents for mice family

Ranked 71 in Taiwan for approved patents in 2011

Classification Taiwan China Japan USA Germany Europe Subtotal Total

Invention 204 33 1　 64 2 0 304　

1,373　

Design 220 199 5 35 6 25 490

Utility Model 128 349 38 0　 64 0 579

25

Patents Optical Touch Controller Technology:Technology similar to touch panel technology

Applications: Scroll multi-directionally (4D, 8D or 360° pointing) comfortably

4D scrolling: Mice, Keyboards…4D scrolling:

Mice, Keyboards…

360° pointing: Presenter & Ring Series

360° pointing: Presenter & Ring Series

4D

8D scrolling: Mice…

8D scrolling: Mice…

8D

360°

26

Genius has brought exciting innovations to the world of

peripherals to make human life simpler than before.

GX-GamingGX-GamingImageImage

Ring/PenRing/PenTabletTablet

Mobile AccessoriesMobile Accessories

27

About Genius

Genius Strategy

Our Core Competition

Genius Brand Marketing

Outline

28

Genius Brand Exposure

Channel Promotion

promoter in retail,light bar, poster, banner

TV / RadioSignboard 34 million

Genius brand products

sold worldwide in 2012

PR / PM Rep.

WebsiteSocial mediae-Shopping

Test Report & Award

Exhibition

Sales ConferenceRoad Show

Media ConferenceMedia Exposure

Expect

43 millionin 2013

29

Marketing Solution

Multilingual Website / Social Community (Facebook)

MDF and Co-op program

International/Local Trade Show

Media Exposure

Local PM / PR

Consistent Advertisement and Promotion material

Sponsorship

30

New Multilingual Website / Facebook Genius worldwide website – 15 languages. Website with new style, new design layout, easier and faster navigation.

Website service for end users and VIP customer.

Genius Tablet website

Genius GX-Gaming website

Agama website Genius FacebookGenius USA eShopGenius UK e-Shop

Genius Europe website

Genius Global website

Genius Poland website

31

MDF and Co-op for Billboard

Large Billboards near subway, main road, highway, train station and on buildings, buses, retailer, in store, etc.

Asi

aE

uro

pe

Am

eric

a

KazakhstanRussia Ukraine

Vietnam India

Brazil Mexico Colombia

China Indonesia

Bolivia

Romania

32

MDF and Co-op for Dealer/Press

Dealer/Press conference improves business relationships and marketing information

Asi

aE

uro

pe

Am

eric

a

Czech

Mexico ColumbiaChile Brazil

IndiaIndonesiaChina Vietnam

TurkeyUkraine Hungary

33

MDF and Co-op for Retail Exposure

Asi

aE

uro

pe

Am

eric

a

Costco

Metro MediaMarkt Carrefour Real

CompUSA WAL-MART Costco PaodeAcucar

Carrefour Giant Challenger

34

International Trade ShowE

uro

pe

Am

eric

a

Expo Columbia 2011 ASI USA 2011 CES USA 2013

Distree Monaco 2011

Asi

a

CeBIT Germany 2013

CES USA 2012

Computex Taiwan 2012 Thailand Commart 2012VCW 2012

IFA Germany 2012Gitex Dubai 2012

Computex Taiwan 2013

35

Computex Taiwan 2013

Exhibition banner

Exhibition Advertisement

Genius night for VIP

Incentive program for VIP

36

CES 2013Invitation

Booth Design

AdvertisementAdvertisement

37

Local Road ShowA

sia

Eu

rop

eA

mer

ica

Czech Hungary UK Romania

Taiwan Vietnam China Philippines

Argentina Ecuador Mexico Colombia

38

GX-GAMINGT

aiw

an

Sponsorship -Kunlun

Experience Event

Strategic Alliance -Wayi Dark Blood

ComputerDIY – Gaming Road show

(Campus)

Th

aila

nd

Thailesports GX-Gaming BurtaL Commart M-Thai Anniversary Event

39

GX-GAMINGIn

do

nes

ia

Ambassador

Cze

ch

Po

lan

d

Ukr

ain

e

40

Ring SeriesT

aiw

an

100 MVP ManagersSponsor Seminar

Social Marketing

Experience Event

TV Exposure World Screen –

Road show (Campus)

41

e-Shops

Russia

& CIS

America

Europe

Asia & Middle East

e-sh

ops

42

Local PM/PR

PR PMMarketing Rep. :

- Latin America: Brazil, Mexico, Columbia, Argentina, Chile, Venezuela

- Europe: Poland, Hungary, Czech, Balkans, Romania, Ukraine

- Asia-Pacific: India, Vietnam, Indonesia, Thailand

PR Consultant:

- America: USA, Latin America

- Europe: Poland, Czech, Balkans, Romania, Spain, Ukraine , Kazakhstan

- Asia Pacific: Vietnam, India, Indonesia, Thailand

43

Advertisement1 、 Planning the integrated advertising visual to convey a consistent brand image to consumers.

2 、 GX GAMING’s AD & Poster Design

Promotion MaterialCatalogues

Global catalogueSmartphone/Tablet PC

accessory catalogueImage product catalogue

Materials for VIP

VIP Sports BottleVIP CRYSTAL PEN

BV Product flyer Agama Product flyerGX Gaming catalogue

VIP Universal AdapterVIP USB LED Hub

Promotion Material

CLOTH BANNER

Keyboard RackTABLET STAND

( + 10” Digital Monitor)

HEADSET STAND, RED

Inflatable Stick

Demo Stand

POP Flag

Ceiling POP Banner

Mouse PadHeadset Stick PP fan

Exhibition giftExhibition gift

Materials for Retail or Road show

Genius Pen Notebook Genius coaster

Promotion Materials

Wrist Sleeve

GX Gaming Cap

Materials for VIP & Exhibition gift

Notebook

Polo Shirt

USB Driver

Gaming Lanyard

GX Gaming BagDustproof Plug

GX Gaming X-BannerMonitor L Card HEADSET STANDGX Table Stand

POP Card

Table Cloth

GX Accessories BagGX Coaster

47

SponsorshipT

aiw

anE

uro

pe

Croatia Slovenia RomaniaCyprus

TV Show TV Show Press Conference Financial Contest

Website Website Online Game Sports Event

48

Product

Quality Leading R&D technology (Patents) Complete product portfolio Global branding Service

Channel

Royalty users

Share more profit with channel partners

Joint promotion

Summary

49

2013 Growth Engines

• Wireless Solution

• Professional Gaming Gear

• Mobile Accessories

• Laptops Accessories

• Image solution:HD WebcamDV, Pico ProjectorVehicle Recorder

• Tablet for kids and professional users