geneva e-participation day: twitter saving lives, monica gehner, who

Twitter: saving lives? | April 10, 20231 |

Twitter: saving lives?Twitter: saving lives?

@MonikaGehner, Team Leader, Social MediaWorld Health Organization, @WHO, Geneva

E-participation Day, Diplo FoundationGeneva, 19 June 2013


1 January 2012:Communications at WHO centralized

1 January 2012:Communications at WHO centralized

Media(Traditional

and social)Writing

Flagship/Internal

Online Comms

Director


Raw #food eating, #vegetarian or #vegan dietare not related to any kind of mental disorderRaw #food eating, #vegetarian or #vegan dietare not related to any kind of mental disorder

Questions to @WHO from followers, e.g:.

@WHO answer to followers:

Reaction by media, e.g:.

Original media story


Did you ever experience #depression?World Mental Health Day, October 2012Did you ever experience #depression?World Mental Health Day, October 2012


Avian influenza A)#H7N9( virus"Constant Twitter chat"

Avian influenza A)#H7N9( virus"Constant Twitter chat"

1. A country notifies WHO of a disease outbreak2. WHO informs all Member States3. WHO publishes Disease Outbreak News on web4. WHO tweets


Avian influenza A)#H7N9( virusTwitter before web

Avian influenza A)#H7N9( virusTwitter before web

https://twitter.com/gov/status/320291148360990720


Avian influenza A)#H7N9( virusSpokesperson opening Twitter account

Avian influenza A)#H7N9( virusSpokesperson opening Twitter account


4 risk communications strategies4 risk communications strategies

Small hazard Big

Apathy

Outrage/fear

Rumor vegan food H7N9

Health education Depression


Trust and attachmentTrust and attachment

Twitter FacebookObjectives Trust Attachment

Content What do we offer? Who are we?

Evidence-based facts, figures, advice Stories

Products News releases Graphic health advice, graphic data

Disease Outbreak News WHO's work in regions and countries

New and revised guidelines Best practice from Member States

Fact sheets World Health Assembly mandated Days

World reports Fact files (10 photos and facts)

Reputational issues Photo galleries

Testimonials echoing our technical content WHO history and workings


ConclusionConclusion

WHO missionHelp save lives, prevent disease and disability, promote health.

Social media goalPeople follow WHO advice.

Social strategyFoster "trust & emotional attachment" through strategic risk communications.

Vision24/7, globally, several languages.


Charter of a social media "center of excellence"*Charter of a social media "center of excellence"*


Thank you!Thank you!

Monika [email protected]@WHO@monikagehner

Sari [email protected]@WHO@setiogi

geneva e-participation day: twitter saving lives, monica gehner, who

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