generic patch presentation 210716
TRANSCRIPT
Introduction Clinical Cube is a Real World Health Data company, based in the
UK with detailed health data on 63.5 Million patients across ALL
therapeutic areas
Data warehouse comprising 4.4 Billion data items of often unique
health related data sources….. and growing.
Our health information experts deliver data and applications that
support complex Analytical, Economic, Research, Sales &
Marketing, Market Access and clinical trials requirements
Our data warehouse includes prescribing, prevalence, referrals,
hospital episodes, clinician insights and other related demographic
data sets. All data is uniquely geo-mapped
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Clinical Cube Expertise
Significant NHS IT and data knowledge – working to create
and manage NHS databases
Pharma/Biotech/Medical Device inight
Big Data and Real World Data management experts
Sales and marketing experience from “carrying the bag” to
creating national marketing plans
Clinical Trials (phase I to IV patient and data trials) UK,
European and Global patient recruitment within the CRO
and SMO environment
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Dashboard + Utilises NHS, demographics and social economic data
and presents it in a format to expedite business decisions and improve sales effectiveness
Prime indicators include:-
Prescribing (Rx) data for all products by GP surgery or other primary care centres including walk in centres – measure sales at practice level
Records all GP referrals to secondary care, identifying clinicians, therapeutic area, date & time and locations –identify target customers
Patient demographics including age and ethnicity
This enables Bionical to deploy a new and effective level of analysis and business intelligence
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Dashboard +
Each item of data is mapped with a GPS co ordinate
enabling the data to be shown in a mapped form
Each Dashboard is accessed via a Microsoft
Office365 account – all the processing is done
remotely and the result accessed via an internet
connection meaning any tablet or basic laptop can
show information that would require a great deal of
processing power.
Data can be downloaded in Excel or other “Office”
formats if required
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Dashboard + flexibility
Each dashboard is custom built to meet the needs of the specific project.
Dashboards are developed following detailed discussions with the client and needs analysis completed by Clinical Cube’s experts
Data is drawn from over 4.5 billion data items stretching back over 6 years
Clinical Cube aggregates data from a series of NHS sources and converts this into meaningful data and analysis – helping to improve customer engagement and improve results
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All data is geo tagged and
mapped Size of “Pie” indicates the
volume of parameter e.g.
list size
Practice Information includes address,
Clinical System, patient list size,
prevalence/patient counts, referral
counts, Items Rx, quantity of Rx & Rx
value (BNF prices)
All dashboards are build to meet the specific needs of Bionical
and their customers 7
Referrals per surgery
within CCG
Referral destination
(hospital) identifies
influence of secondary
care providers or in
reverse the sphere of
influence by referral type
of a secondary care centre
Number of
referrals per
healthcare
professional in
practice can
identify target
customer
Secondary care
(including private
sector) number
of referrals
including the
actual number
Referrals data identifies KOLs and sales targets in
primary and secondary care 8
Easy to use tick box menus allow
flexible analysis of product &
competitors by CCG
Rxs can be compared to list sizes -
patient or condition (if registered)
Identify target CCGs enabling a more flexible approach to
sales force provision based on NHS data
Rank CCGs by the
opportunity they
present
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Drill down further into the data to identify
targets at practice level, ensuring sales
activities can be made more efficient.
Identify gaps in therapy use
relative to patients registered
Practice level Rx when compared
to sales activities shows real
impact of sales team
Develop a focus on opportunity and expedite results
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In this example year Rx trend data
and % market Rx share by practice
is shown within a CCG to identify
target practices
Bionical decide which visualisations and analysis
types work best for their teams 11
Information generated from over 8,800 GP practices and 63.5
million patients covering every product that is Rx in primary
care. (An additional 4251 GP surgeries in Scotland has been
recently added).
All data points (over 5.5 billion) are cross
referenced, allowing an almost infinite
number of ways to analyse the data
A unique resource of real world health data
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