generic backgrounder zimmerli
DESCRIPTION
ÂTRANSCRIPT
The World’s Finest Underwear
Handmade in
Switzerland
since 1871
The Vision
THE WORLD‘S FINEST UNDERWEAR
Hand made in Switzerland from the finest materials since 1871.
Page: 2
1871
Pauline Zimmerli
founds the company
in Aarburg,
Switzerland.
She not only lays the
foundation of a
flourishing family
business, but she is
also credited with
beginning the Swiss
fine knitting industry.
Zimmerli –
a success story
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Global Brand Position
• Since 1871, Zimmerli has manufactured exclusive underwear for connoisseurs of ultimate quality, comfort and well being.
• Zimmerli is created from only finest natural fibers available worldwide, handled with utmost care, and combined with finest European trims or laces, to create perfect fit, maximum comfort and refinement.
• Zimmerli enjoys a reputation as producer of “the world’s finest underwear”, a distinction the company considers vital to maintain.
• Zimmerli is the only company producing underwear in Switzerland, and is committed to this as a core component of it’s brand DNA.
• Zimmerli is a celebrity favorite of David Beckham, Jamie Fox, Robert DeNiro, Halle Berry, Jennifer Garner, Hillary Swank, Al Pacino, Denzel Washington, Will Smith and more.
• Zimmerli’s incomparable style is achieved through “handmade” qualities - a lost art – and yhrough exquisite ribs and knitting structures of the fabrics. For example, there are 4 knitting machines left in the world to create exclusive rib treatments, and they are owned by Zimmerli.
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Only the finest raw
materials are chosen and
processed by Swiss and
European partners:
•Extra long staple
Egyptian Mako cotton
•Softest raw silk threads
(Greige)
•Super fine Merino wool
•Bamboofil ® made in
Switzerland
•Micro Modal ® from
Lenzing
All fabrics meet
Oeko Tex Standard 100.
Finest materials
Product
Philosophy
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4. PRODUCTS
Product
Philosophy
Swiss made in our own workshops
• Every single part that makes up our underwear is
finished at our very own production plant in Coldrerio,
Switzerland.
• 50 employees produce, in numerous complex steps,
the underwear that has attained world renown.
Production
Coldrerio
Knitting mill
Huttwil
HQ
Aarburg
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The
Personalities
of
Zimmerli of
Switzerland
Page: 7
The
Personalities
of
Zimmerli of
Switzerland
Page: 8
Zimmerli‘s Icon Piece:
207 Richelieu
David Beckham in his
“Official Calendar 2009“
The
Personalities
of
Zimmerli of
Switzerland
Page: 9
Zimmerli Richelieu is the singlet of the heroes…
The
Personalities
of
Zimmerli of
Switzerland
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Zimmerli is a select
brand at leading
luxury stores in the
finest addresses
worldwide.
It can be found at
over 650 selected
partners in over 50
countries. Paris
München
London Berlin
Zürich
Milano
Mannheim
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