generational news & views may 2010
TRANSCRIPT
May 2010
VOLUME 6 ://: ISSUE 5
May 31, 2010 BEDTIME STORYTELLING FOR THE DIGITAL GRANDPARENT
SUNSET DAZE: WHERE FRISKY RETIREES GET REAL
BOOMERS:
POPULATION:
GENERATIONAL INSIGHT:
ELATIONS LEVERAGES BOOMERS’ FACEBOOK USAGE
MATURE MODELS STRUT THEIR STUFF
P&G, NBC DIGITAL CREATE NETWORK OF BOOMER VERTICALS
PAMPERS’ MOTHER OF ALL IPAD APPS
MY GYM USES MOBILE TO FIGHT CHILDHOOD OBESITY
GENERATION X:
POPULATION:
GENERATIONAL INSIGHT:
AFFLUENT GEN X/Y HIKE PRIVATE LABEL SALES
NEW MAGAZINE GIVES CHILDHOOD OBESITY THE CHOPCHOP
TWIN OUTFITS THAT DON’T QUITE MATCH
SCHOOL YEARBOOKS, PERSONALIZED FOR EACH STUDENT
BRANDS STRIVE TO REACH THE YOUTH MARKET
GENERATION Y:
POPULATION:
GENERATIONAL INSIGHT:
56% of men 18-25 live with their parents
48% of women 18-25 live with their parents
68% regret that they hadn’t saved up an emergency cash fund
43% say they wish they hadn’t amassed so much credit card debt
Sources: Pew Center, U.S. Census and MetLife Survey
PLASTIC CHIPS CARRY AN ONLINE MESSAGE
MERCEDES GOES B-SCHOOL TO LEARN FROM MILLENNIALS
AMONG GEN Y AFFLUENTS: CHANNEL, BMW TOP BRANDS