Generations x|y|z Reviewby Richard Perry

2013

Generation X

Gen X

• Generation X, or Gen X, is the generation born after the Western Post–World War

II baby boom. Demographers, historians and commentators use beginning birth

dates from the early 1960s to the early 1980s.

Gen X and Technology

Online participation

Gen X and mobile

• Gen-Xers are 16% more likely to own a

tablet than the average adult consume

• 95% use mobile phones

• 60.3% of the latter group use

smartphones

• In 2012 62.2% of Gen X mobile users,

used the mobile internet at least monthly

Generation Y

Gen Y

• Millennials, or the Millennial Generation, also known as Generation Y, are the

demographic cohort following Generation X. There are no precise dates when the

generation starts and ends. Commentators use beginning birth years from the

early 1980s to the early 2000s.

Gen Y and technology

Gen Y and mobile

Gen Y in the UK

Generation Z

Gen Z

• Generation Z is one name used for the cohort of people born after the Millennial

Generation. There is no agreement on the exact dates of the generation with

some sources starting it at the late 1990s or from the mid 2000s to the present

day. This is the generation which is currently being born

Gen Z• Gen Zs were born in the early to mid 1990s though

2010

• The Internet, technology, war, terrorism, the

recession, and social media shape their lives

• Gen Zs are tech savvy

• They are bright, and their IQ scores are higher than

previous generations

• Social media has connected them globally to their

peers

• The internet has connection them globally to

knowledge

• They are accepting of diverse populations

Gen Z are always connected in a seamless cloud-

based world of friends, data, and entertainment

Gen Z and technology

• 67% prefer to get a tech gadget

and 33% get a toy

Gen Z and mobile

Summary

At a glance

Access to

education

Currently in

workforce

Percentage of Gen online

Consider themselves entreprene

ur

Use social network

sites

Watch TV daily

Gen X (1960-1980)

1 in 4 42% 87% 41% 29% 63%

Gen Y(1980-2000)

1 in 3 21% 95% 32% 64% 49%

Gen Z(2000-

present)1 in 2 2% N/A N/A 51% 50%

• Deloitte Millennial innovation survey 2013 http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/dttl-crs-millennial-innovation-survey-2013.pdf

• Cisco, Gen Y: New Dawn for work, play, identity 2012 http://www.cisco.com/en/US/solutions/ns341/ns525/ns537/ns705/ns1120/2012-CCWTR-Chapter1-Global-Results.pdf

• Oracle, Technology-The Key to Engaging Gen-Y Customers, 2011 http://www.oracle.com/us/industries/financial-services/banking/technology-engaging-gen-y-cust-429096.pdf

• Hays, Gen Y and the world of work, UK, 2013• Leadership

http://www.hays.co.uk/prd_consump/groups/hays_common/@uk/@content/documents/webassets/hays_794024.pdf

• Entrepreneurship

http://www.hays.co.uk/prd_consump/groups/hays_common/@uk/@content/documents/webassets/hays_806139.pdf

• Attract

http://www.hays.co.uk/prd_consump/groups/hays_common/@uk/@content/documents/webassets/hays_806132.pdf

• Retain

http://www.hays.co.uk/prd_consump/groups/hays_common/@uk/@content/documents/webassets/hays_835283.pdf

• Technology at work

http://www.hays.co.uk/prd_consump/groups/hays_common/@uk/@content/documents/webassets/hays_835308.pdf

Further reading

thank you