generation klean press kit
DESCRIPTION
Introducing Generation Klean (est 2011) and their debut product Gray Disappear, now available at Whole Foods nationwide.TRANSCRIPT
ABOUT GENERATION KLEAN
Generation Klean launched in 2011 to create products that compliment nature’s
original intent for humanity: a pure mind, body and soul.
Generation Klean creates products with integrity that are good for consumers and
never lack a sense of what’s beautiful, from packaging to end-results.
Generation Klean uses only the finest pharmaceutical-grade ingredients and all
products are free of parabens, sulfates and propylene glycols.
Generation Klean is made for conscious consumers of all ages and genders that
together form a Generation Klean.
generationklean.com
the debut product from Generation Klean
Free of:
• Parabens
• Sulfates
• Propylene Glycol
Rich With:
• Antioxidants
• Vitamin E
• Panthenol • Natural Waxes
Can also be used to:
• Add temporary highlights • Cover gray beards and moustaches
Retail Price: $15.99
A hair mascara wand that quickly and neatly covers
unwanted grays and other unsightly roots.
Washes out with makeup remover or shampoo.
Available at Whole Foods and other fine retailers nationwide
Available in 4 colors (with more to come!)
Gold (Blonde)
Blaze (Red)
Espresso (Brown) Onyx (Black)
generationklean.com
ABOUT THE FOUNDERS JASMINE ABEDI Prior to founding Generation Klean, Jasmine Abedi worked in the television industry as an entertainment attorney. Jasmine’s expertise and
experience has afforded her the opportunity to work with NBC, Fox, ABC, MTV and E!.
After a health scare in 2005, Jasmine learned of the dangers associated with prolonged and frequent use of personal care products with
toxic ingredients. In an attempt to discover a safe, yet effective way to stay beautiful she delved into extensive research to create a
solution. She eventually partnered with her best friend from law school, JD Larson, to create Generation Klean and its debut product, Gray
Disappear, launched in 2011.
Jasmine holds a BA in Social Science from the University of California at Irvine and a JD from Loyola Marymount Law School in Los Angeles,
California. She is a member of the Academy of Motion Picture Arts and Sciences. Jasmine currently lives with her husband and four year old
daughter, Ella in Southern California.
JONATHAN “JD” LARSON A native of California, Jonathan “JD” Larson has creativity in his blood. As a young child, he often traveled with his parents who were
pioneers in the entertainment and retail industries, learning first hand about the business world and the entrepreneurial spirit. His mother
was a partner in Sisley Jeans and his father was a theatrical and music manager who managed such artists as Kenny Loggins, Loggins and
Messina, Steve Perry, Chaka Khan, Boz Scaggs, Iron Butterfly, Poco and also produced “The Jackson Victory Tour” in 1984 which at that time
was the highest grossing tour in the history of the music business.
A superior athlete, JD was inducted into the Beverly Hills High School Athletic Hall of Fame in 1991 and went on to play tennis for UCLA. He
continued on to Loyola Marymont Law School where he met his now business partner, Jasmine Abedi. JD practiced music law and managed
high profile country music acts for years. It was his passion for health as a lifelong athlete that interested him in the quest of Generation
Klean to create better cosmetic alternatives for modern consumers.
JD currently lives in Beverly Hills with his girlfriend and his two Weimaraners, Hollywood and Fendi.
generationklean.com
Press Inquiries & Sample Requests:
Janna Meyrowitz // Felissa Benjamin
Style House PR
212.444.8177
generationklean.com
@GenerationKlean
Facebook.com/GenerationKlean