generate a return on your facebook investment (mdce 2012)
DESCRIPTION
Learn the process Engaged! takes to prove a return on your Facebook investment. This is the presentation Engaged! CEO Josh Chiles gave during MDCE 2012.TRANSCRIPT
Generate A ReturnOn Your
Facebook InvestmentPresented by: Josh Chiles
CEO, Engaged!
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
1. Facebook Apps
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
1. Facebook Apps2. Facebook Ads
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
1. Facebook Apps2. Facebook Ads3. Facebook ContentStartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
1. Facebook Apps2. Facebook Ads3. Facebook Content4. Facebook Analytics
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
5. Facebook Content
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
5. Facebook Content6. Facebook Ads
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
5. Facebook Content6. Facebook Ads7. Facebook AnalyticsStartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Today’s Process
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Apps(or applications)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Apps
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Apps
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Apps
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AppsTo start building your Facebook app, visit:
https://developers.facebook.com/apps
Or read the tutorial:
http://developers.facebook.com/docs/appsonfacebook/pagetabs
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AppsClick “Create New App”
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Presented byJosh Chiles
CEO, Engaged!
Facebook AppsAdd your App name
Click “Continue”
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AppsAdd your display name
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AppsAdd your Page Tab URL
Select Page Tab Width (810px or 520px)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Apps
If you’re not a web designer and don’t know how to code…
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Apps
1. Hire someone who is.2. Use a Facebook App builder.
StartEngaging.com
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Ads(or advertising)
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Ads
To create a Facebook ad, visit:
http://www.facebook.com/advertising
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AdsSelect your Facebook page
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Presented byJosh Chiles
CEO, Engaged!
Facebook Ads
TIP: Ads that stay on Facebook.com (not going to your website) will cost less.
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Ads
Select “Get More Page Likes”
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AdsAdd your ad text
Select your landing pageUpload your image
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AdsSelect your target location
Select your target age/genderSelect your target interests
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Ads
TIP: The more targeted your ad is the lower your
cost per click will be.
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AdsSelect your advanced options
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Presented byJosh Chiles
CEO, Engaged!
Content
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Presented byJosh Chiles
CEO, Engaged!
Facebook ContentEngage Your Facebook Fans Daily
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Presented byJosh Chiles
CEO, Engaged!
Facebook ContentAsk questions…
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Presented byJosh Chiles
CEO, Engaged!
Facebook Content
…keep them informed, share pictures, invite them to your
events and tell them what you want them to do, creatively.
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Analytics
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Presented byJosh Chiles
CEO, Engaged!
Facebook Analytics
• How many clicks on your ad?
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Analytics
• How many clicks on your ad?• How many views on your app?
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Analytics
• How many clicks on your ad?• How many views on your app?• How many new “Likes”?
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook Analytics
• How many clicks on your ad?• How many views on your app?• How many new “Likes”?• How many leads?
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Facebook AnalyticsEdit.
Test.Update.
Tweak.Retarget.
Try again.
Change.
Get it right.
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Content(yes, again)
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Presented byJosh Chiles
CEO, Engaged!
Facebook ContentBe engaging. Be creative. Be consistent
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
Ads(and yes, again)
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Presented byJosh Chiles
CEO, Engaged!
Facebook AdsPromote Your Content
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Presented byJosh Chiles
CEO, Engaged!
Analytics
(and this again too)
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Presented byJosh Chiles
CEO, Engaged!
Facebook AnalyticsMonitor engagement for each and every post. Posts with the most engagement, tweak it, change it and stay around that topic.
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Presented byJosh Chiles
CEO, Engaged!
Facebook AnalyticsGeo-target your content by city
or geo-target your content by state
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Presented byJosh Chiles
CEO, Engaged!
Facebook AnalyticsIs your website mobile optimized?
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Presented byJosh Chiles
CEO, Engaged!
Facebook AnalyticsPost content when your Facebook fans are online and engaging.
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Presented byJosh Chiles
CEO, Engaged!
Repeat.
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Presented byJosh Chiles
CEO, Engaged!
Ready to take your Facebook page to the next level?
StartEngaging.com
Presented byJosh Chiles
CEO, Engaged!
StartEngaging.comMDCE Booth #1109