general v10data presentation - high level

General High-Level Presentation

Why us ?

7/24/2013 V10data presentation 2

Link to Evolio.ca

DEALERS

• 1200+ dealer websites across Canada

• Per month

• 25,000 phone + web leads

• 1.4 M unique visitors

• 8 M page views

• 1.15% conversion rate

• 4.24 pages / visit

Link to Auto123.com network (per month):

CONSUMERS

• 2.5 M unique visitors

• 17 M page views

• 40 M ad impressions

• A123 only

• 200 new articles

• 80,000 used car in inventory

• Avg time spent on site: 3.5 minutes

Terabytes of Data

• Original Automotive content

• Car data sheets and reviews

• Market data (pricing, etc.)

• User habits and profiling

What’s the opportunity ?

• No one has access to all the pertinent centralised automotive data– Through the whole value chain : manufacturer -

retailer dealer - garages - experts - social

• Manufacturer data is a commodity – Inaccessible (ex VIN)

– Many recopy it

– Everyone adds their own spin

– Marketing jargon increases the confusion



• Data is tailored for car-geeks

– Incomprehensible to the common person




How much does my mom understand when she reads a car data sheet ?

• UX (User experience) is mediocre at best• Car show experience :

Multiple formats, one as confusing as the next

• No standards


• No centralised way to gather and rate social automotive data– From experts and users

• Pockets of initiatives where lay designers give input to manufacturers– Auto design crowdsourcing

• Mobile usage still in infancy – No critical value apps yet– Yet 10-15% of automotive information is consumed

through mobile devices


How can we win the crowd ?

• By being a leader at

collecting,

standardizing,

syndicating,

enhancing

all available raw automotive data


How can we win the crowd ?

• By delivering the data in simple and innovative ways to streamline integration into diverse systems and applications – multi-format, multi-channel.

• By offering the platform to let data vendors broker their information


How can we win the crowd ?By having a solution that is …

Easy

AccessibleComplete


Like this

Easy

AccessibleComplete


Data-as-a-Service is a marketplace

with a data vendor and a data buyer

The Data Vendor

Finds the right place in the marketplace, sometimes in more than one category

Sets up booth to sell his unique fruits

Puts the right fruits in the right standardised bowls

Decides if each fruit is free or paid (by call, by subscription or by bundle)

Decides the monthly analytic package

Goes out into the marketplace and bundles his fruits with other vendors and social data

The Data Buyer

Walks into the very accessible marketplace

Notices the vast number of booths

Sees the tight security and the monitoring cameras

Consults the complete data map

Sees the different data point providers

Visits many different vendors

Reads the standardized descriptions of the fields on the bowls

Some data he likes, some others he doesn’t find credible and some others he doesn’t think his readers will like

Chooses a mix of free and paid data

Stops by the social data area where users have home-grown their own data and contributed to the marketplace

Decides which social data is likely to please his stakeholders and puts them in his basket

Finds everything he needed because of the ease and the vastness of choice

Brings all the data he has selected to the checkout

Pays V10data who, in turn, compensates the selected data vendors according to the selected pay plan : per-call, subscription or bundle

Carries the data home to use for his content and stakeholders in V10-labelled bags (called APIs)

Cooks and transforms the data with his unique recipe

Presents the pertinent data to his stakeholders, to his consumers, to his advertisers in the format they are looking for

Shows where the data came from and makes sure each vendor is properly recognised


And everything tastes great !

The Automotive Data Marketplace

One stop shop Clear data map Standardized fieldsand descriptions

Data-source tagging

Translation tables Inter-vendormarketing

Social data Backups withSLA

Data security Monitoring Analytics E-commerce APIs

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Your data will be

• Varied• Qualified• Fast• Accessible• Cost effective• Compatible• Technology

Agnostic

• On – demand• Aggregated• Standardised• Streamlined• Enhanced by others • Tagged• Secured• Transacted• Updated


A platform to unlock value from automotive data


With all the necessary services for your customers’ benefit and

your new revenue streams

Easy. Complete. Accessible.


How can we create the future together?

• Read our V10data API document

• Identify fields that can be placed in the marketplace / platform

• Identify what can be free and what can be sold

• Identify important profile variables

• Partner with V10data

• Integrate on V10

…

• Acquire new revenue streams7/24/2013 V10data presentation 46

general v10data presentation - high level

Automotive

v10data data

v10data walks

data vendors

data buyer

car data sheet

complete data map

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