general picture of china's tv industry 3_2 - ma jing (cctv... · a market of 1.3 billion...
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GENERAL PICTURE OF CHINA'S TV INDUSTRY
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In 1958 ，China first beamed its television signals, only 30 families in Beijing watched.
GENERAL PICTURE OF CHINA'S TV INDUSTRY
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Today, there are more than 3,000 television stations all over the country.
GENERAL PICTURE OF CHINA'S TV INDUSTRY
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A market of 1.3 billion audience.
Annual revenue of 26 billion USD
GENERAL PICTURE OF CHINA'S TV INDUSTRY
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China joined WTO in 2001.
CHINA'S GOING GLOBAL STRATEGY
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A big number of foreign media began to set branches and offices in China.
AOL Time Warner, Phoenix Satellite Television, News Corp…
CHINA'S GOING GLOBAL STRATEGY
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China Central Television, the country's leading broadcasting network has made unremitting efforts to go international.
CHINA'S GOING GLOBAL STRATEGY
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In 2000, CCTV’s 24-hour English Channel was launched.
CHINA'S GOING GLOBAL STRATEGY
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In 2004, Spanish and French Channels were launched.In 2009, CCTV-Arabic and CCTV-Russian were launched.
CHINA'S GOING GLOBAL STRATEGY
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CCTV English News Channel covers 98% of the world.
CHINA'S GOING GLOBAL STRATEGY
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CCTV has proudly established exchange relations with over 250 television broadcasting networks in some 130 countries.
CHINA'S GOING GLOBAL STRATEGY
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CCTV News provides extensive coverage on Asian and gives Asian angle of perceptions for interpreting global happenings .
CHINA'S GOING GLOBAL STRATEGY
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CCTV News carried out live coverage for hours on end, in forms of live shots, reporters cross, Q&A between analysts and audiences, as well as studio discussions.
During the Thailand redshift unrest, and theManila hostage crisis.
CHINA'S GOING GLOBAL STRATEGY
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CHINA'S GOING GLOBAL STRATEGY
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Covering the under-covered regions.
Presenting Asian perspectives on major world happenings.
CHINA'S GOING GLOBAL STRATEGY
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The geographical and cultural proximity between China and other Asian countries has made CCTV coverage more comprehensible and comprehensive.
CHINA'S GOING GLOBAL STRATEGY
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• 70 correspondent bureaus worldwide .
• Global stringer and analysts network.
• Recruiting international TV professionals.
CHINA'S GOING GLOBAL STRATEGY
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CHINA'S GOING GLOBAL STRATEGY
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Qatar, Japan, South Korea, Singapore, Iran, Russia…
More international channels are now emerging.
THE RISE OF THE REST
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The shift of economic power has led to the change of media lineup.
THE RISE OF THE REST
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