general mills gold medal flour recall spring/summer 2016 ... · general mills gold medal flour...
TRANSCRIPT
Five Global Product Platforms
3
• Late April
• Outbreak appears to be linked to flour
– Not enough data on brand
• Collaboration between CDC, FDA and General Mills
First Point of Contact
Understanding Code Dates
Understanding Brands
Understanding Process
4
• Late May
– 37 Cases, 20 states
– 3 code dates from consumer illness• All in a 1 week time span
– Restaurant related illness• Flour produced in a close time span as consumer product
Taking Action – How to Decide
Facility produces Millions of pounds per dayConsumer Flour
Foodservice FlourIndustrial Flour
Elevator
Receiving
Wheat Storage Bins
Temper Bins
Transfer Flour Bins
Pack Bins
Packaging Lines
Cleaning House
Wheat Mix Bins
MillIngredients:Malt, Bleach, Enrichment
Wheat Mix
9
• Late June
• Positive Sample
–Flour outside of original recall window
• Expanded Recall
–Focus on retail flour
New Information
Recall July 1, 2017
10
• Company decision to test
–Focus on samples outside of the recall windows
• Findings
–Different serogroups than the outbreak strain
–Shared with FDA/CDC
• Expanded recall
–Focus on retail flour
More Information
Recall July 25, 2017
11
The Food Industry is Interconnected
Confetti bitsIngredients
Original Recall
No Heat Treatment
New Recall
12
• Hypothesis
–High level on wheat
–Carry over to flour
–Short time to consumers
What Happened?
Environmental sampling throughout the mill did not find any positive samples for STECs
14
• Difficult to source back to field
Source Tracking
• Flour milling relies on mixing
Lot Definitions
• Methods not readily available
• Unique strain of E. coli
STEC Methods
Challenges
17
Regulatory/Public Health Agency
Public Health Mindset
Technical Expertise
Food Company
Consumer Mindset
System Expertise
Working Together
19
Early Notification
Sharing of Information
Agreement on Common Goals
Flour Recall
This is how it should
work