GENERAL ELECTRIC

PRESENTED BY:

Matiullah 3811-FMS/BBA/F13

Mohammad Sajjad 3809-FMS/BBA/F13

Habibullah 3815-FMS/BBA/F13

Ahmad Zia 3816-FMS/BBA/F13

Layout

Introduction Mission & Vision Gap of GE Focus of GE Strategies of GE Price Mechanism

Product Family of GE Expanding Value Customer Perceived Value Qualitative Discussion SWOT Analysis of GE Conclusion

CONT…

INTRODUCTION

VISION• ‘We bring good things to life’

MISSIONCuriousResourcefulAccountableTeamworkCommittedOpenEnergizing

Always With Unyielding Integrity"

GAP OF GE

To meet the needs of industries

To promote diversified brand

Do acquisition helped GE?

How GE became a pioneer in B2B Marketing?

ECOMAGINATION

PROGRESS FOR PEOPLE

IMAGINATION AT WORK

GE: FOCUS

PRICE MECHANISM

Definition: Price mechanism refers to the system where the forces of demand and supply determine the prices of commodities and the changes therein.

GE used Power of the Hour

Product FamilyThe company has also evolved into a conglomerate, with an increasing shift from technology to services, and with 11 main operating units:

GE Advanced MaterialsGE Consumer & IndustrialGE EnergyGE Equipment Services, GE HealthcareGE Infrastructure, GE Transportation, NBC Universal (80 percent owned by GE), GE Commercial FinanceGE Consumer Finance; GE Insurance

STRATEGIES OF GEGrowth Strategy

Product Innovation Strategy

Marketing Mix strategy

Market Development strategy

Diversification Strategy

EXPANDING VALUE Gain share at higher margins by launching products built on technical and manufacturing innovation

Capitalize on the largest growth market footprint, fueled by best localization capability

Lead the intersection of physical & analytical, software & IT, create a new source of speed & competitiveness

Grow valuable service franchise by extending thebusiness model& driving customer outcomes

Achieve a culture of simplification supported by GE Beliefs & Fast Works

CUSTOMER PERCEIVED VALUE

Traditional attribute Reliability and Trust

Innovative health care products

GE's renewable energy initiatives

Customer service, finance, information technology and analytics

QUALITATIVE DISCUSSIONS

The GE must understand the growth potential of each division and how to be no. 1.

The GE must focus on competitors performance.

GE make the smart decision keeping in view of the cultures, values and performance before acquiring and having partnership with other company

SWOT ANALYSIS

STRENGTHS• Global strength and recognition• Excellent management• Diverse product range

WEAKNESSES • No clear Mission Statement• Company size/ acquisition

restriction• Energy Segment• Pollution• Flexibility

SWOT ANALYSISOPPORTUNITIES

• Green Technology• Increased geographic growth• Improved customer services THREATS

• Technology Disaster• Exposure to global economy• Competition

CONCLUSION

GE consists of diversified technology and is a giant is the field of financial services.

GE excels in playing on strengths and capitalizing opportunities.

GE has a set of well planned strategies which lands them amongst one of the most successful global firms.