gender in crowdfunding (based on kickstarter data)

1
Top 10 Most Funded Campaigns none were created by females $ $ $ $ $ $ $ $ $ $ 82 Campaigns only 6 were created by females or had females in the founding team that raised over $1 million Created by females 7% Created by males 93% The most funded campaign created by a female is #37 on the list. TOP categories by nding /top 10 campaigns Mt “Female endly” Categories/Top 10 campaigns Screenshot Of e Live Campaigns Raised Over $20,000 “Female friendly” categories are among the least funded on Kickstarter. They’ve raised $40.7 million (3% of all Kickstarter money)  Among serial backers the vast majority are males Women are mostly looking for “friends and family” type of funding, so they are more successful in small (under $5,000) projects. M 3% Gender in Crowdfunding Based on Kickstarter DATA Conclusions Male dominated categories have the strongest Kickstarter communities. $ The higher the amount of money raised by a project, the lower the % of female creators But for a business level of funding female entrepreneurs reach success rates similar to those in VC or angel financing Games 10 9 8 7 6 5 4 3 2 1 0 Film Design 0 1 1 = Dance Theater Journalism 6 5 4 10 9 8 7 6 5 4 3 2 1 0 100% 85% 94% 98% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% $20,000-$50,000 $50,000-$100,000 <$100,000 Female Male Male Female Female Male www.CrowdfundProductions.com Presented by:

Upload: sheknows-media

Post on 01-Jul-2015

7.523 views

Category:

Investor Relations


0 download

DESCRIPTION

Results of the study conducted by Crowdfund Productions (www.CrowdfundProductions.com) about women - project creators on Kickstarter.

TRANSCRIPT

Page 1: Gender in Crowdfunding (Based on Kickstarter Data)

Top 10 Most Funded Campaigns

none were created by females$

$$

$

$

$

$

$

$

$

82 Campaigns

only 6 were created by females orhad females in the founding team

that raised over $1 million

Created by females7%

Created by males93%

The most funded campaign created by a female is #37 on the list.

TOP categories by �nding /top 10 campaigns

M�t “Female �endly” Categories/Top 10 campaigns

Screenshot Of �e Live Campaigns Raised Over $20,000

“Female friendly”categories are among the least funded on

Kickstarter. They’ve raised $40.7 million

(3% of all Kickstarter money)

  Among serial backersthe vast majority are males

Women are mostly lookingfor “friends and family” type of

funding, so they are more successful

in small (under $5,000) projects.

MM

3%

Genderin CrowdfundingBased on Kickstarter DATA

Conclusions

Male dominated categories have

the strongest Kickstarter communities.

$The higher the amount of moneyraised by a project,

the lower the % of female creators

But for a business level of fundingfemale entrepreneurs

reach success rates similar to thosein VC or angel financing

Games

109876543210

FilmDesign

0 1 1

=

DanceTheater

Journalism

65

4

109876543210

100%

85% 94% 98%

90%80%70%60%50%40%30%20%10%0%

$20,000-$50,000 $50,000-$100,000 <$100,000

FemaleMale

MaleFemale

FemaleMale

www.CrowdfundProductions.com

Presented by: