8/14/2019 Gender Equity Media Coverage

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8/14/2019 Gender Equity Media Coverage

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appoint media personnel to focus on building public relations.Sport and recreation is a sector still largely run by volunteer resourcesand is generally lacking in excessive financial resources. If we are torealistically see some change in media coverage for women thechange must be, if not driven by, at the very least supported by the

media itself.Creating an ethos and equity amongst the media is at best a difficulttask and one which would require some significant governmentintervention. A number of options have been canvassed in regard togovernment intervention strategies. The most commonly argued is forlegislation to be implemented similar to that which outlines Australiancontent requirements in order to set down minimum quotas forwomen’s sport coverage. While this option may produce the desiredresult of increasing women’s sport coverage, there is little doubt themedia organisations themselves would not react favourably to such arequirement being imposed on them from above and this in itself 

creates a negative attitude to the issue.As an alternative, a possible strategy would be for the government tobring together a number of key media and sport representativestogether in a round table setting to facilitate discussion around theissue of coverage of minority sports. This would not only allow for anexchange of ideas, opinions and issues amongst these groups, butwould also allow the key players to develop a strategy workable forboth sides.Kate RoffeyCEOVicSport - The Sports Federation of Victoria

On VicSportSubmission-SenateInquiryinto WomensSport.pdf