Genalytics, Inc. OverviewGenalytics, Inc. Overview

Presented to: YankovichPresented to: Yankovich

February 15, 2006February 15, 2006

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About Genalytics

Genalytics was founded in May 1998

Corporate Headquarters in Andover, MA

Genalytics is privately held with investors that include Egan-Managed Capital and Schober Holdings (one of Europe’s largest direct marketing firms)

Genalytics is a leading solution provider in the financial, not-for-profit, franchise, and marketing services industries.

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Genalytics’ Mission

Genalytics provides advanced analytics and modeling services used in the direct marketing and risk management space.

We strive to identify the needs of each customer, and apply our technology in a way that empowers them to leverage the most information from their data.

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Products & Services

• Model – Advanced analytics software that leverages more data and creates better analytic models

• Prospect – Automated modeling for better customer targeting

• DB Extract – Data extraction and score software for the enterprise analyst

• Modeling Services – fully or partially outsourced analytical services

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Genalytics Difference

• Genalytics’ technology applies genetic algorithms to breed better models than those built by hand

• It is highly automated

• It can consider more attributes and make better predictions

• This powerful solution is easy to use and can be designed and packaged for the way you do business