gen z - insights
TRANSCRIPT
THE GEN Z�
PRESENTED BY ROMAIN BRIGNIER�INSPIRED BY REAL LIFE �
** �
ID PLEASE ! �Who are z-ey?�
** �
WHAT THE �F*%K IS�#GENZ ?�
** �
FRESH MINDS�BORN AFTER �1995.�
** �
IN THE MIDDLE �OF THE CRISIS�
** �
AFTER THE �INVENTION OF�THE INTERNET.�
** �
WE ARE �Here are 6 reasons why. �
** �
** �
We think that there is no difference between reality and digital ! �
2�CONNECTED.�
** �
FRUSTRATED.�
70% OF US THINK�THAT WE CANNOT
EXPRESS TOTALLY OUR POTENTIAL IN THIS�
WORLD.�
** �
NOT AFRAID.�
DESPITE THE CRISIS�53% OF�
US WANT TO BE �ENTREPRENEURS.�
** �
CREATIVE.�
37% OF US�WANT TO INVENT�
SOMETHING THAT WILL �CHANGE THE WORLD.�
MUSICIANS.�BLOGGERS.�YOUTUBERS.�
VINERS.�INSTAGRAMERS.�
ENTREPRENEURS.�
** �
PLEASURE ORIENTED.�
DO WHAT WE �WANT TO DO AND �
DO IT FAST.��
LIVE PASSIONATELY �
** �
OPEN MINDED.�
THE MOST TOLERANT�GENERATION EVER.�
�
BLENDED !�(race & gender) �
HOW TO�build a “Gen Z ready” �campaign ?�
** �
** �
_ UNDERSTAND THEIR FRUSTRATIONS.�
** �
_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�
** �
_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�
** �
_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�_ MAKE IT PLEASURABLE & ENTERTAINING.�
** �
_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�_ MAKE IT PLEASURABLE & ENTERTAINING.�_ ADAPT CONTENT TO THE ≠ DEVICES.�
** �
_ UNDERSTAND THEIR FRUSTRATIONS.�_ TALK TO THEM AS EQUALS.�_ LET THEM REVEAL THEIR CREATIVITY.�_ MAKE IT PLEASURABLE & ENTERTAINING.�_ ADAPT CONTENT TO THE ≠ DEVICES.�_ RESPECT THEIR PRIVACY.�
THANKS ! � ** �D�