Geddy’s Gourmet Ice CreamTeam: Delta Sigma Pi

Geoffrey PoleAmandeep Ghuman

Gabriela SuarezYu-Yu “Ellie” Lin

AgendaThe ChallengeAlternativesRecommendationsRisk Analysis Implementation PlanQ&A

Ellie Lin

The ChallengeTo establish brand recognition and market share while resolving supply chain challenges without compromising the values of Geddy’s vision

Ellie Lin

Alternatives

Quality Costumer Experience

Brand Equity Risk Total

Domestic Expansion + 0 ++ - +2

International Expansion - 0 ++ -- -2

Process Improvemen

t+ ++ 0 0 +3

Acquisitions - + - - -2Brand

Awareness 0 + ++ 0 +3

Status Quo 0 0 - -- -3Gabriela Suarez

Recommendation 1

Aman Ghuman

Brand Recognition

Customer Loyalty Program

• Each item bought= 1 point

• 10 points= 1 free item

Aman Ghuman

Brand Recognition Continued:YouTube and Facebook

YouTube Ads

Dussehra

DiwaliValentin

e’s

New Year Holi

YouTube Ads

Facebook Viral

Brand Recognition

Ellie Lin

Recommendation 2

Aman Ghuman

Expansion in Domestic Markets

Geddy’s

High-End Restaurants

Catering Easy Day

Aman Ghuman

Recommendation 3

Geoff Pole

600 700 800 900 1000 1100 12000

102030405060708090

100

Profits v Temperature

Weekly Profit (100s rupees)

Tem

pera

ture

(F)

Stocking Policies and Profits

Geoff Pole

Long Term: Cost Efficiency

Inventory

Analysis

Smart Deliver

y

More on sight storage capability.

Delivery frequency reflecting need of

inventory.

Active inventory management and communication.

Geoff Pole

Risk AnalysisCompetitor Backlash

2System

Integration

Ineffective

3New

Liability Issues

4Lack of

Profits in a long-term

Impa

ct o

f Risk

Likelihood of Risk

50%0%

2

1

3

4

Gabriela Suarez

Implementation Plan

Gabriela Suarez

Q&A

Team: Delta Sigma Pi

Appendix A: Policies and Weekly Profits

Type of Policy Average Weekly ProfitAverage Weekly

Deseasonalized Profit

Target Service Level Policy 784.1038068 983.1915067

Scaled Stocking Level Policy 1020.919443 952.4321868

Common Service Level 1242.998046 1019.751613

Target Level for Top 3 Margin 706.7027371 555.3676151

Target Level for Top 2 Margin 919.1642358 831.9070509

Geoff Pole

Appendix B: STATA Analysis

_cons 458.3478 72.33625 6.34 0.000 313.2596 603.4359 temp 6.171535 1.034275 5.97 0.000 4.097041 8.246028 wkprft Coef. Std. Err. t P>|t| [95% Conf. Interval]

Total 1045056.48 54 19352.8978 Root MSE = 108.6 Adj R-squared = 0.3906 Residual 625109.63 53 11794.5213 R-squared = 0.4018 Model 419946.85 1 419946.85 Prob > F = 0.0000 F( 1, 53) = 35.61 Source SS df MS Number of obs = 55

. regress wkprft temp

Geoff Pole

Appendix C: Smart Delivery

February 15 – June 15

June 16 – October 15October 16 – February 14

58

9Geoff Pole