The World’s Major Food Problems: Malnutrition & Toxic Chemicals

• Nearly a billion people suffer from malnutrition or cannot afford to purchase healthy food — a number liable to rise dramatically as the world’s population grows, especially in the developing world

• Heavy toxics & pesticides are used when fighting pests• People cannot rely on the authorities for solutions

People look for sustainable and long-lasting solutions

Leveraging Israeli Agricultural Technology Innovation

• Israel has been a leader in agricultural solutions since the 1950s

• Israel has actual track record in dealing with

climate challenges

• On June 2015 the UN declared Israel as a leader in the combat against desertification

The Vision

Give a man a fish and you feed him for a day; Teach a man to fish and you feed him for a lifetime

Anne Isabella Thackeray Ritchie (1837–1919), England

Our vision is to ensure that everyone, everywhere, will be able to grow the healthy food they need in their own household.

UN - FAO project -Ethiopia 2014

The Product

• A household system enabling the growing of fresh vegetables with minimal costs & efforts

• Based on unique patented hydroponic technology• Growing in water without using soil at all.

• Solar energy – No need for electricity grid

• Fully modular and folds into a small box• Standalone DIY kit - Just add water• Can be sent by mail – No need for professional help

• Simple• Affordable• Efficient • Plug N’ play

Household output

• Each unit can grow 30 different vegetables a month, providing fresh produce daily

• This can feed a family of 5

• High quality, pesticide-free & exceeds standards for food safety

• Easy to use and maintain Pilot project in Ghana 2012

The Lugasi Family case study

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The Social Impact• Encouraging healthy life• Increasing food security • Reducing crime

• Generating extra income• For men, women, and children

• Increasing sustainable living• Urban agriculture• Reduces transportation & packaging costs• Carbon emissions reduction

• Educating the next generation Accessible for all - “house of wheels”

Bedouin families in the Israeli Negev