geaux petrochemicals campaign powerpoint
TRANSCRIPT
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E L I S E G A N U C H E A UK R I S T I N A L A G A S S E
S A R A H L I C H T E R M A N
C A R O L I N E N A W A S
P A T R I C I A P I R O Z Z I
GEAUX Petrochemicals 100-year anniversary campaign
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Research
Winston & Strawn Law Firm
W.L. Gore and Associates
International Paper
Metro Bank
Dow Chemical Company
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Primary Secondary
Employees
Family of employees Louisiana residents
Traditional and
nontraditional media
Target Publics
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Acknowledge the presence of GEAUXas the prominent local chemical
company that is committed to hiringlocally, promoting safety and being
environmentally responsible
Take proactive approach toresponding to community projectfunding by 25%
Boost awareness of petrochemicalindustry to university and collegestudents by 35%
Goals
Action-based objective
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Goals
Awareness-basedobjective
Build relationship with media outletsto informing the public of the 100-
year celebration and its events.
Securing placements in news
outlets in all major regions ofLouisiana to recognize GEAUXsmission and company successes;
Increase employee knowledge of
GEAUXs continuingdevelopments and activities by70%
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Strategy Tactics
Further publicize the100-year anniversarycelebration of GEAUX
PetrochemicalsLouisiana operations
Create a flier of 100 funthings to do inLouisiana to distribute
to families and mediaoutlets
Distribute press releaseto major Louisiana
news outlets
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Celebrate Louisianaresidents and remind
them of the good
neighbor that GEAUXhas been to them andthe state of Louisiana
Annual golf outing anddonate proceeds to localcharity
Sponsor a centennial tree
planting ceremony Fundraising competition
at local schools Hold a 5K event for
employees, families and
residents; donatedmoney will go to localcharity
CEO dedication speech
Strategy Tactics
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Celebrate the past andthe present employeededication to GEAUX
by chronicling itshistory
Document ourcorporate history into acoffee table book to
honor past employeesand management
Donate coffee tablebooks to local
businesses
Strategy Tactics
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Increase our visibilityin the community
Videotape personalmessages from the
board of directors to
local citizens Provide local
newspapers with newsreleases updating the
community of ourfundraising progress
Strategy Tactics
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Establish goals foranniversary celebration
in order to boost
employee morale andunite employees,
retirees and customers
Receive feedback fromemployee, retirees andcustomer interviews
through the processdiscovery
Hold monthlyemployee focus groups
Strategy Tactics
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Increase Louisianaresident involvement
Design a functionallogo
Distributing news
releases and events
Strategy Tactics
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Increase awareness andpromote student
interest in
petrochemical industry
Reach out to collegeand universities byhosting a professional
seminar called ExplorePetrochemicals
Sponsor chemicalengineering
organizations oncampuses across thestate
Strategy Tactics
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Implementation/ Timeline work plan
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P O S T C A R D
K I C K O F F C R A W F I S H B O I LP R E S S R E L E A S E
F A C E B O O K E V E N T
1 0 0 T H I N G S T O D O I N L O U I S I A N A
F I N A L E E V E N T 5 K
C E O S P E E C H
Collateral
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P
OS
TC
AR
D
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PR
ES
S
RE
L
EA
S
E
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E
V
E
N
T
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100 FunThings to
do inLouisiana
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CEO
SPEECHAT 5K
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Evaluation Methods
Awareness-based goals Assess exposure by using
circulation figures andaudience size date
Conduct a pretest andposttest to measure ofemployee knowledge ofcompany goals
Action-based goals Pretest and posttest to
community
Detailed records on
annual financial reportand asses how money
was spent
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