Partnership Brochure 2017

www.facebook.com/GeartecRacing

Time to be BOLD, Time to be DIFFERENT

This proposal outlines all the information needed to understand why sponsoring a motocross team can increase your brand awareness and ultimately product sales. All the information bellow explains how • To become a partner • The benefits • The return for your company • The sport of motocross • And our goals and vision to become the best

We attack the 2017 season with a new very exciting task of being the first rider run Team in the Uk featuring 2x British Motocross Champion Elliott Banks Browne with the Official backing from Husqvarna Motorcycles UK.

Whether on-track, in the paddock or the media; we are determined to deliver the highest added value to our partners!

Introduction

Demanding - Tough - Exciting - Emotional - Exhilarating

All the words above describe motocross but they can also be used to describe a successful business. Motocross is is one of the most physically demanding sports on the planet where 40 athletes compete head to head over the course of a season where they

endure conditions from extreme heat and hard pack dirt tracks through to deep two foot high mud and freezing temperatures as the race season spans from March through to October each year.

Motocross racers truly believe that failure isn't an option and winning is everything. Racers put their life on the line every time they go out on track with jumps that can be more than 120ft long and racers propelling there self more that 35ft in the air.

One of the least understood aspects of motocross by non- participating viewers is the level of physical ability and endurance required by each athlete. As the extreme nature of the sports suggests - the physical demands on the body are endless. Strength, endurance, reaction time and co-ordination are put to

the test in all weather conditions and on very varied terrains. Motocross Athletes work with some of the best trainers in the business every day. Out of season and in-season they visit the gym for two sessions a day with

their full time fitness trainers. The discipline and dedication it takes to become one of the 1% that actually makes it to professional level is truly mind blowing.

The high levels of physical endurance as well as dedication and support from a good team enhance the sports top quality image as one of the most viewed and exciting motor sports on SkyTV today.

Why will supporting a MOTOCROSS team help you ? Because we are dedicated, motivated and prepared to give everything to make it work and WIN

Failure just isn't an option.

Be part of something new be part of something different where success breads success !!

SUCCESS BREADS SUCCESS !!!

MOTOCROSS

Elliott Banks Browne, a two time British Motocross Champion, has a vision to build the best team in the British motocross championship paddock. A team that has championship winning pedigree and a team that stands out from the rest.

Many world wide companies such as Red Bull, Oakley and Fox have trusted in Elliott’s vision and dedication throughout the years. Paul Mason of Geartec commercials has teamed up with Elliott to build the UK’s premier motocross team. Husqvarna, one of the worlds leading motorcycle manufactures, has backed Elliott for the 2017 season providing him with the highest quality machinery and parts. Elliott always strives to promote his partners’ products and ethos and wants new partners to feel truly integrated with the team and part of something special.

Since an early age Elliott has been surrounded by motocross. His Grandfather, John Banks, won 5 British Championships and came runner up in the World Championship twice. His uncle Mark Banks also won a British Championship which makes the Banks family the only family to have 3 generations of British champions. Motocross truly is in the blood. Being involved in motocross from such an early age means that Elliott has learnt what it takes to engage people with the sport which has allowed him to build the biggest profile in British motocross, connecting with millions of people…..

Elliott :

“My goal is to build a team with the support of Paul Mason from Geartec Commercials that has people involved with the same goals, passion and commitment as ourselves. I have experience with many other teams and know what works and what does not. With the help of dedicated and professional partners I know I can build a championship winning team. My image is hugely important to me and I take the same pride in representing my partners both on and off of the track whilst maintaining the correct balance to be successful in my sport.

We want team partners that see a lot of return for their investment both with successful advertising and their active association with the team. We want partners to enjoy the hospitality at race days and have fun cheering on their sponsored team whilst ultimately building brand awareness.”

The Vision

THE ACTION

Motocross is about: • Excitement and skills • Team work and technology • Youth and fun • Passion and energy

Reasons to get involved:- • Unrivalled entertainment and spectators can get close to the action • Attracts ages 6 to 60’s! • Social media aware fans, Facebook, Twitter, Instagram etc…. • A different option to the mainstream sports • The original action sport that has derived spin off’s such as BMX and Freestyle MX (FMX) • Style focused and image led, heavily influenced by brands with a cult-like following • Well-established media outlets such as TV programmes, magazines, dedicated websites and You Tube • A global motocross industry with over a million MX bike sales per year and an accessory market in excess of a billion pounds

BRANDING

TITLE SPONSORSHIP

Title sponsor to replace or join in the current team name: - Sponsor name - Geartec Husqvarna Motorcycles

Racing or ( Your Company Name ) Racing Team - - New team logo to incorporate title sponsor

identity - Corporate colours of title sponsor decide the team livery

EMOTIONAL The British Motocross Championship, Arenacross Championship and Geartec Husqvarna Motorcycles Racing's involvement is about so much more than just racing itself. These values coupled with an increasing calendar to the Uk’s biggest cities offer a unique platform to engage with consumers in an effective way!

Because motocross is about:

- Excitement & Skills - Team work & Technology - Youth & Fun - Passion & Energy

BRANDING

Impact driven branding and logo identity opportunities across the team livery - Race trailer & race van - Riders and team crew - Press releases and all other communication materials - Use of official team logo - Merchandising and replica team sticker set

FLEXIBILITY

Sponsorship or as we prefer - partnership - provides a great set of tools to drive business! Starting from a compelling business objective we sit together with our partners to create a made-to-measure liaison between your brand and ours. Depending on the needs and the budget of our partners we maintain a flexible and creative approach. Because the right mix is different for every brand or company we have opportunities to suit every level and every budget.

Social Media The motocross crowd is very active on social media. While we only embraced social media from the start of the 2012 season it has become one of the focal points in our communication strategy. All the social media sites are growing in popularity rapidly. This allows us to tap into a huge, powerful, multilingual, worldwide network!

Social network properties and Engagement

On average Elliott Banks-Browne personally has over 2, 000 page likes over 50,000 engagements and reaching over 500’000 people a week with his posts on Facebook this makes him the highest grossing social media enhanced Motocross athlete in the UK for both Facebook and Twitter which in turn could greatly influence your brand or business.

Tv Figures The British Motocross Championship has a total tv reach of 8,000,000 homes in the UK and Ireland and 70,000,000 world wide. (Viewing figures from Greenlight Tv)

EBB Personal Social Media

Facebook: 113,605 LikesTwitter: 9,381 FollowersInstagram: 12.2k Followers

Team Social Media

Facebook: 1,550 Likes

Audience profile GENDER DISTRIBUTION Male: 80% Female: 20% AGE DISTRIBUTION 18-24 = 11% 25-34 = 20% 35-44 = 15% 45-54 = 23% 55-64 = 13% 65+ = 18% 18-44 = 46% Motocross is a sport the whole family can enjoy: 39% have children under the age of 18 87% would “definitely” or “possibly” buy brands that sponsor their sport

Team Rider MX1 - Elliott Banks-Browne

PERSONAL DETAILS

Height: 183 cm Weight: 75 kg Hobbies: BMX, Snow Board, RC Cars Date of birth: 2/2/1990 Place of birth: Bury St Edmunds Nationality: British Place of residence: Bury St Edmunds Racing number: ’44’

Social MEDIA

Facebook: 113,000 Likes Twitter: 9,600 Followers Instagram: 12,300 Followers

Career Highlights

2005- • British Schoolboy Motocross Champion

2006 - • Turned Professional (Age 16) • Rode for World Championship winning team RWJ Honda • 14th Mx2 British Championship

2007- Swift Suzuki • 13th British MX2 Championship • 3rd Under 21 Motocross Of Nations - Team Great Britain

2008- Swift Suzuki • 6th in MX2 British Championship

2009- LPE Kawasaki • 2nd Ken Hall International MX1

2010- DB Honda Racing • 4th in British MX2 Motocross Championship • Vice Champion Red Bull Pro Nationals Championship

2011- Pulse Racing DB Honda • Vice Champion MX2 British Motocross Championship • 5th Valence International • MX2 Red Bull Pro Nationals British Champion • 6th Hawkstone International • 12th World Championship France

2012 - HM PLANT KTM UK • MX2 British Motocross Champion

2013 - HM PLANT KTM UK • MX2 British Motocross Champion • 9th Overall World Championship of UK

2014 - Buildbase Honda UK • 1st Round 8 Mx1 British Championship - Foxhills • 1st Arenacross Round 4 - Liverpool

2015 - Geartec Suzuki • 1st Arenacross Round 5 - Newcastle

2016 - Geartec Yamaha • 8th Mx Nationals - Injury • 16th British Championship - Injury

Specialist motorcycle and motocross press covers the results of the team, feature images and interviews of riders and key personnel.

Even mainstream national (see TV Clip Pictures with Elliott Banks-Browne on National BBC Breakfast) and regional

press Coverage

Main motocross magazine titles: * Moto Verte, MX Magazine,

* XOffroad, Motocross, * Dirt Bike Rider, Moto Magazine, Trials and Motocross News, Mx Vice, Free Style Xtreme (UK) * MCE, DirtBiker Magazin,Motorsport Aktuell (Germany) * Moto Verde (Spain) * Race (Sweden) * The Art of Motocross (Belgium and Holland) * X-Cross (Poland) * FR M, Dirt Sports (Japan) * Motocross Action, Transworld Motocross, RacerX, DirtRider, Dirt Bike (USA)

Media coverage

PRINT MEDIA

TITLE TEAM PARTNERSHIP PARTNER PARTNER

COMPANY LOGO ON RACE JERSEY LARGE * *COMPANY LOGO ON ALL TEAM WEAR * *PERMANENT RACE PASSES *WEEKEND RACE PASS * *VIP HOSPITALITY AT RACES * *COMPANY LOGO ON RACE JERSEY SMALL * *COMPANY LOGO ON RACE HELMET CHIN PEICE *COMPANY LOGO ON TEAM BIKE FRONT, BACK AND SIDES * *COMPANY LOGO ON PERSONAL WEB SITE * * *COMPANY LOGO ON PERSONAL AND TEAM WEB SITE * * *COMPANY LOGO ON PERSONAL AND TEAM RACE REPORTS * * *COMPANY LOGO ON PERSONAL CAMPER AND AWNING *COMPANY LOGO ON RACE TRUCK AND AWNING * *COMPANY LOGO ON TEAM BIKES *

£POA £POA £POA

TEAM PROPOSAL

MX1 Rider Elliott

Banks-Browne

Logistics Cavan Tomkinson

Connor tomkinson

Rider Technician Nick Owen

Hospitality Lynsey Lawton

Maria Owen

MX Rider TBC

Cheif Technition TBC

Vice Manager Elliott

Banks-Browne

Rider Technician Conor Thompson

Team Physiotherapist Chelsea Birkin

Team Principle/Manager Paul Mason

The most important people in the Geartec Husqvarna Motorcycles Team are under the awning each and every week making sure the team runs

smoothly.

Our logistical team make sure the trucks and vans are correctly loaded and get to the track on time, our hospitality crew make sure partners and team personal are fed durning

race day and our technicians are in charge of bike performance, race strategy and getting the most out of there

THE TEAM

The 4Four Academy is about giving the up and coming talent a platform to showcase their skills. Combining riding, coaching and social media training it equips the kids with the tools they need for a head start on their rivals.

We hand pick each academy member that Elliott himself thinks has that “special something” and with the right guidance can potentially make it into one of the elite few to become a champion of the sport.

The 4Four Academy turns racers into athletes showing them how to train properly and how to train smart, how to prepare before a race how to hydrate and to advise on what food they should be eating.

So your support wont just be going into running the team but into making future champions of our sport.

“ULTIMATELY THE KIDS OF TODAY WILL BE THE FUTURE OF TOMORROW SO WE WANT TO HELP THEM DEVELOP THROUGH OUR PROGRAMME -

THE 4FOUR ACADEMY”

Something to think about.

RETURN

Motocross has a huge variation of fans from everyday working class people to multi million pound business owners.

Multi national and international coverage gives your company added exposure.

Social media expose from general posts to posts made personal to yourselves

Utilising our relationships with the biggest motocross web sites and magazines gives your brand even more exposure. In 2016 Europes leading Motocross web site - MxVice.com will grow to 2.4 million visitors and see there Facebook grow to 1000 likes a day, over 474,000 followers and reaching on average 1.8 million people over 7 days - Thats a lot of people who can potentially see your brand..

There are lots of different packages we can come up with to suit all budgets and needs.

SUMMARY

• Build your brand awareness with a multi national platform

• Social media presence reaching millions of potential customers

• Get involved and get the feeling of being part of the team

• Your opportunity to work with proactive and highly motivated people

• To give work colleges and business partners a enjoyable day out of the office

• Select from a Flexible “menu” sponsorship solution to meet all your requirements

• Invaluable and unique assets to activate partnership

• Parter with the rider, Partner with the team.

THE REALITY AS TO WHY WE NEED YOUR SUPPORT!

After reading this outline we are sure you can now understand that to train on and off the bike as well as to travel and attend the races over forty five weeks a year it costs a lot of money. Not only does the team have to get to the race meetings with their vehicles but the cost of the fuel, mechanics and running a professional set up to offer our partners the best advertising opportunities possible at the events - this obviously needs additional funding. The cost of gym membership and payment to the trainer are costs perhaps not even considered by people who watch the sport and most of the fans who aspire to be like our riders would probably think they ‘do not have to pay for that’ but we can assure you we do! Support with vehicles, fuel, trainer costs, the use of a motorhome and a practice van, hotels, insurance cover, licence fees and event entry are all things required to make this team successful and ultimately win championships.

Race Programme 2017

The team will contest: 8 Rounds of the Maxxis British championship 6 Rounds MX National series 4-6 Selected World Championship Rounds 7 Rounds Arenacross (Participation TBC) Other Pre Season International Events

The World championship is over 19 rounds with racing as far afield as Thailand, Malaysia, South America, USA and South Africa as well as Europe. In the short term, the Geartec Husqvarna Motorcycles Team will partake in six of the western European rounds of the series, most importantly the British MXGP.

For this foray outside of the UK the team is looking to attract extra funding from new partners to allow the team to expand with the riders potential and ambitions, this experience will further strengthen the teams performances in all home based championships.

Geartec 4Four Motorsports Racing British Championship Motocross Team

For more information please contact - Elliott Banks Browne

Tel: 07805 571210 E-mail: elliott@4fourmotorsports.co.uk Address: 13 Swann’s Road, Cambridge, United Kingdom, CB5 8JZ